marketing strategy

Creating an effective marketing strategy takes time, effort, and planning. Tailoring the marketing strategy to the business or product requires multiple different components and is specific to each case. Below are three Google analytic tips that can help improve your marketing strategy. Utilize the information available Using Google Analytics can be extremely beneficial for improving a marketing strategy, especially because offered within are statistics for the major areas a company should keep their attention focused on.…

The Guardian Newspaper in the UK recently found that by 2020, the quality of a brand’s customer experience will top price and product as a key differentiator. This is not surprising, considering the biggest brands today (think Amazon, Facebook, and even Google) revolutionized the user experience, making the internet more than just a mainstream medium and into an individualized platform thanks to Personalization and Localization. This has made the demand for relevant content even stronger, more so, than the millennial…

When the relationships between brands and partners are strong, partner marketing can be one of the most powerful and efficient business channels. Unfortunately, these relationships are often neglected, misunderstood, or poorly managed. When brands fail to invest the needed attention in their partnerships, no one wins. Is your brand guilty of partner neglect? Let's take a look at a few key areas where more attention could produce better and more profitable relationships for your brand. 1. Have you set and communicated your…

The first digital short text was over 25 years ago. Neil Papworth who was a Developer sent a message as “Merry Christmas” to the Vodafone director Richard Jarvis. This simple message is believed in giving rise to mobile communication technologies that we see now. SMS is present for more than a couple of decades now and it seems to stay even when the most advanced social media platforms and internet messaging applications like Facebook Messenger and WhatsApp etc. are there to compete. As per the latest research, almost 95% of…

Many teams aren’t aware when and when not to use stock photography for marketing purposes. Here are 4 easy tips marketers should consider when implementing stock photos in their strategy. 1. Do your research Use the right imagery for your audience. One of the advantages of stock photography is that it can be sold for a long time to a wide audience. But that’s also its biggest disadvantage. When choosing imagery, pay attention to clothes, demographics, props, locations and everything in between. If you’re selling in…

The deadline to submit deals has long since passed, Amazon's purchase orders have been placed, and vendors and sellers have packed their inventory, ready to be loaded on trucks if not already in transit to Amazon's fulfillment centers. And now it's official: Amazon announced that Prime Day 2019 will begin at midnight on July 15th and run to the end of July 16th – full 48 hours. In anticipation of another record-breaking Sales event, Amazon advertisers are gearing up to get the most out of Prime Day. In the past, many…

By next year, Generation Z will account for 40% of all customers, according to a Fast Company report. Although their current buying power is just $44 billion, if you also add the influence they have on their parents’ spending, it increases to a whopping $600 billion. This makes them one of the most powerful consumer forces on the market today. So, how do you adapt your marketing strategy to a young audience made up of digital natives who are notorious for having a short attention span? The secret lies in understanding…

Nowadays, Digital Marketing is vital for business, as consumers usually search the Internet for information about companies before acquiring the desired product or service. It is necessary to be constantly updated on the keys and tools of Digital Marketing so that the company looks attractive and has a good presence on the web. The way and means by which the company and the audience communicate have changed, so you have to adapt to the environment quickly. New technologies make this process easier for us, adding value to…

Branding on audio assistants is in its infancy, but brands should prepare for a new audio-focused world Voice assistants and smart speakers have become the latest consumer-electronic devices to transform the marketing industry. The number of speakers and assistants in the U.S. is now more than 180 million, and voice-driven informational searches and interactions have become interwoven in many consumers daily lives. With the rise of VUI, marketers are faced with vital questions. Does our branding transcend into audio? If…

All stories are local. And as it turns out, all advertising campaigns should be too. An insightful piece by Katz Media’s Stacey Shulman, 'Let Localism Put You into Context', argues we are technologically connected to services more than ever, but the “digital-ness” of our existence has left us indeed, connected, but yearning for more authentic interaction that centers around our real community and a true human experience. Shulman adeptly adds that as any brand forms a marketing strategy, they should understand that their…

Marketing Strategies keep evolving with time. Marketers today are well aware that it’s easier and cheaper to retain existing customers than to acquire new ones, and yet research has found that most companies are still more focused on new Customer Acquisition instead of Customer Retention. However, as concerns about a possibly slowing economy continue to gain steam—with many economists predicting a recession within 12 to 18 months—this emphasis on new customers (and the cost of acquiring them) versus existing ones will be…

Highly Requested Software Enhancement Promises to Improve Collaboration Between In-House Creative Agencies and Marketing Departments inMotionNow, a leading provider of workflow management solutions for marketing and creative teams announced, it has added Campaign Management to its all-new creative workflow management platform called inMotion ignite.  Campaign Management provides a way to organize and manage the many individual creative projects that often comprise strategic marketing initiatives. The new feature has been…

It’s almost easy to promote a new lipstick, shoe or phone via influencers, it’s simple product placement right? As long as you’ve properly screened your influencers, understand their content and have previous data insights, then you can even predict the results that they will drive. But  what about brands whose product are not as exciting, they’re a necessity and don’t get people interested very easily. You can’t just have an influencer posed next to a bottle of your latest toothpaste or pen and expect the sales to start…

Today’s CMO is in no position to be conventional. Enterprises work with CMO’s to solve complex problems that modern enterprises face. The challenges that occur in real-time need to be solved quickly and efficiently. A CMO today, needs to look at various aspects that branch out of the core of marketing. As online marketing becomes extremely critical in the digital age, a CMO’s responsibilities are only growing. What makes a good CMO is the ability to understand how business elements are interconnected. Changes made to an…

As the business landscape becomes more digital than ever before, websites have become the focal point of any successful marketing strategy for building brand awareness and driving growth. Plugins and various third-party applications are also used to amplify marketing efforts, but they can serve as potential entry points for cybercriminals. This requires that marketers become more technically savvy about their marketing tools in order to be a more proactive part of their company’s cyber defenses. Also Read: Here’s How…

Adobe Positioned Highest Overall in the Magic Quadrant Based on Its Completeness of Vision Adobe is now a leader in 2018 Gartner Magic Quadrant for Multichannel Marketing Hubs. The leading marketing cloud company announced that it has been named a Leader by Gartner, placed furthest to the right in “completeness of vision.” The report evaluated 21 vendors, and Adobe was positioned in the Leaders quadrant. Recommended Read: Decoding the B2B Purchasing Puzzle in 2018 Evaluation criteria for “completeness of vision”…

In a chat with MarTech Series, Nuxeo's Uri Kogan Predicts that AI Is Going to Be Critical in Creating the Millions of Variants That a Global Content Strategy Demands In 2018,  what would failure sound like? Running a marketing strategy in 2018 without the mention of video campaigns!  Video now plays a central role in marketing outreach and campaign efforts across customer journeys. According to Hubspot, 54% of online customers prefer to see videos from their chosen brands in comparison to emails and social media-based…