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Marketing Stacks

Fix Don’t Stitch: CMOs, Beware of the Data Frankenstein Monster You’re Creating

The internet was promised to be a place of sheer marketing nirvana. And with the advent of digital advertising, brands were given the power of large-scale addressability for the very first time. Finally, advertisers could target individual consumers, with software capable of telling them exactly when and where each customer encountered their ad message. Over time, we built software systems that empowered us to use data to find our ideal customers and measure how well we reached them. But today, most marketing stacks look…