Marketing Strategies

SAS, the global leader in analytics, announced today the appointment of Jenn Chase to the role of Executive Vice President and Chief Marketing Officer. "Jenn has elevated the role of the marketing function by working closely with her colleagues in Sales, Research and Development, and other areas to focus on the needs of our customers," said SAS CEO Jim Goodnight. "She is a leader who makes bold, smart choices that pay off immediately. Marketing is a big part of our growth engine, and Jenn recognizes the link…

In the post-Covid era, organizations are recalibrating their marketing strategies to make better use of data and analytics to stay ahead of the competition. Increasingly, it is the Chief Marketing Officer (CMO) who has to take the lead to drive digital adoption and become the organization’s digital evangelist. Data is everywhere and the CMO is increasingly expected to use multiple sources of data analysis and marketing intelligence for growth and revenue. Customer buyer journeys changed significantly during the pandemic:…

Ceros, a content creation platform that's setting new standards in interactive design, announced key new hires to its executive team to help accelerate growth and expand industry partnerships. Jamie Gier joins as the new chief marketing officer to lead brand strategy and awareness, customer experience, and commercial marketing. Tom Hewitt, vice president, business development and partnerships, will spearhead innovative initiatives to grow product and marketing strategies and expand Ceros' already impressive…

Quotient , the leading digital media and promotions technology company, announced that Matthew Krepsik has joined the company as Chief Analytics Officer. In his new role, a first for Quotient, Krepsik will lead the company’s data, analytics and measurement practice, which enables Quotient’s advertiser and retailer partners to deliver high performing, data-driven marketing strategies fueled by powerful insights into consumer purchase behavior. Marketing Technology News: AdPlayer.Pro Video Ad Tech Company Reveals Ad…

Customized Engagements Help Businesses Grow via the ZoomInfo Platform ZoomInfo, a global leader in go-to-market intelligence solutions, today announced a new ZoomInfo Partner Program to help companies supercharge their go-to-market motions. The program lets partners build custom engagements with the ZoomInfo platform to help them generate new revenue and grow their businesses. The ZoomInfo Partner Program can be tailored to meet the needs of partners’ different business models, creating flexibility as…

SpinifexIT, a leading solutions provider for SAP Payroll and SAP SuccessFactors, announced the appointment of AJ Whalen as Director of Marketing and Partner Engagement. In this role, Mr. Whalen will be responsible for leading and scaling SpinifexIT’s partner and customer engagement efforts as well as managing its global marketing strategies. AJ Whalen has spent nearly 25 years working with SAP HCM and SAP SuccessFactors customers and partners as a consultant, practitioner, researcher, and marketer. He comes…

Momentum, the growth consultancy and pioneers in account-based marketing, has further bolstered its senior team with the addition of a new member to its North American leadership team. Tamsen Galloway, who brings more than 20 years of experience in B2B strategy, marketing and tech, joins the organization as General Manager and US consulting lead. She joins Chris Hooper, VP of Growth and Partnerships, and Diane Borska, SVP of Competitive Intelligence, on the US leadership team at the growth marketing specialists…

Co-authors, Laszlo Puczko, CEO and Co-Founder of Health Tourism Worldwide, and Irving Stackpole, President of Stackpole & Associates, announce the publication of their “Marketing Handbook for Health Tourism”. Designed to guide wellness, health, and medical travel organizations through a review, renewal, and updating of their marketing efforts, this practical handbook is filled with a balance of marketing theory, cases studies, examples, and exercises. It includes all the marketing essentials – your audience,…

CleverTap, a leading AI-powered customer lifecycle and user retention platform, announced it will outline the mobile and omnichannel marketing strategies that will define 2021 during the DX3 Canada Conference, the largest retail, marketing, and technology event in the country. CleverTap is hosting both a workshop, The Road to App Supergrowth in 2021 on March 2, and a panel discussion, Omnichannel - Beyond the Buzzword on March 4. In today's digital age, marketers need to find new and exciting avenues to reach their…

One year ends and another begins... Last year was the year that no one could have expected and 2021 is already shaping up to be equally unpredictable. Although American businesses of all sizes have experienced challenges caused by the pandemic, startups and SMEs have been the most severely affected. Research from the U.S. Chamber of Commerce Small Business Index reveals that 50% of small businesses are concerned that they’ll have to permanently close in the next year if the economic climate doesn’t drastically change.…

