Marketing Hub – MarTechSeries

January 9, 2020January 9, 2020

Ease-of-Use Enters the Enterprise: HubSpot Adds Powerful New Features to Marketing Hub Enterprise

With powerful and easy-to-use new features, Marketing Hub Enterprise allows growing companies to deliver sophisticated marketing without the usability challenges associated with legacy enterprise systems

HubSpot, a leading growth platform, revealed a set of new features in Marketing Hub Enterprise, giving growing companies something scarcely available in today’s market: powerful enterprise marketing software that is also delightfully easy to use. New revenue attribution reporting, AI-powered A/B testing, partitioning, and account-based marketing tools now available in Marketing Hub Enterprise empower companies to execute their boldest 2020 marketing plans, without the outdated user experience that comes with legacy systems.

Ease-of-Use Enters the Enterprise

Business leaders today are not realizing the full benefits of their technology investments. A major cause of this underutilization, according to Accenture, is the “enormous challenge of innovating with legacy systems.” Growing businesses cannot afford to leave any potential power untapped, and cannot expect to stay competitive in 2020 with tools that slow them down precisely at the moment they need to be moving faster. Most enterprise software users today face sluggish load times, counter-intuitive designs, unnecessarily complex processes, and all-round clunkiness, when what they need from their software is the ability to put their most innovative ideas into action, quickly.

HubSpot outranks all other enterprise marketing software providers in G2.com’s Winter 2020 Grid Report for Marketing Automation, and is today offering growing businesses a modern enterprise solution that allows them to take full advantage of the powerful tools at their disposal.

“Marketing teams today use only a fraction of the potential power available in their tech stacks,” said Nicholas Holland, General Manager, Marketing Hub at HubSpot. “The cause of this? Horribly outdated software systems that marketers avoid using whenever they can. I’m delighted that with this upgraded version of Marketing Hub Enterprise, we’re able to offer marketing and operations leaders an enterprise solution that their teams will actually enjoy using — one that prioritizes power, flexibility, and usability, and makes it easy for their best people to do their best work. We’ve seen rapidly scaling organizations like Travelopia, Trello, and Adaptive Insights do incredible things with Marketing Hub Enterprise, and I’m excited to see what our other customers can achieve with the new features we’re launching today.”

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Sophisticated Marketing Made Easy

Now available in Marketing Hub Enterprise are revenue attribution reporting, AI-powered A/B testing, partitioning, and account-based marketing tools. In addition to these powerful new features, HubSpot is providing expanded capacity for users.

With revenue attribution reporting in HubSpot, marketers can see exactly which touchpoints and channels drive the most value for their company, giving them the ability to make smart investments by channel and campaign. This usually complex task is made delightfully easy thanks to HubSpot’s user-friendly interface and design.

Marketing Hub Enterprise now also includes:

AI-powered A/B testing, enabling marketers to optimize performance with artificial intelligence. Users can create up to five variations of a page and instruct HubSpot to send more traffic to the best-performing versions, making complex conversion path optimization quick and easy.
Partitioning [beta], giving marketers the ability to separate assets by team and stay organized across multiple functions. This solves a common challenge for rapidly growing global marketing teams.
Account-based marketing [beta], providing marketers with the tools they need to launch ABM campaigns in minutes, not months. Users can take advantage of easy-to-use templates, company scoring, and out-of-the-box reports to identify target accounts, deliver relevant content, and measure impact.
Increased limits on workflows, lists, and more, giving HubSpot users more room to grow.

“Trello is the visual project management tool for teams who want to get work done without unnecessary complexities,” said Leah Ryder, Brand & Content Marketing Lead at Trello. “We love how easy HubSpot makes it for our marketing team to deliver relevant content to our users and get reliable insights into what’s resonating. When we first started using Marketing Hub Enterprise, we were pleased by how straightforward the tools were to use — particularly SEO planning and the ability to track CTAs across multiple languages in our global campaigns. We’re delighted to see HubSpot continuing to add powerful new capabilities that will help Trello continue to grow towards our 100 million user goal in 2020 and beyond.”

“monday.com is the work operating system of choice by more than 100,000 organizations worldwide,” said Oren Ezra, Head of Enterprise Marketing at monday.com. “HubSpot is a key foundation of our massive scale, enabling us to nurture our customers and prospects with great content that’s segmented by, and personalized to, industry and persona. We implemented HubSpot in less than three months and have already seen our enterprise sales funnel accelerate throughout the customer lifecycle.”

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Drive Growth by Delighting Customers

88% of customer service professionals agree that customer expectations are higher now than they were in the past. Companies that quickly understand — and adapt to — these expectations are the ones most likely to succeed. To do this, they need software solutions that give them accurate insights into customer behavior and the ability to easily turn these insights into delightful customer experiences.

With the new features launched today, HubSpot gives users a complete view of the customer through an all-in-one connected platform, along with a suite of easy-to-use tools that allows them to adapt to their customers’ expectations, not their system’s limitations. This helps companies remove friction for their customers, deliver delightful experiences, and grow better.

