marketing insights

At a time when global inflation has become one of the biggest issues facing consumers – leaving them with less disposable income – maintaining “share of wallet” is critical for retailers. More than two-thirds of consumers are less confident…
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Every marketer has been facing the death of the cookie in the past few years -- and the saga will continue into 2023. But that is just one of four key issues marketers will need to hit head-on in 2023. Marketing Technology News: MarTech…
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For many businesses and marketers across a variety of industries, age is a primary opportunity to achieve insight into your audience. It’s a key strategy for segmenting, or categorizing, customers into different groups. However, many…
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Admitad, the leading service provider of performance marketing services, appoints Bruno Acar as Chief International Officer. In his new position Mr. Acar will drive the international expansion of the fast growing IT-company, which exceeded…
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Catalina’s Unparalleled, Real-Time Shopper Intelligence with Neustar’s Optimizer Platform to Deliver Improved Marketing Insights and Outcomes for CPG Brands Neustar, Inc., a TransUnion company, today announced a strategic partnership with…
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Linhardt joins the 100-strong group of CMOs after successful leadership of iconic brands in the quick service/fast casual dining and CPG/alcohol spaces Karlin Linhardt, a longtime Chief Marketing Officer (CMO) who has delivered world-class…
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Artificial Intelligence (AI) adoption in marketing so far has been mainly driven by predictive analytics based on behavioral and historical data, content personalization of web pages and conversational AI. But there is another domain that…
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William Parker to lead client strategy for the national marketing measurement technology company Leavened, the leading marketing measurement technology company, is proud to announce William Parker as Vice President of Client Strategy.…
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Former Merkle and Epsilon Vice President to Leverage Quad’s Unmatched Reach and Data Personalization to Drive Measurable Results for Brands Quad/Graphics, today announced the appointment of experienced outcome-based marketing executive…
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Payability, the leading funding and payments platform for eCommerce sellers, announced that marketing leader and demand generation strategist Deidre Hudson will join the company as Vice President of Growth Marketing. In this newly…
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Shareablee Inc., the leading enterprise platform for insights businesses need to know, announced today the launch of MarketEdge Cloud - their new turnkey suite of Marketing Insights solutions spanning Monetization, Advertising…
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Advertisers have come a long way since the panic of March 2020. Last spring, when stay-at-home measures were first introduced around the country, out-of-home and movie theater advertising fell practically overnight. Meanwhile, consumers’…
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I didn’t really think my career path would include “CEO & Co-Founder of a high-growth SaaS company” My passion has always been -- and still is -- marketing. I love engaging with audiences and I thrive when I get to create things that…
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The sports industry represents the 11th largest industry in the United States with an estimated net worth of $750 billion, according to Forbes. There is no question that this industry has taken one of the hardest hits to revenue as a result…
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“We are, as a species, addicted to story. Even when the body goes to sleep, the mind stays up all night, telling itself stories.” As someone passionate about the power storytelling, this quote from literary scholar Jonathan Gotschall…
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New product enables companies to see which actions are driving pipeline and revenue, closing the loop for marketing and sales teams DemandJump, the leading marketing insights and attribution platform, announced  the launch of Account-Based…
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In less than 15 minutes, Insights for Content provides a rich content-marketing strategy template for any topic, article or product DemandJump, the leading marketing insights and attribution platform, announced the launch of Insights for…
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In the latest research on Singapore’s resilience in recovering from the pandemic crisis, Zendesk has placed the highest priority on Customer Experience or CX Management. According to the Zendesk survey, the businesses in Singapore that…
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2020 has been a year like no other. Businesses have been pushed to the brink and are fighting to survive. And the marketing industry has been no different. It was (and still is) what almost every brand, company and organization turned to…
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Your Shoppable Content is your brand’s fuel and you have many more channels through which to express its value and meaning to elevate and inspire the user experience.
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