marketing insights

New product enables companies to see which actions are driving pipeline and revenue, closing the loop for marketing and sales teams DemandJump, the leading marketing insights and attribution platform, announced  the launch of Account-Based Attribution, a new product enabling marketing and sales teams to measure the true revenue impact of every touchpoint. Due to siloed tools, offline touchpoints, longer sales cycles, and disparate CRM data, B2B marketers have struggled with attribution more than their B2C counterparts -…

In less than 15 minutes, Insights for Content provides a rich content-marketing strategy template for any topic, article or product DemandJump, the leading marketing insights and attribution platform, announced the launch of Insights for Content, automating content strategy and research for content marketing. Where traditional content tools simply provide data, Insights for Content recommends specific content to write, providing rich content templates for each recommendation. By simply inputting a topic, the product allows…

In the latest research on Singapore’s resilience in recovering from the pandemic crisis, Zendesk has placed the highest priority on Customer Experience or CX Management. According to the Zendesk survey, the businesses in Singapore that prioritize CX are expected to recover faster from the challenges of the pandemic. Zendesk jointly conducted the research with Ecosystm, revealing that of the local companies that plan to decrease CX spend, 88% will only see recovery in the second half of 2021 or later. Here’s what the…

2020 has been a year like no other. Businesses have been pushed to the brink and are fighting to survive. And the marketing industry has been no different. It was (and still is) what almost every brand, company and organization turned to when times were at its most uncertain. In fact, a recent CMO study found that the marketing budget of most of the firms surveyed increased during the COVID period. In February 2020, respondents' firms planned to spend 11.3% of their total budgets on marketing, by June 2020, this rose to…

Your Shoppable Content is your brand’s fuel and you have many more channels through which to express its value and meaning to elevate and inspire the user experience.

https://www.youtube.com/watch?v=S0cPKgsjhxA Today's MarTech Video Interview features “Orange County 40 Under 40” awardee, Katherine Pond. Katherine Pond is the Vice President of Business Development at VIZIO, helping lead OTT distribution partnerships, content and IP licensing, and strategic partnerships. Since joining VIZIO in 2012, she has initiated, negotiated, and closed distribution, ad tech, and licensing deals across content, technology, advertising, and data verticals. Katherine manages partnerships across the…

New Integration and Solutions Increase Marketing ROI and Deepen Analytics for Customer 360 and Predictive Insights with Simple Point-and-Click Experience Alteryx, Inc., a leader in analytic process automation (APA), announced a partnership with Adobe to provide marketers access to new analytics and data science solutions through Adobe Exchange. Alteryx APA™ unifies analytics, data science and process automation in one self-service platform, making it easy for marketers to answer any question from Adobe Experience Cloud…

Early on in the coronavirus epidemic, most people held the view that once the pandemic had passed, normalcy would return bursting with pent-up demand and the economy would quickly return to normal. After seven months, we are still in the midst of this pandemic with no real end in sight. One of the most dramatic changes has been the rapid acceleration of the need for and adoption of digital technology in many aspects of life.  Many used e-commerce for the first time in order to secure needed products and services while…

COVID-19 threw a wrench in many marketers’ plans, especially when it comes to lead generation. Though events are postponed (or moved to a virtual format), marketing teams are still expected to generate qualified leads. For most demand gen teams, fewer events = fewer leads. So naturally, marketers are turning up the volume on digital tactics. Unfortunately, it’s resulting in a lot of digital clutter. Prospects are now inundated with digital touchpoints at every interaction. How can marketers break through the noise during the…

CaliberMind, a B2B Marketing Intelligence Software, announced that it has chosen Sisense, the world’s leading AI-driven analytics platform, to help CaliberMind customers drive data-driven decision making and culture change in the marketing industry. “Our customer data platform transforms siloed data into a cohesive information layer. We’re thrilled to offer our customers the ability to easily manipulate their data visually with Sisense. We provide out-of-the-box templates and support for customization, but now they can…

