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Marketing Channel

8 Truly Innovative Strategies to Generate Leads from Your Business Website

A website creates those first few precious impressions on potential customers. It’s at the heart of any digital marketing activity and a key touch-point for a business to start a conversation with its audience. Many marketers struggle to get leads from this essential online marketing channel. In a dynamic business environment, it’s critical to work on implementing the latest lead generation tools and strategies on your business website. Wondering how it all works? Here are some unique and productive ways to turn your…

Things Marketing Leads Need to Know about Benchmarking Discounts Effectively

For most consumer-facing businesses, the most promotionally-challenged Marketing channel is Email. As our benchmark report illustrates, marketers promote discounts across both owned and paid media channels including print, broadcast, and digital. However, email has historically been a popular vehicle for delivering offers to consumers relatively quickly and cheaply. The low cost of email has tempted marketers to get lazy with their offer optimization strategies and resort to “batch and blast” tactics as the ROI tends to…

Spotlight on Podcasting as a Viable Marketing Channel for Business

While podcasts have been around for quite some time, 2019 appears to be the year they will gain more traction as a viable marketing tool – for any size business. One of the chief advantages of a podcast, aside from the relatively inexpensive entry threshold, is that there’s plenty of whitespace in podcasting to become an authoritative voice in your business’s industry. That’s because, to date, most businesses have failed to invest in podcasting as part of their social media toolkit, leaving the playing field wide open for a…