Loyalty Program

Marriott, Hilton and Southwest Airlines Lead in Having Most Loyalty Among Consumers Across the Travel and Hospitality Industry What factors do consumers consider when they’re in the midst of booking their next leisure travel plans? SmarterHQ, a leading personalization platform, can confidently tell the travel and hospitality industry that loyalty programs are not one of them. The latest consumer survey results from SmarterHQ showed that loyalty programs have only a small impact on helping travelers decide their next…

Industry Expert to Discuss Loyalty Programs, Payment Strategies on Tuesday, August 13th This week, ZipLine Chief Marketing Officer Kristen Bailey will attend one of the convenience industry's premier events, "Outlook Leadership," lending her expertise on loyalty programs and payment strategies. Bailey's session is entitled "Fund Your Loyalty Program with a Smart Payment Strategy." According to the National Association of Convenience Stores, merchants spend roughly $11 billion annually on credit card…

Oracle Loyalty Cloud Delivers Highly Personalized Experiences to Improve Customer Loyalty, Advocacy, and Value Today, as Event Partners, we are at the Oracle Modern Customer Experience 2018. From the world's most admired marketing event for Customer Experience and Technology, we were witness to a mega-announcement from Oracle as they unveiled the Oracle Loyalty Cloud to help organizations build and retain loyal customers. With the latest launch, Oracle has now extended the Oracle Customer Experience (CX) Cloud Suite with…