Browsing Tag

marketing insights

Shareablee Announces MarketEdge Cloud

Shareablee Inc., the leading enterprise platform for insights businesses need to know, announced today the launch of MarketEdge Cloud - their new turnkey suite of Marketing Insights solutions spanning Monetization, Advertising Effectiveness, and Actionable Consumer Insights. MarketEdge empowers Chief Marketing and Growth Officers to seize on trends and opportunities based on what’s happening right now – powered by billions of consumer moments captured across digital platforms. Marketing Technology News: Latest in…

Light at the End of the COVID Tunnel: Advertisers Take Stock of Pandemic Best Practices

Advertisers have come a long way since the panic of March 2020. Last spring, when stay-at-home measures were first introduced around the country, out-of-home and movie theater advertising fell practically overnight. Meanwhile, consumers’ time spent on social media, publisher websites, mobile gaming, and streaming platforms (remember Tiger King?) shot up, and advertisers reacted by increasing their digital spends. Through trial and error, advertisers learned what approaches work best in a pandemic – and what pitfalls to…

My Journey from Marketer to Becoming the CEO

I didn’t really think my career path would include “CEO & Co-Founder of a high-growth SaaS company” My passion has always been -- and still is -- marketing. I love engaging with audiences and I thrive when I get to create things that never existed before. I quickly realized, though, that by founding Casted, I was able to combine the two. At my previous company, I spearheaded our brand podcast and found that it was a gold mine of content. The conversations from our episodes generated great content for our social media…

A Quick Route to Added Revenue for Sports Marketers’ Playbooks

The sports industry represents the 11th largest industry in the United States with an estimated net worth of $750 billion, according to Forbes. There is no question that this industry has taken one of the hardest hits to revenue as a result of the pandemic. Forbes reports that the three major U.S. sports leagues may see sales fall by about $13 billion as teams continue to face monetary threats from empty stadiums, lack of tourism, sponsorship revenue as well as lower capacity operations. The National Football League (NFL)…

The Inspiring Tale of How Stories Humanize Brands

“We are, as a species, addicted to story. Even when the body goes to sleep, the mind stays up all night, telling itself stories.” As someone passionate about the power storytelling, this quote from literary scholar Jonathan Gotschall really resonates with me. Our ability to communicate using complex language and narratives is part of what sets humans apart from other animals. And, as Gotschall alludes, creating stories and relaying them to others is an integral part of who we are. In our personal lives, a story can…

DemandJump Announces Account-Based Attribution for B2B Marketers

New product enables companies to see which actions are driving pipeline and revenue, closing the loop for marketing and sales teams DemandJump, the leading marketing insights and attribution platform, announced  the launch of Account-Based Attribution, a new product enabling marketing and sales teams to measure the true revenue impact of every touchpoint. Due to siloed tools, offline touchpoints, longer sales cycles, and disparate CRM data, B2B marketers have struggled with attribution more than their B2C counterparts -…

DemandJump Announces Insights for Content, Automating Content Strategy and Research

In less than 15 minutes, Insights for Content provides a rich content-marketing strategy template for any topic, article or product DemandJump, the leading marketing insights and attribution platform, announced the launch of Insights for Content, automating content strategy and research for content marketing. Where traditional content tools simply provide data, Insights for Content recommends specific content to write, providing rich content templates for each recommendation. By simply inputting a topic, the product allows…

Prioritize on Customer Experience (CX) to Recover Faster from Pandemic Crisis

In the latest research on Singapore’s resilience in recovering from the pandemic crisis, Zendesk has placed the highest priority on Customer Experience or CX Management. According to the Zendesk survey, the businesses in Singapore that prioritize CX are expected to recover faster from the challenges of the pandemic. Zendesk jointly conducted the research with Ecosystm, revealing that of the local companies that plan to decrease CX spend, 88% will only see recovery in the second half of 2021 or later. Here’s what the…

Client Engagement Manager: Accelerating Marketing Software & Customer Responsiveness

2020 has been a year like no other. Businesses have been pushed to the brink and are fighting to survive. And the marketing industry has been no different. It was (and still is) what almost every brand, company and organization turned to when times were at its most uncertain. In fact, a recent CMO study found that the marketing budget of most of the firms surveyed increased during the COVID period. In February 2020, respondents' firms planned to spend 11.3% of their total budgets on marketing, by June 2020, this rose to…

MarTech Video Interview with Katherine Pond, VP of Business Development at VIZIO

https://www.youtube.com/watch?v=S0cPKgsjhxA Today's MarTech Video Interview features “Orange County 40 Under 40” awardee, Katherine Pond. Katherine Pond is the Vice President of Business Development at VIZIO, helping lead OTT distribution partnerships, content and IP licensing, and strategic partnerships. Since joining VIZIO in 2012, she has initiated, negotiated, and closed distribution, ad tech, and licensing deals across content, technology, advertising, and data verticals. Katherine manages partnerships across the…

