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Marfeel Announces AdDealer Technology that Optimizes Mobile Ad Placement For Maximum ROI Impact

AdDealer Measures the Frequency, Proximity, and Level of Aggression of Each Ad Impression Marfeel, the publisher platform that optimizes the traffic, engagement, and monetization of publishers' mobile websites, today announced their advertising technology named AdDealer that optimizes mobile ad placement for maximum ROI impact. AdDealer uses an algorithm to place ads in the right location, at the right time, measuring frequency, proximity and the level of aggression of each ad impression to increase publisher revenue.…

New Revelation on Customized Mobile Websites and their Impact on Push Notification Campaigns

Study Defines New Metric, Subscriber Lifetime Value, as Key to Increasing the Impact of Push Notification Strategies Marfeel, an ad tech platform that revolutionizes the way publishers create, optimize, and monetize mobile websites, announced the results of an extensive study that measured the value of push notifications to publishers and identified optimized strategies for increasing the value of push notifications by up to 40 percent. The research defined a new metric, Subscriber Lifetime Value, or SLTV, to evaluate…