Browsing Tag

localized content

How to Analyze the Value of Localized Organic and Paid Social Media

Social media is now the second biggest customer acquisition source behind personal referrals, and multi-location brands are rushing to implement social strategies that help further drive revenue. Social media can connect national multi-location brands with millions of consumers, but it’s not the masses that matter. The local consumers around each business location are the ones you need to engage with and reach. Only local consumers walk into each business location, make in-store purchases, and engage with the business as…