Marketers

In the last ten years, as influencer marketing has taken off, most marketers have relied on influencers for top-of-funnel branding campaigns. Sure, there were social commerce campaigns that compensated the influencers for sales, thanks…
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As personalization expectations grow, marketers face mounting pressure to deliver custom campaigns across regions, platforms, and audiences, but most still fall short of the goal. A recent Adobe survey of 300 marketers and 700 consumers…
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Let's be honest, the classic CMO playbook is gathering dust on a shelf somewhere. Remember when the job was all about slick ad campaigns and protecting the brand's image? That world is gone. Today, if your marketing leader can't talk…
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In my dual role as parent of two and CEO of the advertising platform AdOmni, I am all too familiar with the annual frenzy that comes with “Back-to-School”; both for parents and for marketers. For marketers, it’s a compressed, high-stakes…
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Picture a world where marketing campaigns don't need groups of people to plan, carry out, and change every little thing. Instead, campaigns would plan themselves, start on time, change in real time, and keep changing as consumer behavior…
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Chris Golec, Founder and CEO at Channel99 discusses how modern B2B marketers still struggle with optimizing marketing outreach protocols despite their access to a wide choice of martech in this quick chat with MarTechSeries: __________…
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Priya Gill, Global Head of Marketing at SurveyMonkey shares best practices for modern marketers to optimize how they extract better feedback and customer value from online forms in this catch-up with MarTechSeries.com: ___________ Hi…
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Integration of InnovidXP into AdRoll’s Platform Provides Always-On Visibility, Helping Marketers Tie CTV Exposure Directly to Business Results AdRoll, an AI-powered connected advertising platform built for growth-minded marketers and …
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Octane11 now integrates with LinkedIn’s new Company Intelligence API, bringing new attribution and analytics to B2B marketers. In pre-release testing, Octane11 compared match rates, engagement metrics, and cost before and after the…
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While AI search may be the fastest-growing channel, the smartest marketers are winning by combining AI readiness with proven SEO strategies BrightEdge, the global leader in AI-driven organic search, content, and digital marketing…
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Remember the infamous Kendall Jenner x Pepsi ad? What was intended to be a unifying message turned into a masterclass in brand misjudgment. The backlash was swift, global and brutal, not just because the concept missed the mark, but because…
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New CMO at the Crossroads Campaign Gives Marketing Leaders Guidance on How to Take the Right Route to Revenue in the Intelligence-Powered Marketing Era Key Elements of CMO Council’s “Assess Where You Need to Progress” Initiative with Zeta…
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Effective mobile app monetization strategies are reshaping the revenue landscape for businesses. Do you know the number of mobile apps are available for download on the app stores? Android’s Play Store has nearly 2.4 million apps, and the…
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Do you still think AI-powered digital assistants are just chatbots ready to answer consumer queries? Times have changed. AI-powered digital assistants have evolved significantly, now reshaping the MarTech landscape by driving proactive…
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Marketing has become more nuanced and precise that ever. That said, even the decisions that matter are the minutest one. With AI as a secret sauce adding spices to all the marketing campaigns, AI-powered micro decisions in martech works…
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As someone who’s reviewed over 10,000 resumes and hired more than 100 people in my career, I know firsthand how quickly CVs blur into one another. You flick through a stack, spending no more than 5 minutes on each – often searching not for…
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Today’s viewers expect more than a one-size-fits-all commercial. On Connected TV (CTV), relevance, control, and interactivity are no longer nice-to-haves — they’re table stakes. Interactive ad formats have taken a big step forward in…
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Outdated playbooks lose their edge with every new shift in the marketing landscape. I’ve been a marketer for over two decades, so I’ve watched new playbooks rise and fall against every new innovation being hailed as the next big thing. I…
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Read about the latest in martech, from Uniphore's new AI powered marketing automation features to Treasure Data's latest AI suite in this MarTechSeries highlight: _________ Marketing and Marketing Tech Quote-of-the-Week! There are some…
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The U.S.'s current economic climate has made many consumers feel pessimistic and anxious, mostly driven by an ever-changing political landscape. Businesses are typically dialing back earnings forecasts as large volumes of consumers tighten…
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