Browsing Tag

Marketing plan

Four Marketing Automation Solutions Every SMB Should Have in 2020

Marketing Automation isn’t a thing of the future—it’s very much a part of the here and now for small and midsize businesses (SMBs) across the world. However, there are a variety of Marketing Automation tools that many are unaware of and have the ability to help SMBs reach customers in a timely and effective way. In order for SMBs to compete with larger firms when it comes to customer reach, they need to approach their Marketing plan with a strategic mindset.   Marketing Automation not only provides important opportunities…

Why PR Is the Missing Link in B2B Lead Gen Strategies

Instead of incorporating public relations as part of a larger Marketing strategy, B2B companies too often over-rely on media placements, hoping that prospects read these articles and call the company. This philosophy is costing you leads. Consider the following: A SaaS-based CRM platform looking to reach CTOs at Fortune 500 companies is featured in an article that is published on the Wall Street Journal’s website. Amazing, right? But what did it actually accomplish? Prospect #1:  On vacation that day. Prospect #2:…

Sales Hack: How to Grow Business with Steady Sales Flow?

Most successful small and medium-sized business operators are known to continuously search for different opportunities to grow their business and expand their clientele. Business growth, however, can be a long-term process with loads of hurdles. One of the crucial elements of business growth is maintaining a steady flow of Sales leads. Sales Flow Basics: What are Sales leads and how are they generated in small businesses? A Sales lead is an individual or entity that is interested in your services or products. With the…