Browsing Tag

Mark Gorman

TechBytes with Mark Gorman, CEO, Matrix Solutions

Sudipto Ghosh Mar 15, 2019 0

Tell us about your role at Matrix and the team/technology you handle. My role as CEO at Matrix Solutions is actually connected through my work with Main Line Equity Partners, which finds technology or technology-enabled companies in…
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Native & Programmatic Advertising

Matrix Solutions’ 2018 Ad Spend Churn in America Report Unveils Two in Three Advertisers Return to…

MTS Staff Writer Sep 27, 2018 0

New Report from Matrix Solutions Yields Churn Data Across Brand/Advertiser, Platform and Industry At a time when metrics and KPIs rule all decision making in the media buying process for advertisements, a new report examining churn across…
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Interviews

Interview with Mark Gorman, CEO, Matrix Solutions

Sudipto Ghosh Aug 21, 2018 1

"The ad industry should take the initiative of working to standardize data collection and usage and market this to the consumer as a whole to ensure a better understanding of created value."Tell us about your role and journey into…
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