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Mark Gorman

TechBytes with Mark Gorman, CEO, Matrix Solutions

Tell us about your role at Matrix and the team/technology you handle. My role as CEO at Matrix Solutions is actually connected through my work with Main Line Equity Partners, which finds technology or technology-enabled companies in which we see potential to invest and help them grow. Matrix Solutions had an impressive footing in linear broadcast, especially at the local level, but I saw the potential to enhance its functionality among the non-linear media industry and in both the national and international playing…

Matrix Solutions’ 2018 Ad Spend Churn in America Report Unveils Two in Three Advertisers Return to Advertise on Broadcast, One in Three…

New Report from Matrix Solutions Yields Churn Data Across Brand/Advertiser, Platform and Industry At a time when metrics and KPIs rule all decision making in the media buying process for advertisements, a new report examining churn across broadcast, digital broadcast and radio found that broadcast is least likely to experience churned accounts at a 36.34 percent churn rate; followed by radio with a churn rate of 43.76 percent; with digital broadcast proving the most volatile with a churn rate of 50.09 percent.   However,…

Interview with Mark Gorman, CEO, Matrix Solutions

"The ad industry should take the initiative of working to standardize data collection and usage and market this to the consumer as a whole to ensure a better understanding of created value."Tell us about your role and journey into technology. What made you join Matrix Solutions? I am a member of Main Line Equity Partners. Our strategy is to find technology and technology enabled companies that have good fundamentals, but where there is an opportunity to change the organization and reignite growth. As part of our strategy,…