Marketing Technology Highlights of The Week: Featuring UiPath, Optimizely, mParticle, Revature and more!

What upcoming trends and tech will redefine the future of DOOH campaigns? And how will new advances in AI drive future content marketing goals? Catch more from this latest martech weekly highlight:

 

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MarTech Quote-of-the-Week!

Understanding the buyer and impact your product makes, especially if you’re coming from a different vertical is key. I’ve seen CMOs come in and get caught without deeply understanding the buyer and the market. Getting out there to talk to people consistently and going deep into the tech should be priority number one. It’s also a bonus if you are the persona or at least you can relate deeply to who you’re marketing and selling too.

Jason Seeba, Chief Marketing Officer at mParticle

Top MarTech News of The Week: 01st August to 05th August

MarTech QnA with the Expert

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Digital teams should address the technical aspects of their site and server to stay up-to-date with best practices, looking at things such as having a good caching policy in place, load balancers, higher-grade instances that suit their day-to-day customers’ needs, a good use of proxies, etc. These are just a few of the techniques that can be used to improve the responsiveness of a server.

Ali Habibzadeh, Chief Technology Officer, Deepcrawl

MarTech Articles on Email Production, the Bot Revolution, DOOH and more!

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 131: Product Management Tips and Best Practices with Kimen Warner, VP of Product Management at Drift

Episode 130: Digital Marketing and Ad Best Practices with John Piccone, Regional President, U.S, Adform

Episode 129: Regional Sales Development Best Practices with Abdul Javed, VP of Sales for APAC at Clari

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