Amperity Delivered Unified Profiles Across All of Lucky’s Disparate Systems, and Identified 1.5 Million Previously Anonymous Customers, Resulting in the Attribution of an Additional $192m in Customer Lifetime Value (CLV)
Amperity announced Lucky Brand is deploying its leading Customer Data and Identity Platform to help manage and unify the brand’s first-party customer data. Lucky Brand will leverage Amperity’s best-in-class data management and identity resolution capabilities to build a better customer data foundation, drive revenue, and enhance the customer experience.
“Customers are at the center of everything we do at Lucky Brand. This means we strive to personalize every interaction and touchpoint to ensure we give our customers the best experience possible,” said Michael Relich, Chief Operating Officer of Lucky Brand. “We chose Amperity because their technology allows us to take our data strategy to new heights. The Amperity platform enables us to build more complete, current, and connected customer profiles than any other platform in the marketplace — the results speak for themselves. In a matter of weeks, we’ve identified 1.5 million previously anonymous customers and correctly attributed $192 million in CLV by linking siloed data sources. This is the first step in building a holistic and actionable understanding of our customers, and the foundation for best-in-class personalization and customer experiences.”
Amperity’s technology links previously disconnected data sources and fuels their Customer Relationship Management System (CRM) with clean, deduplicated data. Using Amperity’s AI-powered identity resolution, the brand saw an immediate 15 percent improvement in match rates and deduplication on top of their existing merge process.
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Relich adds, “There’s no other CDP on the market with identity resolution capabilities that come close to Amperity’s. We’re finding connections in our data where there are no unique identifiers. Without the power of Amperity’s algorithms, those connections would remain hidden and the data would simply go to waste.”
Working together, Lucky Brand and Amperity will build a better customer foundation that will:
- Build more complete and accurate customer profiles. Amperity will ingest raw data directly from Lucky Brand’s upstream systems (prior to any merging) to enhance Lucky Brand customers’ profiles for better analytics, insights, marketing, and customer experiences.
- Improve Lucky Brand’s data quality in-store and at customer care. Amperity can flag more dummy values entered into customer data at point-of-sale and enable Lucky Brand to clean up at the source.
- Allow Lucky Brand to enhance customer segmentation and analytics. Recalibrate loyalty tiers and predictions based on more complete and accurate profiles, allowing Lucky Brand to create new segments from new data points, such as digital engagement.
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Amperity’s product works for Lucky Brand and its other customers by continuously ingesting raw customer data in its native format, and using machine learning to resolve identities even when records lack unique identifiers across systems. The result is unified customer databases that aggregate data from online and offline transactions, loyalty programs, email interactions and more — data that was otherwise impossible to unify and take action on. Deploying Amperity will also allow Lucky Brand to directly build SQL and visual segments, and programmatically orchestrate customer data for targeting, suppression, and analytics.
Lucky is projecting $11 million in Year One Return-on-Investment potential, based on efficiency gains, new use cases, and enhanced personalization opportunities.
“Iconic companies like Lucky Brand choose to work with Amperity because digital transformation requires a fundamental shift in the way companies think about and harness their customer data,” said Kabir Shahani, CEO of Amperity. “This means new ways of solving the proverbial data problem through technology and in partnership with a team of proven engineers, marketers and data scientists dedicated to helping companies better understand their customers. We look forward to continuing to drive revenue and cut costs for Lucky Brand, while building their foundation for long-term customer focus.”
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