Marketing Solutions

McCann announced that Singleton Beato has been promoted to the brand new role of Global EVP, Chief Diversity, Equity and Inclusion Officer. Beato joined McCann Worldgroup as Chief Diversity & Engagement Officer in 2017. In this role, she was responsible for designing and leading strategic workforce diversity and engagement solutions that drive business performance and innovation across McCann Worldgroup (MW) agencies. Marketing Technology News: Searchspring Rides Ecommerce Wave with Strategic Hire of Head of APAC,…

Superb digital campaign delivers a 1345% return on advertising spend for travel clients. With the challenges that all businesses are facing today, there has not been a more critical time to focus on digital marketing and e-commerce performance. Superb’s ability to adapt marketing strategies sets them apart from other agencies. Matthew Blay, Co-founder and Managing Director of Superb, said: “What makes us Superb is our way of working. Our teams across Europe deliver solutions that are agile and responsive. By being…

Moss, a leading global provider of experiential marketing solutions for events, exhibits, retail and corporate environments, announces that Jason Popp joins the company as President and CEO effective November 2, 2020. Moss partners with customers around the world through its locations in the U.S., Germany, and China A well-known executive in the global events industry, Popp was previously President of International at GES, a leading global face-to-face events, and trade show services company, where he led teams throughout…

New curated experiences for employees and customers can be built to fit any occasion, from virtual conferences to holidays AlphaGraphics, a leading provider of print and marketing solutions, is now offering agBox (Build Outstanding eXperiences), an innovative way for businesses to build and share unique branded experiences for virtually any occasion, from conferences and training to holidays, celebrations, and company milestones. The agBox concept allows companies to curate and deliver fully immersive experiences for…

Partnership enables businesses to build trusted connections, strengthen local reputation and more deeply engage with their communities Uberall, the leading provider of ‘Near Me’ Brand Experience marketing solutions, announced a partnership with Nextdoor, the neighborhood app for trusted connections, to boost local business visibility and engagement with consumers. This will enable businesses linked to the Uberall and Nextdoor platforms to increase their points of contact with nearby customers and enhance their local…

Top industry veteran to lead Televerde's sales and business development efforts Televerde, the first and only fully integrated sales and marketing technology organization with a proven execution model for generating demand and accelerating sales, announced that Christopher Daniels has joined the company as Global Head of Sales. In this role, Daniels will lead client retention initiatives and drive new client acquisitions. Daniels also joins the Televerde Extended Leadership Team and reports to Chief Executive Officer …

Comarch, a global software house delivering customer engagement and marketing solutions, officially announced that it is assisting Ford in delivering and developing FordPass Rewards, the loyalty arm of Ford's all-in-one consumer mobility app, FordPass. After initially launching in the United States in 2016, FordPass is now also live in Canada, China and select markets in Europe. Marketing Technology News: Episerver Hires New CMO Kirsten Allegri Williams Through the FordPass app, users can control their vehicles, locate…

iClick Interactive Asia Group Limited, an independent online marketing and enterprise data solutions provider in China, announced that it has entered into subscription agreements with certain investors, who have agreed to purchase an aggregate of 2,107,400 newly issued Class A ordinary shares (equivalent to 4,214,800 American depositary shares) of the Company for a total consideration of US$ 22 million through private placement. The proceeds from the private placement will be used primarily to support continued growth by…

The merger will form the leading integrated firm with data analytics, artificial intelligence, and digital advertising expertise in the Kingdom ADA, the  data and artificial intelligence company that designs and executes integrated digital, analytics, and marketing solutions, and Branderz, a Phnom Penh based multidisciplinary creative agency, announced the merger of the two companies. Branderz will operate under the ADA brand, offering data-driven marketing services as well as second-to-none Business Insights services to…

Avionos Operate gives clients 24x7 digital support with a team of Salesforce platform experts to accelerate business outcomes Avionos, which designs and implements digital commerce and marketing solutions, recently announced the launch of its new Avionos Operate service, a virtual, digital service offering that provides 24x7x365 support for Salesforce solutions development and integrated marketing operations. Avionos Operate ensures risk remediation, business continuity, stability, and growth for organizations, which is…

