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Lucky Brand

Lucky Brand Selects Amperity to Fuel Customer Data Strategy

Amperity Delivered Unified Profiles Across All of Lucky's Disparate Systems, and Identified 1.5 Million Previously Anonymous Customers, Resulting in the Attribution of an Additional $192m in Customer Lifetime Value (CLV) Amperity announced Lucky Brand is deploying its leading Customer Data and Identity Platform to help manage and unify the brand's first-party customer data. Lucky Brand will leverage Amperity's best-in-class data management and identity resolution capabilities to build a better customer data foundation,…