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If AI is Going to Make You a Better Marketer, You Need to Know These Four Things

“Artificial Intelligence”, or AI, is becoming ever more integrated into our everyday lives, but many professionals remain in the dark about how it works and what it’s capable of. Some are intimidated by the challenge of getting to grips with new, quickly-evolving technology. While others see the seemingly limitless possibilities AI presents for improving services and adding value to people’s lives. Teaching Computers to Think What exactly do we mean when talking about AI? Artificial Intelligence is concerned with enabling…

Goodway Group Adds Brawn and Brain to RealValue Advertising Platform with AI

Goodway Group Added New Dimensional Bidding and Predictive Performance Modeling Functionalities Powered by Advanced AI and Machine Learning Goodway Group, a leading programmatic advertising partner, has incorporated two industry-first algorithms into its RealValue® Advertising Platform that allow advertisers to algorithmically optimize their supply paths as well as optimize campaigns with lower budget thresholds. Powered by machine learning, the new capabilities support micro-optimizations at a level of complexity beyond…

Clutch Among 18 Startups Participating In Salesforce Accelerate Program

Clutch Is the First Participants of Salesforce Accelerate Program to Offer a Cross-Cloud Loyalty Solution for Salesforce's Mid-Market Customer Clutch, a loyalty and consumer management platform, has been chosen to join 18 startups in the Salesforce Accelerate program. Clutch’s next-generation loyalty strategy uses embedded machine learning based on behavioral and transactional data to help brands identify, understand and motivate their customers. The solution will be available as an app that is integrated with Marketing…

Cision Enhances Support For Global Communications Cloud

New Cision Communications Cloud Features Via Machine Learning Include Improved Sentiment And Enhanced Localization Cision Ltd, a leading global provider of earned media software for marketing communication professionals and public relations services. The software at Cision’s allows users to identify the right influencers, craft and distribute meaningful stories and measure impacting insights. Cision announced improvements in the Cision Communication Cloud user interface. The latest improvements include identification…

Affinio Unveils New Integrated Audience Analysis Solution in Collaboration With Microsoft

Affinio's Audience Clustering and Visualization Technology Empower Consumer Insights and Strategy Teams to Make Customer-Centric Decisions Across the Organization Affinio has announced its latest product -- Integrated Audience Analysis. The market-leading audience insights and strategy platform partnered with Microsoft Azure to reveal naturally-forming interest-based segments. Integrated Audience Analysis will be available through a collaboration with Microsoft's Global Consumer Goods and Retail Solutions teams. Read…

Ogury Acquires Adincube to Extend Monetization Capabilities for Mobile App Publishers

Acquisition Fuels Strategic Expansion, Helps Publishers Accelerate Commercial Growth Ogury, the leading mobile data company, announced the acquisition of Adincube, a leading mediation solution for mobile publishers. With the Adincube integration, Ogury further solidifies its standing as the only solution for publishers to accelerate commercial growth and use automation to holistically monetize their apps. Adincube uses artificial intelligence to integrate all demand partners without compromising user experiences or…

Alteryx Brings Together Analytic Experts to Build for the Future of AI and Machine Learning

Tom Davenport, Accenture, Alaska Airlines Join the Data and Analytics Executive Summit in New York Alteryx Inc, revolutionizing business through data science and analytics, announced the Data and Analytics Executive Summit – NYC, an event themed "Build for the Future of AI and ML." Tom Davenport, author of best-selling books, Competing on Analytics and Keeping up with the Quants, will keynote the event and join a panel of analytic experts from Accenture, Alaska Airlines and Alteryx to discuss how machine learning (ML) and…

Interview with John Reese, SVP Marketing, Mavenlink

"There’s a convergence taking place in managing data, giving AI an opportunity to go to work and enable businesses to make better, faster decisions within the SaaS product itself." Tell us about your role at Mavenlink and how you got here? Since I was young, I’ve had a particular interest in technology and innovation. I knew I wanted to get into tech as I was coming out of undergraduate school and have since spent more than 20 years marketing B2B technologies, mainly software and SaaS. I joined Mavenlink about three…

Building Emotional Content using AI and NLP: The Power of The Qordoba Strings Intelligence Platform

The Qordoba Strings Intelligence Platform Is the First Content Management Platform to Use AI to Integrate Emotion Measurement Qordoba, the only platform enabling product and development teams to manage the words in their applications, announced a revolutionary patent registration for measurement of emotional tone in product and marketing content. For content marketing teams, Qordoba scores product content for style, brand, emotion, vocabulary, and grammar, empowering them to improve their product content. Read More: …

Interview with Alli McKee, CEO and Founder, Stick.ai

"The rise of AI-powered products forces us to double down on the human skills: communication, relationship building, storytelling. It enables us up to be more creative, as a whole." Tell us about your role and how you got here? What galvanized you to start Stick.ai? Communication is the world’s single biggest challenge today. We know visual communication is more effective, and yet we can’t do it because the vast majority of us aren’t designers. Our appetite to consume visual content has skyrocketed, yet our ability to…