Just one year after earning Adobe Silver Partner status, Avionos jumps another partner level as a result of technical expertise, Adobe Experience Cloud implementations, and customer success Avionos, which designs and implements digital commerce and marketing solutions, announces that it has climbed another level to Gold in the Adobe Solution Partner Program (SPP) in less than one year. The elevated status is the result of its dedication to growing its team of technical experts - architects, developers, business…

New offering allows small and midsize businesses to leverage premier customer engagement tools for retention and increased profits Revel Systems, a leading provider of a cloud-based point of sale (POS) and complete business management platform, and Como, the global leader in customer engagement and marketing solutions,  announced Como Essentials, a new, out-of-the-box engagement and loyalty solution. Tailored for small and midsize businesses (SMBs) interested in customer engagement solutions but deterred by cost and…

Former MRM Chief Creative Officer Joins in New Leadership Role Weber Shandwick, one of the world's leading global communications and marketing solutions firms, announced the appointment of Sung Chang as the agency's – and the industry's – first Chief Impact Officer. He joins from MRM, where he was Chief Creative Officer. At Weber Shandwick, Chang will oversee strategy and creative functions across the global network. With more than 20 years of advertising, design and digital experience, Chang has driven creative,…

Alliance Data Systems Corporation, a leading provider of loyalty and marketing solutions derived from transaction-rich data, announced that it is one of 325 companies across 50 industries included in the 2020 Bloomberg Gender-Equality Index (GEI). The GEI expanded in 2020 to represent 42 countries and regions, including firms headquartered in the Czech Republic, New Zealand, Norway, Philippines, Poland, and Russia for the first time. Companies range from a variety of industries, including automotive, banking, consumer…

Highly Regarded West Coast Executive Brings Wealth of Experience as a Trusted Advisor to Top Global Brands Weber Shandwick, one of the world's leading global communications and marketing solutions firms, announced the appointment of Christiaan Brown as executive vice president, corporate for its U.S. West region, which encompasses Los Angeles, San Francisco, Silicon Valley and Seattle. Brown brings to Weber Shandwick more than two decades of experience advising Fortune 500 companies on issues spanning corporate reputation,…

Could you tell us how eCommerce technologies have changed in the last 12-18 months? Over the past 12-18 months, eCommerce technologies have become increasingly streamlined with customer experiences, putting an emphasis on blending both online and in-store experiences. This means that more suppliers are improving communication across touchpoints so each experience is informed by one another, presenting a consistent experience with the brand and 360-degree picture of each customer. While Omnichannel strategies have been…

Gary Savoy Appointed Vice President of Business Development, Marketing Solutions Neustar, Inc., a global information services company and leader in identity resolution, marketing intelligence, customer identity, and unified measurement for Fortune 500 brands, announced the appointment of Gary Savoy as Vice President of Business Development and Steven Kim as Vice President of Data and Analytic Operations, Marketing Services for the Marketing Solutions business unit. Also Read: 75 Inspiring Martech Leaders Who…

Craft, a division of McCann Worldgroup, announced that Kerry Sanders has joined as Executive VP-Global Head of Business Development. The company is one of the marketing industry's largest global creative content production and adaptation agencies. Most recently Kerry Sanders served as Senior VP-Sales & Marketing at Xerox Corp. in Rochester, NY. Read More: CB Insights Accelerates Global Expansion Through DeepTech ... Sanders has broad international corporate and technology experience that, in addition to Xerox,…

Global digital transformation agency TA Digital announced today it has joined the SAP® PartnerEdge® program as a Silver-level partner. This status level was earned on the heels of TA Digital's completion of all requirements to resell SAP solutions in SAP C/4HANA®. SAP Sell partners can demonstrate and resell SAP solutions to prospects and potential clients. To achieve Sell status, partners must meet specific criteria, including training and certifications in several solutions in the SAP C/4HANA suite. "Joining SAP…

Baryś, a Seasoned Executive and Strategic Advisor, Will Steer the Company’s Financial Growth RTB House, a global company that provides state-of-the-art marketing solutions for top brands worldwide, announced, Aleksander Baryś, a seasoned financial and operations executive, has been selected to serve as Chief Financial Officer and as a board member starting this month. In his new role, Baryś will oversee financial operations, manage global investor relations, advise and lead M&A activities and provide strategic…