Marketing Solutions

Viant Technology Inc. , a leading people-based advertising software company, announced the appointment of Rasika Narang to the newly created role of Senior Vice President of Marketing. Narang will oversee Viant’s brand and go-to-market strategy along with leading the growth marketing, product marketing and creative services teams. Marketing Technology News: Samba TV and 605 Partner To Create An Unparalleled Omniscreen Addressable TV Footprint “We are thrilled to add an executive of Rasika’s caliber to Viant. She is a…

Eco York is a reputable digital marketing agency offering affordable search engine optimization (SEO), pay-per-click (PPC) management, and web marketing services that propel businesses forward. Armed with more than 10 years of industry experience, we ensure all our partner agencies get only high-quality PPC and digital marketing solutions tailored to their needs and demands. Throughout the years, we’ve helped hundreds of clients implement growth-driven online marketing campaigns and achieve profitable results --and…

Global leader in print and marketing solutions unveils refreshed branding and website to reflect evolution and growth AlphaGraphics, a leading franchisor of printing and marketing solutions, has recently undergone a full brand refresh. The company, which just celebrated its 50th anniversary in 2020, has made several changes to reflect the brand's overall growth as a company. Marketing Technology News: Comscore Elevates Veteran Data Scientist Dr. Michael Vinson To Chief Research Officer "Fifty years ago, we started…

Visiture, a mid-market and enterprise digital commerce agency with expertise in commerce transformation, accelerated revenue growth, and new customer acquisition and retention performance marketing solutions, announced today that Jeff Herrera has been hired to lead all marketing and partnerships for the company. Marketing Technology News: Domo Invests For Growth, Welcoming New Executives To Lead Company’s Demand Engines “Visiture is experiencing rapid growth across all of our lines of business such as paid…

Comarch, a global software house delivering customer engagement and marketing solutions, today announced the launch of its new microsite. The new site has been designed to offer the ultimate user-friendly experience with improved navigation and functionality while allowing customers to browse Comarch's offerings, including its new Loyalty Marketing Cloud. Marketing Technology News: NetApp Joins Aston Martin Cognizant Formula One Team To Pioneer Data-Driven Racing Strategy The site includes many new features to help…

Independent digital marketing services group announces new UK CEO as Luke Judge, US and UK Group CEO steps down Sally Laycock has been appointed as the new CEO of Incubeta UK, the independent digital marketing services group. Laycock will succeed Luke Judge, who has headed up the company as US and UK Group CEO for the past 5 years. John Cawdery who was appointed as US CEO in September last year will continue to lead Incubeta in North America. Laycock joined Incubeta in 2008 as Financial Controller and became Chief…

Riding a strong 2020, the company continues building out all-star executive team for the next phase of growth Uberall, the leading provider of ‘Near Me’ Brand Experience (NMBX) marketing solutions, announced the appointment of Tijs van Santen as its Chief Customer Officer. In this newly created role, van Santen will help accelerate Uberall's growth with an even greater focus on value creation for customers and partners, which range from multinational corporations to independent local businesses. "We are delighted to be…

McCann announced that Singleton Beato has been promoted to the brand new role of Global EVP, Chief Diversity, Equity and Inclusion Officer. Beato joined McCann Worldgroup as Chief Diversity & Engagement Officer in 2017. In this role, she was responsible for designing and leading strategic workforce diversity and engagement solutions that drive business performance and innovation across McCann Worldgroup (MW) agencies. Marketing Technology News: Searchspring Rides Ecommerce Wave with Strategic Hire of Head of APAC,…

Superb digital campaign delivers a 1345% return on advertising spend for travel clients. With the challenges that all businesses are facing today, there has not been a more critical time to focus on digital marketing and e-commerce performance. Superb’s ability to adapt marketing strategies sets them apart from other agencies. Matthew Blay, Co-founder and Managing Director of Superb, said: “What makes us Superb is our way of working. Our teams across Europe deliver solutions that are agile and responsive. By being…

Moss, a leading global provider of experiential marketing solutions for events, exhibits, retail and corporate environments, announces that Jason Popp joins the company as President and CEO effective November 2, 2020. Moss partners with customers around the world through its locations in the U.S., Germany, and China A well-known executive in the global events industry, Popp was previously President of International at GES, a leading global face-to-face events, and trade show services company, where he led teams throughout…

