Browsing Tag

Marketing Solutions

LinkedIn Announces New Centralized Hub for Actionable Marketing Insights

LinkedIn announced the launch of their LinkedIn Insights and Research page to provide better Marketing Insights to Marketing and Sales teams. This is a new feature within LinkedIn's existing platform - Success Hub for Marketers. Currently, LinkedIn has 645 million members and 30 million businesses from across the globe. Marketing Insights' launch further empower Marketing teams to promote their connection and ideas at a central destination for professional networking. With this launch, LinkedIn has ensured that every…

Publicis Groupe to Acquire Epsilon

Epsilon Is a Unique Technology and Platforms Company with Unparalleled Data Assets Built over Years Publicis Groupe announced it has entered into an agreement with Alliance Data Systems Corporation under which Publicis Groupe will acquire Alliance Data’s Epsilon business for a net purchase price of $3.95 billion after tax step-up (total cash consideration of $4.40bn) and build a strategic partnership with Alliance Data remaining business. This acquisition will accelerate the implementation of Publicis’ strategy to become…

New Study Reveals Movio Clients Achieve Revenue Increase in Excess of $220 Million US

Methodology Validated by Harvard Statistics Expert Movio, the global leader in data analytics and marketing solutions for the film industry, has released new research showcasing the effects of targeted marketing to moviegoers using their tools. Results show significant increases in cinema admissions and revenue due to the use of Movio Cinema worldwide. “The application of data analytics in marketing decisions, whether by a studio or by an exhibitor, is now a proven way to grow box office revenue. Our goal is to continue…

InsightSquared Raises $23 Million to Bolster Position as Leading Revenue Intelligence Platform

InsightSquared Continues to Drive Growth of Revenue Intelligence Platform; Funding to Help Drive Growth, Expand to Serve Enterprise Customers, Accelerate Development of Marketing Solutions In one of the biggest funding rounds of the year, leading Revenue Intelligence platform provider, InsightSquared, has announced that it has closed $23 million in Series D funding. The Series D funding was led by Tola Capital. Existing investors Accomplice, Draper Fisher Jurvetson, Two Sigma and NextView also participated in the round. …