Muse Marketing + Creative (Muse), a premier, full-service agency specializing in delivering innovative and performance-based marketing and brand solutions, announced the launch of MMC Advisor Solutions (MMC). Since 2010, the firm has supported many of the nation's leading firms with comprehensive marketing and branding solutions. The new Advisor Solutions division was established to enhance the services to their growing client base and focus on supporting the needs of the nation's top echelon of financial planning and wealth…

We are thrilled to announce that Orca Pacific, the leading full-service Amazon agency and consultancy, intends to merge with MightyHive. The deal builds on S4Capital’s existing Amazon relationship, equipping teams with an end-to-end eCommerce offering, bridging the gap between media, creative, and measurement to deliver additional expertise and services capabilities across the group. With COVID-19 accelerating digital transformation trends and eCommerce sales expected to grow 18% in 2020 (eMarketer), Amazon will play an…

With more than 20 years' experience as a marketing and brand leader across the Middle East, South Africa and UK, Aimee joins the Mashreq leadership team to strengthen brand and corporate reputation to drive business growth Mashreq, one of the leading financial institutions in the UAE, has appointed Aimee Peters as its new Group Head of Marketing & Corporate Communications. Aimee has over 20 years of experience in Marketing, Communications and PR, across the Middle East, South Africa and the UK. Prior to joining…

Tech veteran Jesse Purewal will define and shape the experience management vision and strategy with organizations across these industries to drive business impact by leveraging the XM Platform Qualtrics, the leader in customer experience and creator of the experience management (XM) category, today announced the appointment of tech industry expert Jesse Purewal, the new Chief Industry Advisor for the Technology, Media, and Telecommunications Industries team. Jesse is responsible for shaping the XM vision with…

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Genesys (Customer Service), Brainito (Marketing Automation), GroundTruth (Location Data), Oracle (Email Marketing), CampTek (Chatbot). Genesys Survey Finds Nearly 50% of Consumers Feel Companies Lack Empathy When Delivering Customer Service It’s a more efficient but somewhat impersonal world when it comes to customer service, according to a new survey sponsored by Genesys®, the global…

The newly launched marketing firm seeks to solve business owners’ biggest marketing headaches by arming them with proven, easy-to-employ DIY marketing strategies Brainito, an exciting collective of entrepreneurs who deliver winning marketing solutions to businesses across the globe, recently opened its virtual doors for business. The solution-driven firm’s mission is to arm businesses with the tools needed to help them see prolific marketing results by solving customers’ biggest problems. Brainito’s suite of services and…

Workshops focus on pivoting marketing strategies and messaging for COVID-19; marketing leadership in a time of crisis Revenue Marketing consultancy Demand Spring knows first-hand the challenges that marketers are facing during the current global pandemic – whether it be trying to understand the changes required in their marketing strategies and messaging, or trying to manage remote teams during an unprecedented crisis. To support marketers and the ongoing challenges they are facing, Demand Spring has launched a series of…

Higher-ed marketing leader to champion Ellucian’s digital transformation solutions Ellucian, the world’s leading provider of software and services built to power higher education, today announced that it has appointed Sharon Loeb as its chief marketing officer (CMO). Loeb is a seasoned marketer, strategist and business leader, with an extensive background in education technology. “Under Sharon’s leadership, Ellucian marketing will engage more deeply with customers, empowering innovation at this time of rapid change and…

Proprietary Solution Draws Rich Consumer Behavior Data on Media Consumption and Interests Valassis, the leader in marketing technology and consumer engagement, released impactful insights from its proprietary Valassis Consumer Graph, aimed at arming marketers with findings that can help them be there for consumers in relevant and timely ways during the COVID-19 global health crisis. As a result of increased work from home and social distancing, many consumers are engaging with more content online and shifting their…

For the first weeks of COVID-19, it felt like the end of the world was indeed finally here. The stock market was falling, companies were laying people off, people were forced to work from home, grocery shelves emptied, and, almost every country in the world had infections and deaths soaring - there seemed to be no end in sight. Many of us who have been through other crises before could not help make comparisons of past crises -- the dot-com bust of 2000, 9/11 in 2001, the financial crisis of 2008. However, even the most…