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LiveArea

LiveArea Expands Executive Leadership Team in Europe; Two Key Roles Added

Global customer experience and commerce agency LiveArea, a business unit of PFSweb, Inc., has added two commerce industry veterans to its European executive team based in London. Samantha Mansfield has joined LiveArea as Senior Strategy Director in EMEA, while Ben Rainbow has taken on the new role of Alliances Director for EMEA. Both executives will focus on clients and partners, respectively, in Europe, including Benelux (Belgium, Netherlands, and Luxembourg) and DACH (Germany, Austria, and Switzerland). The company…

LiveArea and Attraqt Partner to Deliver Enhanced AI-Powered Solutions for Composable Commerce

LiveArea, a global customer experience and commerce agency, and a business unit of PFSweb, Inc.,  announced its strategic partnership with Attraqt Group PLC aligning Attraqt’s innovative artificial intelligence (AI)-powered search and personalization offerings with the agency’s end-to-end digital commerce solutions for retailers and brands. The collaboration complements an industry-wide shift to composable commerce, a development approach combining best-of-breed commerce components with custom applications built for…

LiveArea Names New SVP of Global Experience and Innovation

LiveArea, a global customer experience, and commerce agency and a business unit of PFSweb, announced the appointment of Barry Fiske as its Senior Vice President of Global Experience and Innovation. Fiske brings an accomplished career in design and customer experience transformation to LiveArea. Previously, he served as Group Vice President at Publicis Sapient where he spent more than 10 years. He has a long track record of driving new business growth and piloting innovation for leading brands, combining the power of…

LiveArea Expands into Europe’s Benelux and DACH Regions

 LiveArea, a global customer experience, and commerce agency and business unit of PFSweb, Inc., has announced its expansion into Europe’s Benelux (Belgium, Netherlands, and Luxembourg) and DACH (Germany, Austria, and Switzerland) regions where the agency will build upon existing client relationships and technology partnerships to grow its European presence. Marketing Technology News: Instagram and Facebook Selling Come To GoDaddy Ecommerce The regional focus will be led by Walther Bakker, newly appointed sales director of…

LiveArea Wins Top Creative Awards for Client Work and Thought Leadership

Crocs Jibbitz Personalizer Video Earns Platinum Award and The Entertainer in the UK Takes Gold LiveArea, a global customer experience and commerce agency, and business unit of PFSweb, Inc., won top honors in multiple categories of the 2020 Hermes Creative Awards competition, including an award for work on the Crocs JibbitzTM Personalizer designed and implemented by LiveArea. This international award recognizes outstanding work by creative professionals involved in concepting, directing, designing, and producing media…

All-New Vari Taps LiveArea as Digital Transformation Partner; New Global Commerce Infrastructure Launched

Vari, formerly VariDesk, selected LiveArea, a global customer experience and commerce agency and business unit of PFSweb, Inc., to build and launch its new digital commerce infrastructure as the company responds to increasing global demand for its innovative workspace solutions. Pioneer of the standing desk, Vari teamed with LiveArea last year to lead its digital transformation efforts and also assist with a major rebranding initiative. LiveArea built and launched five new high-performance regional commerce sites on…