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Market Research Solutions

Declining Marketing Budgets Force Companies to Start DIY Research, Finds SurveyMonkey

SurveyMonkey study finds that organizations are flocking to do-it-yourself market research tools, even as the COVID-19 pandemic drives cuts to marketing budgets 70% of market research professionals say they are likely to transition to more DIY tools in the next year SurveyMonkey, a leading global survey software company, shared findings from two studies of more than 2,000 market research professionals in the U.S. to understand the state of the market research industry and how the COVID-19 pandemic has impacted budgets…