Mphasis, an Information Technology (IT) solutions provider specializing in cloud and cognitive services, announced its strategic partnership with US-based Upswot, a fintech startup, that provides an innovative technology platform to help banks and other financial institutions increase sales and marketing insights for business banking customers, through alternative data. The partnership will focus on creating a joint solution offering to help US-based regional and global banks increase revenue and provide insight-driven…

How businesses can adapt and develop digital processes to new customer habits while staying true and connected to their existing clientele. As customers experience disruptions to their daily routines stemming from COVID-19, they are adapting to new systems powered by digitization that are reshaping their behaviors and preferences. How do businesses adapt to these changes and remain connected with their customers? Amid the COVID-19 pandemic, companies and communities have been forced to implement digital solutions to…

Ongoing disruptions around the world have impacted economies everywhere. The Japan-APAC retail industry is no different. As countries across Japan and Asia-Pacific ease restrictions, it’s crucial that businesses realize changing consumer behaviors, sentiments, and beliefs, and introduce new strategies to connect more deeply with their customers. In Singapore, for example, safe distancing measures implemented by the government have driven an increase in online shopping activities, with two in five consumers indicating…

Once viewed as a cost center, marketing has come full circle where for many organizations it is the top revenue-producing department. While the current health and economic crisis is causing anxiety for everyone, marketers included, the situation also provides some hints as to how marketing can best accelerate its path to the future. The current state of rapidly changing consumer behaviors coupled with accelerated use of digital and hybrid channels has exposed customer experience issues at the enterprise level – one that…

Ten seconds. Sometimes that’s all you get. That’s how long some people spend pondering a purchasing decision before pulling the trigger. Even under normal circumstances, making an impression in that timeframe can be a challenge. Brand loyalty doesn’t happen during 10-second snap decisions. Loyalty is built, instead, on powerful, positive experiences and feelings that help customers know upon whom they can rely. A global pandemic can make it difficult for businesses—both large and small—to provide those unforgettable…

Coronavirus has been like a buzz saw going through our lives and our livelihoods, with 100,000+ dead and the economy in tatters. According to the recent numbers released by the US Bureau of Labor Statistics, 38 Million people have filed for unemployment assistance in the past few weeks, and the unemployment rate that had hovered in the sub 4% range for a while is now a scary 14.7%. With limited access to cash and/or capital, such Black Swan events tend to disproportionately impact small & medium size businesses. In a…

As individuals, we are merely a microcosm of a larger global organism. Our economy, supply chain, businesses, and personal health have followed this evolution in turn. In recent weeks, we have watched as a virus ran roughshod over the planet, thrusting us all into a reality where our freedom of movement and choice is limited in ways we couldn't have previously imagined. While we may be divided on our points-of-view on various responses and what the right next steps are, one thing is clear: Our governments, economies,…

Developing and executing a marketing strategy is no easy task. There are a million ways to develop and design a marketing campaign and even more ways to manage a whole marketing strategy. For instance, I believe it is vital to center your marketing strategy around making data accessible, providing customers with more than just advertising. I see great value in inserting marketing content with valuable information and actionable insights customers can benefit from. Marketing is a dynamic and ever-changing field. This is…

Data forms a cornerstone of every modern business, but too much data can easily get out of hand. As Marketing has moved online, the number of sources of data has dramatically increased. Now, across Advertising, Marketing, and Sales platforms, there are dozens of streams of data for marketers to round up, and it is easy for useful information to get lost in the process. From different platforms to varying file-types and locations, it can be tough to make decisions when you can’t see all your data in one place. Furthermore,…

Horizon Partners with Location Verification Technology to Improve Audience Development and Business Outcomes Across Programmatic Mobile Campaigns Horizon Media, a leader in data-driven media and marketing insights, announced its latest innovation today saying that it is now independently validating all location data applied across its programmatic practice, including media, audience development and measurement. Horizon is testing verification technology from Location Sciences to take a leading position in the industry in…