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Mapp Intelligence

Saving Time for Marketers and Analysts: Mapp Launches Smart Alerts for the Intelligent Detection of Data Anomalies

With Smart Alerts, Mapp, a leading provider of cloud-based digital marketing solutions, now offers its customers an intelligent tool for the timely detection of data anomalies – be they positive or negative. All relevant metrics and dimensions are automatically monitored thanks to the application of artificial intelligence. It provides users with the distinct advantage of not having to search for anomalies themselves, but of being actively alerted to them as soon as they occur. This leaves more time for detailed data…

Mapp Intelligence Takes Data-Driven Cross-Channel Marketing to the Next Level

With the launch of Mapp Intelligence powered by Webtrekk, Mapp proudly introduces an intuitive solution that generates clear customer insights for the finance, e-commerce/retail, and publishing industries. This innovation is a substantial step towards the integration of Webtrekk's customer intelligence and marketing analytics software with Mapp's digital marketing cloud, Mapp Cloud. Mapp Intelligence powered by Webtrekk enriches Mapp's portfolio, comprising the Mapp…

Mapp Digital Unveils Mapp Cloud for Customer Data Orchestration

Mapp Cloud Streamlines and Optimizes Marketing for Customer Acquisition and Engagement Mapp Digital, a leading marketing technology company, has unveiled Mapp Cloud. Mapp Cloud is a comprehensive platform with solutions to streamline and optimize marketers’ ability to acquire and engage customers. With an easy-to-use and quick to implement capability, Mapp Cloud handles data aggregation, customer segmentation, campaign design, multi-channel orchestration and scalable execution. The latest announcement comes on the heels…