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Lucidity

Blockchain Solutions Providers Aqilliz and Lucidity Partner to Bring Greater Authenticity to the Advertising Sector

By building on leading blockchain platform Zilliqa, the product will be backed by enterprise-grade security and scalability standards Aqilliz, a blockchain solutions provider for the digital marketing ecosystem, and Lucidity, a leading blockchain-enabled digital advertising verification platform, together announced a global collaboration that looks to bring greater authenticity to the US$333.25 billion digital advertising sector. The product will integrate Lucidity’s existing technology with Zilliqa’s high-security, high…

Lucidity Announces $5 Million Strategic Funding Round

3Rodeo, CoinUs, Cypher Group, Pithia, and YouBi Capital Back First-To-Market Blockchain Solution for Transparency in Digital Advertising Lucidity, the digital advertising blockchain protocol to deliver transparency and trust, announced the close of their strategic funding round, with over $5 million in total participation from a group comprising: 3Rodeo, CoinUs, Cypher Group, YouBi Capital, and Pithia, a venture capital firm part of the RChain ecosystem. With this investment, Lucidity will expand its team and continue…

Lucidity Releases Yellow Paper Detailing Scalable Blockchain Implementation for Programmatic Advertising

Technical Paper Provides Deep Dive into Sidechain Scalability for Decentralized Advertising Analytics Lucidity announced the public release of its yellow paper describing its specific implementation of a trustless sidechain scaling solution. Lucidity, headquartered in Los Angeles, is a blockchain company focused on transparency and trust in digital advertising. The technical paper, authored by Miguel Morales, CTO of Lucidity, and Alexander Voloshko, Protocol Engineer at Lucidity, is a companion to Lucidity's white paper…

Lucidity Debuts Marketing Analytics Protocol On The Ethereum Blockchain

Ethereum Blockchain Delivers Supply Chain Transparency & Resolves Data Discrepancies Lucidity, the digital advertising blockchain protocol to deliver transparency and trust, announced the public launch of its marketing analytics protocol on the Ethereum blockchain. The company, which has been quietly building its solution since its founding in 2017, is focused on tackling the digital advertising industry’s data discrepancy problems through a decentralized system that verifies a single, auditable set of data analytics…