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Live Audiences

Magnetic Launches AI-Powered Audience Segmentation Platform

Artificial Intelligence company, Magnetic, announced the launch of Magnetic Live Audiences, the first AI-optimized audience segmentation product. With Magnetic Live Audiences, media buyers are now able to tap into the power of AI in an entirely new way, without having to switch buying platforms or change workflows. As advertisers and agencies continue to grow investment in automated buying, the need for timely and accurate audience targeting has never been more paramount. Consumer behavior is becoming increasingly…