Browsing Tag

marketing industry

Agencies Have Their Sights Set on Their Targets, Audience That Is: Bombora Intent Data Shows Trends

The digital ecosystem is asking marketers from companies of all sizes and industries to up the ante on digital transformation. Organizations are under increasing pressure to stay competitive and create connected experiences. All in all, the marketing industry is ripe with opportunity for those who are ready to adapt quickly to the evolving industry standards and trends. An acute level of awareness of your target audience is table stakes for marketers, and intent data has shown “target audience” on a steady ascent among…

Why Flexibility Is the Key to Success in Market Research

The business landscape, as we know, it is changing rapidly. Our customer bases are getting more extensive, our operating hours longer, and our business focuses broader. With technology and innovation continually moving the goalposts, it is imperative that companies can adapt to keep customers happy, employees engaged, and the competition at bay. Historically, however, the Marketing industry has lagged in this respect, especially with innovations in Market Research. It’s been slow to accept change and inflexible in its…

From One Marketer To Another: 4 Tips for Getting Started with Data Activation

All marketers know that 1 to 1 personalization, today’s holy grail of marketing, starts with data. But actually achieving personalization is another story. It’s common to start out thinking something like, let’s track everything and figure out how to use it later, but that approach rarely works. It’s messy, disorganized, and if you aren’t sure what you’re looking to track or don’t have a mapped plan for how you’re going to use the data you collect, you’ll end up creating piecemeal experiences. And no customer wants that.…

MarTech Interview with Waleed Al-Atraqchi, President at CJ Affiliate

"Affiliate is constantly evolving, and if you look at its impact on customer value and incrementality, the channel is underrepresented in terms of advertising investment.." Tell us about your role and journey into Marketing. What inspired you to be part of CJ Affiliate? I always wanted to be in business since I was a kid. I was living in New York when I bought and ran a Bagel shop—it was doing well but I wanted to do more, so I eventually sold it. Running my own business taught me that success is driven by the products you…