Mark Robinson

New service gives F2P game makers total control of their ad strategy and the power to calculate true player LTV   Deep-data analytics and player marketing company, deltaDNA, today launched AdVantage - a brand new ad management service designed to give game developers unrivalled access to real-time ad revenue and in-app purchase (IAP) data, for total control over their ad strategies. In Free-to-Play games, accurately calculating the Lifetime Value (LTV) of players is vital for understanding how a mobile game is performing.…

"Increased player engagement with certain ad formats does point to innovation and progression in ad tech, but it also reflects a change in audience behaviors and attitudes."Tell us about your role at deltaDNA and how you got here. What galvanized you to start a Player Relationship Management platform for the Games Industry? Before starting deltaDNA in 2010, I was heading-up a data mining consultancy where I used to help brands like Heineken and Office Depot to harness their customer data and use it to create more…