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Marin Software

Predictions Series: Top 10 Trends in Digital Advertising in 2020

As we approach the “visionary” year of 2020, we took a look at what the New Year has in store for the Digital Advertising industry. Here are key things to watch out for as you plan ahead and finalize your Marketing budgets. 1. Amazon Hits Its Stride 2019 was a phenomenal year for Amazon, supported by a record-breaking Prime Day and a highly successful back-to-school season. Brands have begun to understand the power of advertising on Amazon and the unique opportunity it offers to capture people at the beginning of their…

SharpSpring Announces Acquisition of Perfect Audience from Marin Software

Combines Powerful SMB-focused Digital Ad Platform with Marketing Automation for First-of-its-kind Product Offering  SharpSpring, Inc., a leading cloud-based marketing automation platform for digital marketing agencies, announced it has acquired the digital advertising platform Perfect Audience from Marin Software, for a net cash consideration of $4.6 million. The acquisition introduces an entirely new suite of tools and revenue stream for SharpSpring agency partners. About Perfect Audience The Perfect Audience…

Marin Software Announces Sale of Perfect Audience

Strengthens Balance Sheet and Enterprise Brands Focus Marin Software Incorporated, a leading provider of digital marketing software for performance-driven advertisers and agencies, announced that it has completed a transaction to sell its Perfect Audience business unit to SharpSpring, Inc.. SharpSpring is a global provider of affordable marketing automation delivered via a cloud-based, Software-as-a-Service (SaaS) platform. The transaction is structured as a sale of assets and liabilities with a net cash purchase price…

Marin Software Research Finds Significant Growth in eCommerce Spend

Marketers Increase Spend 115 Percent YoY on eCommerce, Driven by Increased Amazon Advertising, While Mobile Search Continues to Dominate Marin Software, a leading provider of digital marketing software for performance-driven advertisers and agencies, released research findings from its Q3 2019 Digital Advertising Benchmark Report. This quarter's report found a seasonal leap in eCommerce advertising and mobile search continuing its steady increase. Marin Software's research and takeaways are presented in an interactive…

Google Bids Goodbye to the Average Position Metric

In advertising, there are several key questions that are always bandied around: how are our ads performing? What’s the ROI like? Are we increasing brand awareness? Marketers using Google Ads have been comfortable responding to these questions, often relying on the ‘average position’ metric but as of 30 September 2019, that metric was fully retired to make way for ‘prominence metrics’, made up of Impression Share and Impression Rate, which have been being phased in since November 2018. In the Digital Age, Why Has Content…

Marin Software Research Reveals Rapid Growth of eCommerce Ad Spend

Marketers Also Embracing New Social Ad Formats to Grow Customer Base Marin Software, a leading provider of digital marketing software for performance-driven advertisers and agencies, today released research findings from its global Q2 2019 Digital Advertising Benchmark Report. These findings underscore the continuing growth of eCommerce advertising, while Instagram Stories are ripe for new customer acquisition opportunities. Marketing Technology News: Alibaba.com Opens Platform to Empower US Small Businesses to Sell to…

The Battle for Digital Ad Spend is Fiercer than Ever— Who’s Winning?

New Study from Marin Software Exposes Top Priorities, Challenges for Digital Marketers in 2019 Growth remains a top priority for advertisers, and driving brand awareness is central to that goal. However, digital marketers face constant challenges—hitting volume targets with paid search, accurate attribution with paid social, and leveraging audience data with eCommerce—in their quest to drive business results through digital advertising. That’s according to Marin Software’s latest State of Digital Advertising 2019…

Marin Software Research Reveals Shifting Patterns in Digital Ad Spend

Marin Software, a leading provider of digital marketing software for performance-driven advertisers and agencies, released research findings from its global Q1 2019 Digital Advertising Benchmark Report. Marin Software’s research confirms that Instagram continues to grow its share of Facebook spend, while newer ad formats like responsive search ads (RSAs) dominate as advertisers seek growth across channels and devices. Marin Software presents its full Q1 2019 research and takeaways in an interactive format that allows…

AUDIENCEX and Marin Software Strike Exclusive Partnership to Elevate Cross-Channel Advertising for the Mid-Market

