Marketing Strategies

Klaviyo, a leading customer data and marketing automation platform, today released "SMS for Marketers," a new study that delves into how consumers' relationships with their phones have changed during the pandemic, including the increased…
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Wells Fargo, GroupM, and Native Tongue Communications join council striving to redefine how marketers see multicultural consumers ThinkNow, a leading research technology company, is proud to announce the launch of its Cross-Cultural…
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Simpson brings his 20 years as a marketing executive in the convenience and consumer packaged goods industries to the Impact 21 team. Throughout his diverse career, Simpson has led his teams to greater sales, profitability, and growth.…
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Provides Independent Hoteliers Inviting, Informative, and Intuitive Websites to Attract Guests and Increase Revenues by up to 20% with Direct Bookings Cloudbeds, the fastest growing hospitality management platform, announced the launch of…
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Media Executive with More Than 25 Years of Local Broadcast Experience Will Oversee KSVI-TV, yourbigsky.com, and Mission Broadcasting Inc.’s KHMT-TV Nexstar Media Inc., a wholly owned subsidiary of Nexstar Media Group, Inc. (Nasdaq: NXST),…
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Being an affiliate marketer is very cost-effective. You don’t have to put much money in an affiliate program in order to gain a lot.“ — Russell Brunson, Co-Founder of ClickFunnels Affiliate Marketing – You are not hearing about this for…
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MARsum, the global marketing, advertising, and retail conference has named David Hall one of the “Top 100 Marketing & Advertising Influencers” for 2021. In the same week, Forbes invited Hall to join their prestigious “Agency…
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Global business and technology advisory firm Celerity announced the hiring of Kathy Hebert as their new Vice President of Marketing. A seasoned leader with more than 20 years of marketing experience, Kathy will develop and oversee…
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SAS, the global leader in analytics, announced today the appointment of Jenn Chase to the role of Executive Vice President and Chief Marketing Officer. "Jenn has elevated the role of the marketing function by working…
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In the post-Covid era, organizations are recalibrating their marketing strategies to make better use of data and analytics to stay ahead of the competition. Increasingly, it is the Chief Marketing Officer (CMO) who has to take the lead to…
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Ceros, a content creation platform that's setting new standards in interactive design, announced key new hires to its executive team to help accelerate growth and expand industry partnerships. Jamie Gier joins as the new chief…
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Quotient , the leading digital media and promotions technology company, announced that Matthew Krepsik has joined the company as Chief Analytics Officer. In his new role, a first for Quotient, Krepsik will lead the company’s data,…
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Customized Engagements Help Businesses Grow via the ZoomInfo Platform ZoomInfo, a global leader in go-to-market intelligence solutions, today announced a new ZoomInfo Partner Program to help companies supercharge their…
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SpinifexIT, a leading solutions provider for SAP Payroll and SAP SuccessFactors, announced the appointment of AJ Whalen as Director of Marketing and Partner Engagement. In this role, Mr. Whalen will be responsible for leading…
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Momentum, the growth consultancy and pioneers in account-based marketing, has further bolstered its senior team with the addition of a new member to its North American leadership team. Tamsen Galloway, who brings more than 20 years…
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Co-authors, Laszlo Puczko, CEO and Co-Founder of Health Tourism Worldwide, and Irving Stackpole, President of Stackpole & Associates, announce the publication of their “Marketing Handbook for Health Tourism”. Designed to guide…
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CleverTap, a leading AI-powered customer lifecycle and user retention platform, announced it will outline the mobile and omnichannel marketing strategies that will define 2021 during the DX3 Canada Conference, the largest retail, marketing,…
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One year ends and another begins... Last year was the year that no one could have expected and 2021 is already shaping up to be equally unpredictable. Although American businesses of all sizes have experienced challenges caused by the…
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Muse Marketing + Creative (Muse), a premier, full-service agency specializing in delivering innovative and performance-based marketing and brand solutions, announced the launch of MMC Advisor Solutions (MMC). Since 2010, the firm has…
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We are thrilled to announce that Orca Pacific, the leading full-service Amazon agency and consultancy, intends to merge with MightyHive. The deal builds on S4Capital’s existing Amazon relationship, equipping teams with an end-to-end…
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