Alteryx Partners with Adobe to Advance Marketing Insights and Accelerate Business Outcomes with Alteryx Analytic Process Automation

New Integration and Solutions Increase Marketing ROI and Deepen Analytics for Customer 360 and Predictive Insights with Simple Point-and-Click Experience Alteryx, Inc., a leader in analytic process automation (APA), announced a partnership with Adobe to provide marketers access to new analytics and data science solutions through Adobe Exchange. Alteryx APA™ unifies analytics, data science and process automation in one self-service platform, making it easy for marketers to answer any question from Adobe Experience Cloud…

How the COVID-19 Upended Sales, Marketing and More

Early on in the coronavirus epidemic, most people held the view that once the pandemic had passed, normalcy would return bursting with pent-up demand and the economy would quickly return to normal. After seven months, we are still in the midst of this pandemic with no real end in sight. One of the most dramatic changes has been the rapid acceleration of the need for and adoption of digital technology in many aspects of life.  Many used e-commerce for the first time in order to secure needed products and services while…

How Marketers Can Leverage Direct Mail to Hit Goals During the Pandemic

COVID-19 threw a wrench in many marketers’ plans, especially when it comes to lead generation. Though events are postponed (or moved to a virtual format), marketing teams are still expected to generate qualified leads. For most demand gen teams, fewer events = fewer leads. So naturally, marketers are turning up the volume on digital tactics. Unfortunately, it’s resulting in a lot of digital clutter. Prospects are now inundated with digital touchpoints at every interaction. How can marketers break through the noise during the…

CaliberMind Uses Sisense to Help Customers Visualize Marketing Insights

CaliberMind, a B2B Marketing Intelligence Software, announced that it has chosen Sisense, the world’s leading AI-driven analytics platform, to help CaliberMind customers drive data-driven decision making and culture change in the marketing industry. “Our customer data platform transforms siloed data into a cohesive information layer. We’re thrilled to offer our customers the ability to easily manipulate their data visually with Sisense. We provide out-of-the-box templates and support for customization, but now they can…

Mphasis Partners With Fintech Platform Upswot to Offer Marketing Insights Though Alternative Data for Business Banking

Mphasis, an Information Technology (IT) solutions provider specializing in cloud and cognitive services, announced its strategic partnership with US-based Upswot, a fintech startup, that provides an innovative technology platform to help banks and other financial institutions increase sales and marketing insights for business banking customers, through alternative data. The partnership will focus on creating a joint solution offering to help US-based regional and global banks increase revenue and provide insight-driven…

Customer Expectations are Changing as Digital Processes Streamline Experiences

How businesses can adapt and develop digital processes to new customer habits while staying true and connected to their existing clientele. As customers experience disruptions to their daily routines stemming from COVID-19, they are adapting to new systems powered by digitization that are reshaping their behaviors and preferences. How do businesses adapt to these changes and remain connected with their customers? Amid the COVID-19 pandemic, companies and communities have been forced to implement digital solutions to…

Applying a Resilient ‘Voucher Code’ to the Retail Industry of Tomorrow

Ongoing disruptions around the world have impacted economies everywhere. The Japan-APAC retail industry is no different. As countries across Japan and Asia-Pacific ease restrictions, it’s crucial that businesses realize changing consumer behaviors, sentiments, and beliefs, and introduce new strategies to connect more deeply with their customers. In Singapore, for example, safe distancing measures implemented by the government have driven an increase in online shopping activities, with two in five consumers indicating…

Amid Unprecedented Change, a Path Forward for CMOs During COVID-19

Once viewed as a cost center, marketing has come full circle where for many organizations it is the top revenue-producing department. While the current health and economic crisis is causing anxiety for everyone, marketers included, the situation also provides some hints as to how marketing can best accelerate its path to the future. The current state of rapidly changing consumer behaviors coupled with accelerated use of digital and hybrid channels has exposed customer experience issues at the enterprise level – one that…

How Brands can Build Trust in the Middle of a Crisis

Ten seconds. Sometimes that’s all you get. That’s how long some people spend pondering a purchasing decision before pulling the trigger. Even under normal circumstances, making an impression in that timeframe can be a challenge. Brand loyalty doesn’t happen during 10-second snap decisions. Loyalty is built, instead, on powerful, positive experiences and feelings that help customers know upon whom they can rely. A global pandemic can make it difficult for businesses—both large and small—to provide those unforgettable…