AUDIENCEX, a leading provider of digital marketing solutions for mid-market businesses, announced an exclusive partnership with Marin Software, a global leader in ad management solutions for performance-driven advertisers and agencies. Under the terms of the partnership, AUDIENCEX becomes the official provider of the MarinOne platform for mid-market brands and agencies. MarinOne unifies search, social, and eCommerce advertising within a single platform, enabling advertisers to maximize the results of their digital campaigns…

Marin Software Research Reveals Search, Instagram Stories, and Product-Focused Ads Dominate in Q4

Monthly Spending on E-Commerce Channel Ads Increased by 5x Since January 2018 Marin Software, a leading provider of digital marketing software for performance-driven advertisers and agencies, released research findings from its global Q4 2018 Digital Advertising Benchmark Report. Marin Software's research confirms that search spend grew 10% globally year-over-year, advertisers spent larger portions of their budgets on Instagram Stories, and advertisers continued to invest in lower-funnel product-focused ads to take…

Marin Software Streamlines Transition to Google’s Parallel Tracking

Customers Expected to See Faster Page Load Time and Improved Ad Campaign Performance Marin Software, a leading provider of digital marketing software for performance-driven advertisers and agencies, is helping clients navigate the transition to Google's parallel tracking. Parallel tracking will be required for all Google Ads Search Network and Shopping campaigns beginning on October 30, 2018—with the goal of helping landing pages load more quickly, leading to increased conversions and improved ad performance. As an…

TechBytes with Jana Christoviciute, Team Lead, Social, Marin Software

Jana Christoviciute Director, Customer Engagement, and  Team Lead, Social, Marin Software Instagram advertising, IGTV in particular, and a band of new social media advertising updates from Facebook and Twitter have forced modern marketing teams to relook their campaigns. Influencers, AI, live chat, chatbots and video content have been driving audience engagement on mobile. We spoke to Marin Software's Customer Engagement Director and Team Lead, Social, Jana Christoviciute, to understand the reasons for the growing shift…

Marin Software Research Reveals Amazon’s Rapid Rise and Increased Q2 2018 Search Spend

Marin Software, a leading provider of digital marketing software for performance-driven advertisers and agencies, released research findings from its global Q2 2018 Digital Advertising Benchmark Report. As search spend continues to grow from increased clicks and CPCs, Marin Software's report identifies eCommerce as another channel quickly gaining traction thanks to increased spend on Amazon. Marin Software presents its full research, results, and takeaways  in an interactive format that allows viewers to review and…

Marin Software Unveils Next Generation Cross-Channel Advertising Platform

New MarinOne Cross-Channel Advertising Platform Directly Addresses Global Digital Marketers’ Biggest Pain Point: Integration and Performance of Search and Social Channels  Marin Software, a leading provider of digital marketing software for performance-driven advertisers and agencies, today unveils MarinOne, the next generation of its cross-channel advertising platform. Recommended Read: Convince Mozilla About Risks of AI and Drive Home with $225,000 A unified cross-channel advertising platform enables marketers to --…

The Rise of Search, Mobile, and Dynamic Ads: Where the Money Flows in Digital Advertising

Marin Reveals the Secret to Better Understanding of Global Customers, and the Ways in Which the Digital Advertising Landscape Is Evolving In a recent report, Marin Software revealed that search spend increased by 11% globally, with Eurozone growth outstripping more mature markets like the UK and the US. The report clearly outlines the surge of mobile advertising as we see its inevitable increase in percentage for spend and clicks. However, CPCs are still lower on mobile than desktop, with the discount averaging 33%…

TechBytes with Wesley MacLaggan, Head of Marketing, Marin Software

Wesley MacLaggan, Head of Marketing, Marin Software In 2018, leading B2B brands are increasingly looking at the current crop of cross-channel advertising platforms to see better results from their ad spend— not just for the year, but every day. With the growing demands from the publishers' side, the focus of leading cross-channel advertising platforms is to deliver transparent retargeting and prospecting solution powered by cross-channel intent backed by real-time performance metrics. To understand the current state of…

Marin Software Research Shows Substantial Increase in User Engagement for Advertisers

To Create Its Q4 2017 Digital Benchmark Report, Marin Software Aggregated Data from Customers Who Invest Billions of Dollars Combined in Annualized Ad Spend on Paid Search, Display, Social, and Mobile Marin Software Inc., a leading provider of digital marketing software for advertisers and agencies, released research findings showing a 75% increase in user engagement (measured by click-through rate) on paid search ads. The full research results, actionable tips, and key takeaways are published in Marin's Q4 2017 Digital…