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April 25, 2019

Verblio Acquires Automagical Launches New Service to Affordably and Easily Add Video to Any Post or Story

A.I. Makes Videos Affordable; Human Experts Make Them Actually Good

Verblio, which helps companies power marketing and SEO with relevant, expert content, announced it has acquired Automagical , which uses AI to instantly create video for any post or story. Verblio has added a surprise element to Automagical’s technology: actual human beings who are topic experts — and video editing mavens. And so Verblio is also announcing the launch of Verblio Videos, which let content marketers easily add better-quality video for any post or story — without breaking their budget.

“We loved what Automagical created,” said Steve Pockross, Verblio CEO. “AI made video suddenly affordable. But there was a problem: to talk to people, you really need people. AI can manage the heavy-lifting of video creation, but it’s not great at nuance, or understanding double-entendres or emotion. To make a video any company would be happy to share really demands human experts with deep knowledge of a specific content area. Verblio already does that, so it’s an excellent fit.”

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Verblio Videos (or Verblio Vids, as they are increasingly called):

Help content marketers effectively double the amount of outreach to customers and audience by easily adding quality, curated and expertly edited video to any written or social media content;
Use AI for the time-consuming parts of video creation, like basic storyboards;
Add human subject-matter experts to make sure that both the content and the graphic and music choices match your brand;
Are extremely affordable at $85 per video.

Kevin Raheja, who co-founded Automagical and is an executive at HubSpot, noted, “At HubSpot, I noticed that a large percentage of our 55,000+ Marketing Hub customers use a blog as a central part of their inbound marketing strategy — but there is a huge challenge to afford video content at scale. So we built Automagical to take written content you’ve already created and automatically turn that content into video — to increase engagement on social media, and send more traffic to the original written content source. Like a trailer for the original content.

“But we discovered that AI can’t do really great video on its own, so we are delighted to see Verblio add its own technology, along with the human curation and editing services it already does so well, to help content marketers compete with anyone, with video,” Raheja added.

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Video has long been touted as the next wave to help marketers reach their audiences on multiple platforms. Verblio spent time figuring out how to deliver video that falls somewhere between tacky AI videos and highly produced, multi-thousand-dollar videos, at a price point even smaller companies can afford.

“We’ve removed the pain of creating and publishing videos for digital marketers, and we’re excited to introduce the world to Verblio Videos,” said Paul Zalewski, Verblio Vice President of Marketing. “We use the best parts of AI and machine learning to handle the storyboarding process, and then put human beings back in control. It’s not Academy-Awards material — but it’s not mockable, robot-produced video, either.”

The terms of the deal were not released. For more information on the acquisition, check out Verblio’s blog.

About Verblio: Verblio provides a complete approach to multimedia content creation with a focus on quality writing and SEO. Our network of 3,000 U.S.-based writers are subject matter experts in more than 40 unique industries, producing content in fields both broad and hyper-niche, from astrology to zoology. Originally founded by a former journalist in 2011, Verblio now serves over 1,500 businesses every month from beautiful Boulder, CO. Our combined expertise, easy-to-use platform, engaged writers, and personalized support produces highly effective content, and our system of superior writer-to-client matching sets us apart.

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April 3, 2019April 3, 2019

Optimove Launches Retail Performance Benchmarking Platform

Relationship Marketing Company’s “Retail Pulse” Gives Retail Brands New Way to Compare Sales and Marketing KPIs Against Industry Peers

Optimove, the Science-First Relationship Marketing Hub, launched the Optimove Retail Pulse, an industry benchmark platform for online Fashion, and Health and Beauty retailers. The Retail Pulse, which includes analysis of over two million transactions and counting, enables retailers to accurately assess their own sales and marketing performance against industry-wide aggregated key performance indicators.

Retail Pulse is a free-to-use, interactive benchmark platform that will be updated monthly with refreshed data and additional brands to expand the report’s insights. Marketers can gain a clearer understanding of how their KPIs compare against the rest of their industry, as this data enables a deeper, contextual understanding of a brand’s own results and performance.

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The Retail Pulse currently comprises more than two years of data from retail brands across verticals including luxury fashion/retail, activewear and skincare, among others, and incorporates both eCommerce and brick-and-mortar sales. Reported KPIs include:

Average order value
Average monthly discounts
Average percentage of mobile purchases
New vs. returning customers
Average time between first and second order

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“Competition in retail is only getting fiercer, and in this field, the idea of ‘outperforming yourself’ isn’t enough. Without access to information about how a brand’s KPIs compare to the industry as a whole, any performance assessment is incomplete,” said Pini Yakuel, Founder and CEO of Optimove. “By facilitating this cross-industry benchmark platform, we are empowering retail marketers to make better strategic decisions and take action based on the comparative insight within the context of the entire industry. This has the power to up everyone’s game.”

Retail Pulse data is available within Optimove’s customer relationship marketing software, enabling users to take immediate action based on comparative analysis. The data from Retail Pulse will work in combination with Optibot, the company’s built-in marketing optimization bot, to give customers a true 360 view incorporating both customer data and industry norms and autonomously transforming that information into valuable and actionable insights.

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