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Lorne Brown

Salce-Garcia Brings 15 Years of Industry Experience in Customer Advocacy as Operative Extends Global Client Portfolio

Operative, the ad management platform of choice for the world's largest media brands, announced it has promoted Brenda Salce-Garcia to SVP, Customer Success. Brenda will be responsible for Operative's global customer base, leading its strategic direction to drive customer engagement and time-to-value. In her new appointed role, Brenda joins Operative's executive team having successfully managed customer engagement for five years at the company from her previous role in account management and in prior roles at major media and…

Beeswax Becomes the First Programmatic Buying Solution to Integrate with Operative

Unique Integration Between Beeswax's Bidder-As-A-Service Technology and Operative's Publisher-Facing Order Management System Breaks Barriers Between Traditional and Digital Media Channels, Allowing for Simplified Workflows and More Efficient Execution Beeswax, the industry's only custom programmatic buying platform, announced a robust integration with Operative, an advertising management platform used by leading publishers around the world. Beeswax's explosive expansion in the traditional media and television segment…

The Trade Desk and SintecMedia Collaborate To Deliver Audience Extension For Publishers

SintecMedia Enhances Managed Services Offerings With Publisher Audience Extension Powered By The Trade Desk  SintecMedia, the world's leading provider of broadcast and digital management software, announced a new managed services offering with audience extension media buying for publishers. This new service offers publishers increased reach and insight through The Trade Desk's Enterprise solution. The Trade Desk's platform powers advertising buyers around the world with best-in-class, scalable technology to manage…