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Marketing Solutions

AlphaGraphics’ agBox Concept Offers Custom Business Experiences

New curated experiences for employees and customers can be built to fit any occasion, from virtual conferences to holidays AlphaGraphics, a leading provider of print and marketing solutions, is now offering agBox (Build Outstanding eXperiences), an innovative way for businesses to build and share unique branded experiences for virtually any occasion, from conferences and training to holidays, celebrations, and company milestones. The agBox concept allows companies to curate and deliver fully immersive experiences for…

Uberall and Nextdoor Join Forces to Promote Businesses and Services ‘Near Me’

Partnership enables businesses to build trusted connections, strengthen local reputation and more deeply engage with their communities Uberall, the leading provider of ‘Near Me’ Brand Experience marketing solutions, announced a partnership with Nextdoor, the neighborhood app for trusted connections, to boost local business visibility and engagement with consumers. This will enable businesses linked to the Uberall and Nextdoor platforms to increase their points of contact with nearby customers and enhance their local…

Televerde Appoints Christopher Daniels Global Head of Sales to Accelerate the Company’s Growth and Expansion Plans

Top industry veteran to lead Televerde's sales and business development efforts Televerde, the first and only fully integrated sales and marketing technology organization with a proven execution model for generating demand and accelerating sales, announced that Christopher Daniels has joined the company as Global Head of Sales. In this role, Daniels will lead client retention initiatives and drive new client acquisitions. Daniels also joins the Televerde Extended Leadership Team and reports to Chief Executive Officer …

Comarch Announces Cooperation in Innovative Loyalty Project

Comarch, a global software house delivering customer engagement and marketing solutions, officially announced that it is assisting Ford in delivering and developing FordPass Rewards, the loyalty arm of Ford's all-in-one consumer mobility app, FordPass. After initially launching in the United States in 2016, FordPass is now also live in Canada, China and select markets in Europe. Marketing Technology News: Episerver Hires New CMO Kirsten Allegri Williams Through the FordPass app, users can control their vehicles, locate…

iClick Interactive Asia Group Limited Announces Its Private Placement

iClick Interactive Asia Group Limited, an independent online marketing and enterprise data solutions provider in China, announced that it has entered into subscription agreements with certain investors, who have agreed to purchase an aggregate of 2,107,400 newly issued Class A ordinary shares (equivalent to 4,214,800 American depositary shares) of the Company for a total consideration of US$ 22 million through private placement. The proceeds from the private placement will be used primarily to support continued growth by…

ADA and Branderz Communications Announce Merger

The merger will form the leading integrated firm with data analytics, artificial intelligence, and digital advertising expertise in the Kingdom ADA, the  data and artificial intelligence company that designs and executes integrated digital, analytics, and marketing solutions, and Branderz, a Phnom Penh based multidisciplinary creative agency, announced the merger of the two companies. Branderz will operate under the ADA brand, offering data-driven marketing services as well as second-to-none Business Insights services to…

Avionos Offers Salesforce Development and Marketing Support Through New Avionos Operate Service

Avionos Operate gives clients 24x7 digital support with a team of Salesforce platform experts to accelerate business outcomes Avionos, which designs and implements digital commerce and marketing solutions, recently announced the launch of its new Avionos Operate service, a virtual, digital service offering that provides 24x7x365 support for Salesforce solutions development and integrated marketing operations. Avionos Operate ensures risk remediation, business continuity, stability, and growth for organizations, which is…

Avionos Up-levels Adobe Solution Partner Status to Gold

Just one year after earning Adobe Silver Partner status, Avionos jumps another partner level as a result of technical expertise, Adobe Experience Cloud implementations, and customer success Avionos, which designs and implements digital commerce and marketing solutions, announces that it has climbed another level to Gold in the Adobe Solution Partner Program (SPP) in less than one year. The elevated status is the result of its dedication to growing its team of technical experts - architects, developers, business…

Como and Revel Systems Announce Como Essentials Easy-to-Use Loyalty Solution

New offering allows small and midsize businesses to leverage premier customer engagement tools for retention and increased profits Revel Systems, a leading provider of a cloud-based point of sale (POS) and complete business management platform, and Como, the global leader in customer engagement and marketing solutions,  announced Como Essentials, a new, out-of-the-box engagement and loyalty solution. Tailored for small and midsize businesses (SMBs) interested in customer engagement solutions but deterred by cost and…

Weber Shandwick Appoints Sung Chang as Chief Impact Officer

Former MRM Chief Creative Officer Joins in New Leadership Role Weber Shandwick, one of the world's leading global communications and marketing solutions firms, announced the appointment of Sung Chang as the agency's – and the industry's – first Chief Impact Officer. He joins from MRM, where he was Chief Creative Officer. At Weber Shandwick, Chang will oversee strategy and creative functions across the global network. With more than 20 years of advertising, design and digital experience, Chang has driven creative,…

Alliance Data Included In 2020 Bloomberg Gender-Equality Index For Second Consecutive Year