New curated experiences for employees and customers can be built to fit any occasion, from virtual conferences to holidays AlphaGraphics, a leading provider of print and marketing solutions, is now offering agBox (Build Outstanding eXperiences), an innovative way for businesses to build and share unique branded experiences for virtually any occasion, from conferences and training to holidays, celebrations, and company milestones. The agBox concept allows companies to curate and deliver fully immersive experiences for…

Partnership enables businesses to build trusted connections, strengthen local reputation and more deeply engage with their communities Uberall, the leading provider of ‘Near Me’ Brand Experience marketing solutions, announced a partnership with Nextdoor, the neighborhood app for trusted connections, to boost local business visibility and engagement with consumers. This will enable businesses linked to the Uberall and Nextdoor platforms to increase their points of contact with nearby customers and enhance their local…

Top industry veteran to lead Televerde's sales and business development efforts Televerde, the first and only fully integrated sales and marketing technology organization with a proven execution model for generating demand and accelerating sales, announced that Christopher Daniels has joined the company as Global Head of Sales. In this role, Daniels will lead client retention initiatives and drive new client acquisitions. Daniels also joins the Televerde Extended Leadership Team and reports to Chief Executive Officer …

Comarch, a global software house delivering customer engagement and marketing solutions, officially announced that it is assisting Ford in delivering and developing FordPass Rewards, the loyalty arm of Ford's all-in-one consumer mobility app, FordPass. After initially launching in the United States in 2016, FordPass is now also live in Canada, China and select markets in Europe. Marketing Technology News: Episerver Hires New CMO Kirsten Allegri Williams Through the FordPass app, users can control their vehicles, locate…

iClick Interactive Asia Group Limited, an independent online marketing and enterprise data solutions provider in China, announced that it has entered into subscription agreements with certain investors, who have agreed to purchase an aggregate of 2,107,400 newly issued Class A ordinary shares (equivalent to 4,214,800 American depositary shares) of the Company for a total consideration of US$ 22 million through private placement. The proceeds from the private placement will be used primarily to support continued growth by…

The merger will form the leading integrated firm with data analytics, artificial intelligence, and digital advertising expertise in the Kingdom ADA, the  data and artificial intelligence company that designs and executes integrated digital, analytics, and marketing solutions, and Branderz, a Phnom Penh based multidisciplinary creative agency, announced the merger of the two companies. Branderz will operate under the ADA brand, offering data-driven marketing services as well as second-to-none Business Insights services to…

Avionos Operate gives clients 24x7 digital support with a team of Salesforce platform experts to accelerate business outcomes Avionos, which designs and implements digital commerce and marketing solutions, recently announced the launch of its new Avionos Operate service, a virtual, digital service offering that provides 24x7x365 support for Salesforce solutions development and integrated marketing operations. Avionos Operate ensures risk remediation, business continuity, stability, and growth for organizations, which is…

Just one year after earning Adobe Silver Partner status, Avionos jumps another partner level as a result of technical expertise, Adobe Experience Cloud implementations, and customer success Avionos, which designs and implements digital commerce and marketing solutions, announces that it has climbed another level to Gold in the Adobe Solution Partner Program (SPP) in less than one year. The elevated status is the result of its dedication to growing its team of technical experts - architects, developers, business…

New offering allows small and midsize businesses to leverage premier customer engagement tools for retention and increased profits Revel Systems, a leading provider of a cloud-based point of sale (POS) and complete business management platform, and Como, the global leader in customer engagement and marketing solutions,  announced Como Essentials, a new, out-of-the-box engagement and loyalty solution. Tailored for small and midsize businesses (SMBs) interested in customer engagement solutions but deterred by cost and…

Former MRM Chief Creative Officer Joins in New Leadership Role Weber Shandwick, one of the world's leading global communications and marketing solutions firms, announced the appointment of Sung Chang as the agency's – and the industry's – first Chief Impact Officer. He joins from MRM, where he was Chief Creative Officer. At Weber Shandwick, Chang will oversee strategy and creative functions across the global network. With more than 20 years of advertising, design and digital experience, Chang has driven creative,…