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Market segmentation

Market Segmentation for Effective Revenue Management in Hotels

Segmentation strategies in the Hotel industry have always played an important part in its growth. But over the years, they have seen many changes. Bookings are no more done just over phones and emails; online bookings through various channels contribute significantly to reservations in hotels. Google trends reveal that by the year 2023, 700 million people will be booking their hotel stays online. Therefore, Channel segmentation has become an important part of Market segmentation. Align your revenue growth strategy with…