marketing insights

Payability, the leading funding and payments platform for eCommerce sellers, announced that marketing leader and demand generation strategist Deidre Hudson will join the company as Vice President of Growth Marketing. In this newly…
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Shareablee Inc., the leading enterprise platform for insights businesses need to know, announced today the launch of MarketEdge Cloud - their new turnkey suite of Marketing Insights solutions spanning Monetization, Advertising…
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Advertisers have come a long way since the panic of March 2020. Last spring, when stay-at-home measures were first introduced around the country, out-of-home and movie theater advertising fell practically overnight. Meanwhile, consumers’…
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I didn’t really think my career path would include “CEO & Co-Founder of a high-growth SaaS company” My passion has always been -- and still is -- marketing. I love engaging with audiences and I thrive when I get to create things that…
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The sports industry represents the 11th largest industry in the United States with an estimated net worth of $750 billion, according to Forbes. There is no question that this industry has taken one of the hardest hits to revenue as a result…
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“We are, as a species, addicted to story. Even when the body goes to sleep, the mind stays up all night, telling itself stories.” As someone passionate about the power storytelling, this quote from literary scholar Jonathan Gotschall…
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New product enables companies to see which actions are driving pipeline and revenue, closing the loop for marketing and sales teams DemandJump, the leading marketing insights and attribution platform, announced  the launch of Account-Based…
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In less than 15 minutes, Insights for Content provides a rich content-marketing strategy template for any topic, article or product DemandJump, the leading marketing insights and attribution platform, announced the launch of Insights for…
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In the latest research on Singapore’s resilience in recovering from the pandemic crisis, Zendesk has placed the highest priority on Customer Experience or CX Management. According to the Zendesk survey, the businesses in Singapore that…
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2020 has been a year like no other. Businesses have been pushed to the brink and are fighting to survive. And the marketing industry has been no different. It was (and still is) what almost every brand, company and organization turned to…
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Your Shoppable Content is your brand’s fuel and you have many more channels through which to express its value and meaning to elevate and inspire the user experience.
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https://www.youtube.com/watch?v=S0cPKgsjhxA Today's MarTech Video Interview features “Orange County 40 Under 40” awardee, Katherine Pond. Katherine Pond is the Vice President of Business Development at VIZIO, helping lead OTT…
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New Integration and Solutions Increase Marketing ROI and Deepen Analytics for Customer 360 and Predictive Insights with Simple Point-and-Click Experience Alteryx, Inc., a leader in analytic process automation (APA), announced a partnership…
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Early on in the coronavirus epidemic, most people held the view that once the pandemic had passed, normalcy would return bursting with pent-up demand and the economy would quickly return to normal. After seven months, we are still in the…
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COVID-19 threw a wrench in many marketers’ plans, especially when it comes to lead generation. Though events are postponed (or moved to a virtual format), marketing teams are still expected to generate qualified leads. For most demand gen…
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CaliberMind, a B2B Marketing Intelligence Software, announced that it has chosen Sisense, the world’s leading AI-driven analytics platform, to help CaliberMind customers drive data-driven decision making and culture change in the marketing…
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Mphasis, an Information Technology (IT) solutions provider specializing in cloud and cognitive services, announced its strategic partnership with US-based Upswot, a fintech startup, that provides an innovative technology platform to help…
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How businesses can adapt and develop digital processes to new customer habits while staying true and connected to their existing clientele. As customers experience disruptions to their daily routines stemming from COVID-19, they are…
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Ongoing disruptions around the world have impacted economies everywhere. The Japan-APAC retail industry is no different. As countries across Japan and Asia-Pacific ease restrictions, it’s crucial that businesses realize changing consumer…
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Once viewed as a cost center, marketing has come full circle where for many organizations it is the top revenue-producing department. While the current health and economic crisis is causing anxiety for everyone, marketers included, the…
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