Outreach Hires Microsoft’s Pavel Dmitriev To Head Machine Learning Team

Pavel Dmitriev and His Team Will Focus on Building out Amplify, a Program That Uses Machine Learning to Scientifically Test, Measure and Optimize the Performance of Sales Teams Outreach, the leading sales engagement platform, has hired Pavel Dmitriev as Vice President, Data Science. Dmitriev, who most recently served as Principal Data Scientist, Analysis and Experimentation at Microsoft, will lead Outreach's data science team. Just last month, Outreach unveiled Amplify, a program that uses machine learning to…

DataRobot Launches Global Partner Program To Power AI-Driven Business Initiatives

Global Partner Program to Introduce Best-Of-Breed Technology and Services to Accelerate Adoption of Automated Machine Learning in the Enterprise DataRobot, the pioneer in automated machine learning, announced the launch of the DataRobot AI Partner Program, a global initiative to support and enable select partners to accelerate an AI-driven transformation for their customers. This initiative is part of DataRobot’s commitment to building a world-class ecosystem of reseller and consultative partners who offer best-of-breed…

Email Marketers Are Confident Machine Learning Can Personalize Content To Individual Interests, New Study By The Relevancy Group And OneSpot

Seventy Percent Of Marketers Would Reallocate Over 36 Hours A Week To Strategic Initiatives If They Eliminated Manual Processes By Using Machine Learning An overwhelming majority of email marketers (97 percent) are confident that machine learning can be used to personalize email content to an individual's specific interests and improve the customer experience, according to "The Email Individualization Imperative," a new study released today by market research firm The Relevancy Group in collaboration with OneSpot, a…

Scandit Listed As A Retail Example In Gartner’s Latest Report

Gartner Report "Elevate Customer Experience with Minor Investments That Deliver Major Benefits for Retail Digital Business", lists Scandit  Scandit, the leading developer of next-generation mobile data capture solutions based on computer vision, augmented reality and machine learning technologies, recently announced that it has been included in Gartner's recent report "Elevate Customer Experience With Minor Investments That Deliver Major Benefits for Retail Digital Business." The report states, "Smaller technology…

Nex Cubed Welcomes Marlon Evans As New CEO

Marlon Evans Has Earlier Held Leadership Roles at GSV Labs, Hewlett Packard, KIPP Foundation, Playworks, as well as All Stars Helping Kids Nex Cubed, a frontier technology focused seed-stage investor and accelerator, has named Marlon Evans as CEO. Evans was the former CEO of GSVlabs, a Silicon Valley-based innovation and growth platform for startups and corporations. Prior to GSVlabs, Evans was the Director of Corporate Affairs at Hewlett Packard. With a passion for social impact, Evans has held leadership roles at the…

Six Ways CMOs Can Keep Pace with Technology Innovation

Marketers have been leveraging technology for years. But the growing number of adtech and martech solutions available to CMOs has created new demands on budgets, staffing, training, and time. Weighing which new innovations to add to existing marketing technology stacks means identifying those that will drive the best results for the business. To navigate the ever-evolving and expanding technology ecosystem, CMOs should harness these six principles: Understand The Differences between Adtech And Martech While adtech and…

How AI is Driving a New Era of TV Advertising

In 2007, I was as an Assistant Media Buyer purchasing local television spots for General Motors in a few markets in the south. My job was to pick local news or local shows and allocate budgets based off of the demographics those content sources were likely to reach. The only metric of success was posting 90%, which meant we needed to fulfill 90% of the buy to the people we said we’d reach. If the goal was to reach 10 million people aged 35 to 54, a successful buy meant reaching at least 9 million of them. The campaigns…

TechBytes with Bridget Bidlack, SVP of Product, Movable Ink

Bridget Bidlack SVP Product, Movable Ink Intelligent Content remains the final frontier for content marketers in 2018. According to the recent Forrester Research report, titled, "Vendor Landscape: Personalization Solution Providers, Q3 2017", 78 percent of US online adults have chosen, recommended or paid more for a brand that has personalized an experience or service. To enable marketers with intelligent content, Movable Ink provides personalized email content solution that drives performance, increases productivity and…

Interview with Alastair MacLeod, CEO, Teralytics

"Telecom data is inclusive data and thus, the only source of information that captures the movements of the entire population."Tell us about your role and how you got here? What led you to join Teralytics? I’ve historically run telecom and data businesses, but I’ve never worked in the big data analytics space. After meeting the founders and witnessing their enthusiasm for changing the world, I became interested in the company. Being surrounded by young, bright people determined to make a difference and change the world…

TechBytes with Trae Clevenger, EVP Analytics and Chief Strategy Officer, Ansira

Trae Clevenger EVP Analytics and Chief Strategy Officer, Ansira What is one way to achieve business success in 2018? Most CMOs feel companies that are leveraging intelligence at every interaction to acquire, grow and retain best customers would be at the to. Data intelligence ensures channel partner empowerment, delivering long-term profitability to B2B clients. Ansira offers cutting-edge marketing solutions, making every customer interaction count. To better understand the core tenets of Ansira’s Business Strategy…