Banner Before Header
Browsing Tag

Marketing Data Management

Optimove Expands Marketer Accessibility to Data with Optimove BI Studio

Optimove BI Studio Strengthens Optimove's position as the Leader in the Customer Data Platform Market by Offering Marketers Seamless Access to Interactive Business Intelligence Reports Optimove, the Science-First Relationship Marketing Hub, announced its BI Studio offering. Optimove's BI Studio builds on Optimove's existing CDP (Customer Data Platform) capabilities by empowering marketers to create highly personalized, sophisticated business intelligence reports, all from within Optimove. These capabilities enhance…

Openprise Study Shows a Lack of Confidence in Marketing Data Management Processes

The Report Reveals That Marketing Operations Professionals Feel Only Moderately Proficient In Most Marketing Data Management Processes Openprise, the leader in data orchestration for marketing and sales, issued its 2018 Marketing Operations Benchmarketing Report. Openprise published the report after conducting a survey of 201 US-based marketing operations professionals. On a scale of 1 to 5, with five being best in class, the survey participants were asked to rate their companies on ten data management capabilities,…