Lotame PDX

Last week, MarTech company Lotame, was at DMEXCO 2019. At the global event for AdTech innovations and discussions, Lotame announced the launch of Lotame PDX to respond to persistent demands from the market for "increased data trust, transparency, and quality." At the event, we caught up with Lotame's CMO and AdTech Veteran, Adam Solomon. Here is what Adam had to say: What differentiates Lotame PDX from other data exchanges? Today’s privacy-sensitive climate - post-GDPR and pre-CCPA - makes finding the right data…

Company launches its new and exclusive, private and secure data exchange, comprised of curated high-quality second-party data and valuable niche third-party data providers at DMEXCO 2019 Lotame, the world’s leading unstacked data solutions company that helps publishers, marketers and agencies find new customers, increase engagement, and grow revenue through audience data, announced the launch of Lotame PDX, a new private data marketplace at DMEXCO 2019 in Cologne, Germany. Only 20% of marketers who purchase or use…