Browsing Tag

machine learning

New Searchmetrics Study: Google Now Wants Brands to Get Niche-Specific

Google Ranking Factors Study Highlights Big Variations in Search Strategies for Different Niches − from ‘Weight Loss’ to ‘Furniture’ and ‘Financial Planning’ Brands’ organic search strategies on Google should now be tightly tailored to the niche they operate in, according to the latest research by Searchmetrics. That’s because Google’s use of technologies such as AI and machine-learning are helping it pin-point, more clearly than ever, the specific factors that satisfy search queries in different niches and contexts.…

Affinity Ups the Ante in Professional Social Networking by Launching the Alliances Solution

Marketers Will Benefit from the ‘Alliances Solution’ as They Would Be Able to Do Much More with Social Networking Platforms. The Solution Directly Competes with Popular Players such as Linkedin Affinity, an enterprise that specializes in building solutions around relationship intelligence announced the launch of their ‘Alliances’ Solution. This avant-garde software drastically expands the horizons of marketing professionals. Essentially, ‘Alliances’ will help marketers expand their network through real-time insights from…

H2O.ai Named “Top 3 Artificial Intelligence (AI) and Machine Learning (ML) Software Solution” by Enterprise Management…

Industry Analyst Firm Recognizes H2O.ai for Execution on Mission to Democratize AI for the Enterprise H2O.ai, the open source leader in AI, has been named a "Top 3 Vendor" in Artificial Intelligence and Machine Learning by industry analyst firm Enterprise Management Associates (EMA) in its latest report titled "EMA Top 3 Enterprise Decision Guide for Artificial Intelligence (AI) and Machine Learning (ML)," based on the innovations of its enterprise-ready automated machine learning platform, H2O Driverless AI. The new…

TechBytes with Liraz Margalit, Head, Behavioral Research, Clicktale

Liraz Margalit, Head, Behavioral Research, Clicktale Marketing teams are intrigued by human behaviors during shopping -- physical and online, both. Liraz Margalit, Head, Behavioral Research at Clicktale, chats with us about the key parameters to distinguish between the human attitude towards physical shopping and online shopping.Tell us about your role at Clicktale and the team and technology you handle. I am the head of digital behavioral research at Clicktale. Essentially, my job is to help brands understand the…

TechBytes with Tal Mor, CTO, Taptica

Tal Mor CTO, Tremor Video DSP Most marketing teams are relying on Data Management Platforms that are capable of providing actionable insights on mobile-connected audiences at a real time. CTOs are playing a much larger role in ensuring the platforms deliver as promised to the global marketing teams. Tremor Video DSP just announced the appointment of Tal Mor as their Chief Technology Officer. Tal spoke about his role as the CTO of Taptica, which acquired Tremor Video DSP last year, and on Mobile Marketing and Mobile…

The Anatomy of Sales Decisions: Blending Data Science and Behavioral Science to Accelerate Sales Results

To learn more about decision-making in enterprise organizations, attend Anaplan CEO Frank Calderoni’s Dreamforce speaking session on Tues, Sep 25, at 1pm. In the world of sales, decisions are everything. What to sell, where to sell, how to sell: the future of our organizations, as well as the success of our employees, depends on how we decide (and re-decide) these questions, every day. Read More: Connected TV for CTV: Fresh Insights from DMEXCO 2018   For years, sales leaders have based decisions on experience and…

Neo4j 3.5 Poised to Power the Next Generation of AI & Machine Learning Systems

Latest Neo4j Graph Platform Reveals Context for AI Applications using a Connections-First Approach Neo4j, the market leader in connected data, announced the upcoming release of Neo4j 3.5, the native graph platform designed to drive the success and adoption of real-time business applications, including artificial intelligence (AI) and machine learning (ML) systems. Neo4j customers – including eBay and Caterpillar – have demonstrated that connected graph datasets are a foundational element of enterprise AI…

Five Rising Video Capabilities to Accelerate Sales and Marketing Campaigns

Emerging Technologies Are Extending Video's Outreach Advancing technologies aiding the development of video content are creating new markets and inspiring teams to design newer methods to drive sales. This is promising for marketers who are already increasingly adopting videos in their B2B marketing campaigns. Video promotions are becoming the norm. Content-rich videos are increasingly becoming popular among B2B audiences. Forbes Magazine made the following observations: 50% of online traffic is dominated by video…

Adobe Announces Innovations in Video Suite at IBC 2018

Adobe Creative Cloud adds Upgraded Features to Its Inventory to Support Video Professionals Adobe Creative Cloud’s expanded capabilities will provide faster production rates, and seamless workflows, among many other features to enable video creators to bring their ideas to life. Adobe announced the salient features of their latest Creative Cloud Release- Adobe Sensei-powered animation Intelligent audio cleanup tools Selective color grading Advanced data-driven motion graphics templates End-to-end VR 180…

TechBytes with Orr Orenstein, COO, Aki Technologies

Orr Orenstein COO, Aki Technologies "Mobile moments" are the currency for mobile marketing campaigns. Relatable moments on mobile help brands map customer experiences and how they relate to today's marketing operations at an omnichannel level. Orr Orenstein, COO, Aki Technologies explains how "mobile moments” have become an integral part of the marketing landscape. Tell us about your role at Aki and how you got here? I currently serve as COO at Aki Technologies, having overall responsibility for Operations, Client…

