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Lowe’s

Lowe’s Acquires Retail Analytics Platform From Boomerang Commerce

Home Improvement Retailer Sharpens Focus on Delivering Best-In-Class Retail Technology Lowe's Companies, Inc. announced it is accelerating its technology capabilities and focus on driving strong retail fundamentals by acquiring the Retail Analytics platform from Boomerang Commerce. The technology will be integrated into the company's core retail business and bolster strategic and data-driven pricing and merchandise assortment decisions across Lowe's businesses. The platform provides a retail analytics solution that…

SheerID Expands Digital Verification Platform Enabling Marketers to Acquire Customers Across More Segments with Gated Offers

Self-Service Digital Verification Platform Simplifies the Creation and Management of Gated, Exclusive Offer Programs; Extends Reach to over 10 High-Value Target Segments SheerID, the market leader in digital verification technology for gated offers, announced a significant update to its digital verification platform to make it easier for marketers to acquire new customers with gated offers across a range of occupations, affiliations, or consumer life stages. Challenged with rising acquisition costs and interrupt-marketing…