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Marketing Stacks

Top 3 Signs Your Martech Stack Isn’t Working, and What You Should Do About It!

Marketers are incredibly busy people — especially on the B2B side. Marketing is in charge of the customer experience from the first anonymous touch online, through each step of the buyer journey, to closing the sale and beyond via upselling and retention initiatives. As a marketer, you need all the help you can get to manage the customer lifecycle effectively. That’s why it’s so important to make sure your martech stack is working as hard as it can for you. Do you have visibility into all stages of the sales and marketing…

Fix Don’t Stitch: CMOs, Beware of the Data Frankenstein Monster You’re Creating

The internet was promised to be a place of sheer marketing nirvana. And with the advent of digital advertising, brands were given the power of large-scale addressability for the very first time. Finally, advertisers could target individual consumers, with software capable of telling them exactly when and where each customer encountered their ad message. Over time, we built software systems that empowered us to use data to find our ideal customers and measure how well we reached them. But today, most marketing stacks look…