H2O.ai Named a Strong Performer in Notebook-Based Predictive Analytics and Machine Learning in Latest Evaluation by Independent Research…

Received Highest Strategy Category Score with Highest Score Possible in Solution Roadmap, Open Source Algorithms and Automation Workbench Criteria H2O.ai, the open source leader in AI, announced it has been named a Strong Performer in "The Forrester Wave: Notebook-Based Predictive Analytics And Machine Learning Solutions, Q3 2018" report by Forrester Research, Inc. Out of the nine vendors evaluated, H2O.ai was recognized with the highest score in the strategy category based on solution roadmap and partners criteria.…

[24]7.ai and KPMG Align to Bring Intent-Driven Customer Engagement Solutions to Large Enterprises

7.ai, a global leader in intent-driven customer engagement solutions, and KPMG LLP, the US audit, tax and advisory firm, are teaming to help companies enhance the customer service experience and accelerate digital transformation, while reducing their overall cost to serve customers. The collaboration extends KPMG’s Connected Enterprise ecosystem with customer acquisition and engagement tools from 7.ai that apply machine learning, artificial intelligence (AI) and big data,  creating a personalized and predictive customer…

TechBytes with Peter Lenz, Senior Geospatial Analyst, Dstillery

Peter Lenz Senior Geospatial Analyst, Dstillery Three things that rule real-time marketing today -- location, location, and location. Geodata-based marketing tells you where to pitch your tent. Recently, Dstillery unveiled their Dscover Maps to serve the marketing and advertising industry better location data. We spoke to Dstillery's Senior Geospatial Analyst, Peter Lenz, to understand how Geospatial Marketing Technology works and the impact it has on ROI.Tell us about your role at Dstillery and the team and technology…

Interview with Ben Plomion, CMO, GumGum

"Too many marketers continue to hang on to the more traditional elements of marketing while ignoring those that could help improve consumer engagement and brand visibility."Tell us about your role at GumGum and how you got here. What’s the most fascinating aspect of being a part of GumGum? I joined GumGum three years ago and became Chief Marketing Officer a year later. I am responsible for Brand Management, Integrated Marketing Programs and Corporate Communications. Our company teaches machines how to see things the way…

Senior Uber Executive Joins Zesty.ai as Technical Advisor in Artificial Intelligence

Zesty.ai, a leading Artificial Intelligence risk analytics platform for Property and Casualty insurance, announced the appointment of Mike Tamir, Ph.D. as a Technical Advisor in Artificial Intelligence and Machine Learning.  Zesty.ai leverages the latest advancements in computer vision and deep learning on billions of data points on residential and commercial properties and their inhabitants to better assess the risk of catastrophic events, such as hurricanes, wildfires and floods and non-catastrophic events at the…

TechBytes with Hila Shitrit Nissim, VP Communications, Slidely

Hila Shitrit Nissim VP Communications, Slidely Video is one of the fastest growing modes of digital advertising that also has the highest rates of engagement. To understand the intricacies of visual content and make sense of the direction that this industry is moving in, we spoke to Hila Shitrit Nissim, VP Communications, SlidelyTell us about your role at Slidely and the team and technology that you handle. I joined Slidely approximately a year ago to lead marketing and communications. As part of my role, I am…

Interview with Janice Caston, VP Global Marketing, Toluna

"Today's marketing research platforms have evolved to provide a better quality of insights. This innovation has totally disqualified the idea that DIY surveys and direct-access approaches only serve as 'quick gut check' research."Tell us about your role at Toluna and how you got here? What galvanized you to join Toluna? I joined Toluna in 2009 when ITWP acquired the company with the aim of expanding into a new category of market research. At that point in time, I'd experienced the best of what the consumer insights…

Acquia Appoints SaaS Pro Matt Kaplan to Lead Product Team

 Matt Kaplan Joins Acquia from LogMeIn Digital experience company Acquia has announced the appointment of Matt Kaplan as its new senior vice president of product, who is responsible for advancing Acquia’s portfolio of platform applications that power world-class digital experiences. Matt Kaplan joins Acquia from LogMeIn, where he served as Chief Product Officer and general manager of emerging products. “Matt is extremely growth-oriented and passionate about innovation. He’s a creative force who knows how to design…

Lexalytics Updates Intelligence Platform with New Benefits for European Union Customers

Lexalytics, the leader in “words-first” machine learning and artificial intelligence, announced it has expanded options for customers working in the European Union. Enterprise companies using Lexalytics’ cloud-based Semantria API, Semantria for Excel, and Semantria Storage and Visualization products can now easily choose to process their data in Australia, the European Union or the United States. In addition, Lexalytics has added Romanian to the list of languages it can analyze natively. Lexalytics now supports an…

Lucidworks Puts Partners First With New Partnership Program to Deliver Powerful AI Solutions to the Global 2000

Lucidworks’ Global Network of Partners Will Deliver AI-Powered Search and Data Discovery Solutions to Their Customers Around the World Lucidworks, the leader in intelligent search and discovery, launches its global partner program with an emphasis on putting every partner’s success first. The new program includes comprehensive training and certification by Lucidworks, plus extensive practice with the Fusion platform from real-world projects to ensure the highest-quality implementations for customers across all industries.…