Marketing Strategies

With the economy on the brink of recession, now's the time for companies to adapt their marketing strategies to focus more on retention and existing customer growth. When businesses are looking to manage spending, a strategy that…
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Influencer Marketing Company Releases Adaptive, Next-Gen Influencer Marketing Platform IZEA Worldwide, Inc., the premier provider of influencer marketing technology, data, and services for the world’s leading brands, today announced it has…
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Meghan Howard Promoted to CRO, Jason Young Transitions to Board, Chicory Hits New Revenue Milestone Chicory, the leading contextual commerce advertising platform, announced that Meghan Howard has been promoted to chief revenue officer…
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Digital advertising has come a long way since AT&T purchased the first online banner ad in 1994. Pay-per-click (PPC) ads have since emerged to become firm favourites of brand marketers and mobile advertising exploded courtesy of the…
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Rincon to focus on scaling GridGain’s global marketing operations and revenue GridGain Systems, provider of enterprise-grade in-memory computing solutions, announced that Katherine Barnhisel Rincon has been named Chief Marketing Officer.…
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Customers for first-party data product include regional, state, and local tourism boards and their advertising agencies  Journera, recognized as one of the World's 10 Most Innovative Travel Companies by Fast Company and a Technology…
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In a B2B marketing mix, companies promote or market their products to other companies. For example, companies need raw materials to produce goods for consumers. So one business provides it to another. B2B marketing differs from B2C in…
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Audiense announced the acquisition of SOPRISM, the digital consumer insight tool which supports leading agencies and brands in developing their audience understanding. As part of the acquisition, Audiense will merge the SOPRISM team and…
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As brands build their marketing strategies for the upcoming year, Emplifi reveals which social media trends will drive the biggest outcomes. Emplifi, the leading unified customer experience (CX) platform, announced its top social media…
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Research shows that brand messaging and upper funnel marketing directly drive 30% of paid search Analytic Partners, the leader in commercial mix analytics, has released its latest ROI Genome Insight Report, "The Marketer's Guide to Survive…
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Nearly half of respondents (49%) view creative as "very important" to their customer experience strategies in Q4. 39% of brands have measurement and budget plans that span a broader period rather than focusing on narrow…
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This integrated solution enables brands to optimize 1,000+ organic search metrics with greater efficiency Botify, a leading enterprise software company for organic search, announced a partnership with Semrush, a leading online…
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Cyware, the industry’s leading provider of the technology platform to build low-code SOAR and threat intel automation powered Cyber Fusion Centers for enterprises and MSSPs/MDRs, and threat intelligence sharing solutions for ISACs and…
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TV insights platform, 7M Discovery, provides brands with unique, data-driven insight on when they and their industry are discussed on television to enable tactical planning for marketing strategies. Launched today by contextual data…
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Jim Yu, CEO at BrightEdge talks about some of the industry’s dominating Influencer marketing and martech/SEO trends: __________ Welcome to this MarTech Series chat, Jim, tell us about your B2B tech journey so far and more about the…
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Nick Ford, CMO at Mendix highlights more on what it takes for modern-day CMOs to build bespoke marketing journeys: __________ Welcome to this MarTech Series chat, Nick, we’d love to hear more about your B2B journey and key learnings,…
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Littledata, a leader in first-party tracking for direct-to-consumer brands, has released a new white paper focused on how the ecommerce sector is adapting to the changing data landscape. Marketing Technology News: Dynamicweb Announced…
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How can B2B marketers and advertisers provide a more fruitful contextual online experience? Jorge Poyatos, Co-founder at Seedtag has a few views to share: ___________ Welcome to this MarTech Series chat, Jorge, tell us about yourself…
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Many people start a business, but not all of them become successful. Why so? There are a few things that keep a few ahead of the game. One such element is their marketing strategy. While it is true that start-ups and small businesses do…
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Etai Beck, CEO at Folloze chats about a few proven practices that can enable better B2B buying experiences: ________ Welcome to this MarTech Series chat, Etai, tell us about yourself and more about Folloze…as a co-founder, how has the…
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