Alliance Data Systems Corporation, a leading provider of loyalty and marketing solutions derived from transaction-rich data, announced that it is one of 325 companies across 50 industries included in the 2020 Bloomberg Gender-Equality Index (GEI). The GEI expanded in 2020 to represent 42 countries and regions, including firms headquartered in the Czech Republic, New Zealand, Norway, Philippines, Poland, and Russia for the first time. Companies range from a variety of industries, including automotive, banking, consumer…

Weber Shandwick Hires Christiaan Brown to Lead U.S. West Corporate Practice

Highly Regarded West Coast Executive Brings Wealth of Experience as a Trusted Advisor to Top Global Brands Weber Shandwick, one of the world's leading global communications and marketing solutions firms, announced the appointment of Christiaan Brown as executive vice president, corporate for its U.S. West region, which encompasses Los Angeles, San Francisco, Silicon Valley and Seattle. Brown brings to Weber Shandwick more than two decades of experience advising Fortune 500 companies on issues spanning corporate reputation,…

Prediction Series 2019: Interview with Scott Webb, CEO at Avionos

Could you tell us how eCommerce technologies have changed in the last 12-18 months? Over the past 12-18 months, eCommerce technologies have become increasingly streamlined with customer experiences, putting an emphasis on blending both online and in-store experiences. This means that more suppliers are improving communication across touchpoints so each experience is informed by one another, presenting a consistent experience with the brand and 360-degree picture of each customer. While Omnichannel strategies have been…

Neustar Adds Industry Experts to Marketing Solutions Business Unit

Gary Savoy Appointed Vice President of Business Development, Marketing Solutions Neustar, Inc., a global information services company and leader in identity resolution, marketing intelligence, customer identity, and unified measurement for Fortune 500 brands, announced the appointment of Gary Savoy as Vice President of Business Development and Steven Kim as Vice President of Data and Analytic Operations, Marketing Services for the Marketing Solutions business unit. Also Read: 75 Inspiring Martech Leaders Who…

Kerry Sanders Joins Craft In New Role As Global Head Of Business Development

Craft, a division of McCann Worldgroup, announced that Kerry Sanders has joined as Executive VP-Global Head of Business Development. The company is one of the marketing industry's largest global creative content production and adaptation agencies. Most recently Kerry Sanders served as Senior VP-Sales & Marketing at Xerox Corp. in Rochester, NY. Read More: CB Insights Accelerates Global Expansion Through DeepTech ... Sanders has broad international corporate and technology experience that, in addition to Xerox,…

TA Digital Joins SAP® PartnerEdge® to Deliver SAP C/4HANA®

Global digital transformation agency TA Digital announced today it has joined the SAP® PartnerEdge® program as a Silver-level partner. This status level was earned on the heels of TA Digital's completion of all requirements to resell SAP solutions in SAP C/4HANA®. SAP Sell partners can demonstrate and resell SAP solutions to prospects and potential clients. To achieve Sell status, partners must meet specific criteria, including training and certifications in several solutions in the SAP C/4HANA suite. "Joining SAP…

RTB House Appoints Aleksander Baryś as New Chief Financial Officer

Baryś, a Seasoned Executive and Strategic Advisor, Will Steer the Company’s Financial Growth RTB House, a global company that provides state-of-the-art marketing solutions for top brands worldwide, announced, Aleksander Baryś, a seasoned financial and operations executive, has been selected to serve as Chief Financial Officer and as a board member starting this month. In his new role, Baryś will oversee financial operations, manage global investor relations, advise and lead M&A activities and provide strategic…

Next-Gen AI-Powered Omnichannel Orchestration Capability from Resulticks Streamlines Customer Engagement and Conversion

Resulticks Deepens Its Marketing Automation Solution by Enabling Automated, Contextual Generation of Omnichannel User Experiences With the introduction of its new AI-powered orchestration capability, Resulticks, the world's fastest growing real-time conversation marketing solutions provider, has forever changed the game for how brands orchestrate outcomes-focused, omnichannel user experiences. With a few clicks, marketers can initiate the auto-mapping of entire customer experiences based on key occasions, communication…

LinkedIn Announces New Centralized Hub for Actionable Marketing Insights

LinkedIn announced the launch of their LinkedIn Insights and Research page to provide better Marketing Insights to Marketing and Sales teams. This is a new feature within LinkedIn's existing platform - Success Hub for Marketers. Currently, LinkedIn has 645 million members and 30 million businesses from across the globe. Marketing Insights' launch further empower Marketing teams to promote their connection and ideas at a central destination for professional networking. With this launch, LinkedIn has ensured that every…

Publicis Groupe to Acquire Epsilon

Epsilon Is a Unique Technology and Platforms Company with Unparalleled Data Assets Built over Years Publicis Groupe announced it has entered into an agreement with Alliance Data Systems Corporation under which Publicis Groupe will acquire Alliance Data’s Epsilon business for a net purchase price of $3.95 billion after tax step-up (total cash consideration of $4.40bn) and build a strategic partnership with Alliance Data remaining business. This acquisition will accelerate the implementation of Publicis’ strategy to become…