Browsing Tag

Marketing Teams

Cheryl Sullivan Joins Symphony RetailAI as Company’s First Chief Product Officer

Symphony RetailAI, a leading global provider of integrated AI-powered marketing, merchandising and supply chain solutions for FMCG retailers and manufacturers, announced that it has named Cheryl Sullivan to the newly created position of Chief Product Officer. Under Sullivan’s leadership, the company will combine its product management and marketing teams, as she works to develop an integrated product and marketing strategy across the organization. Marketing Technology News: OneTrust is “Leading the Market Outright” and…

A Few Email Cadence Best Practices

Identifying loopholes and finding the best-fit email cadence for your audience, based on their content consumption behavior can give you better email marketing ROI. Besides ensuring that the content, the content flow and type of content, the overall design and engagement fits well, marketers have to focus on the most appropriate email send times and email frequency when nurturing leads or subscribers. Email still works as a key marketing and business communication channel for marketers and brands who want to convert or…

Cut Through the Red Tape Surrounding Your Content Strategy

This past month marked the one-year anniversary of the pandemic that caused an unimaginable amount of disruption in the marketing industry. Priorities shifted among consumers, events were canceled, and screen fatigue set in. It has been an experience, to say the least. Companies have had to communicate at higher volumes and with more variety, which has left marketing teams struggling to keep up. A recent Harvard Business Review survey highlighted that only 20% of marketing managers were satisfied with the effectiveness of…

Billy Gene is Marketing Launches 4-Month Certification Program to Learn Advertising

Billy Gene, CEO of Billy Gene Is Marketing, has launched a new certification program for advertisers. The four-month intensive program is for people who want to start a career in advertising, or marketing teams who want to advertise their own business in-house. Class is in session starting May 4 to August of 2021. The Certified Advertising Geneius Program will be taught in weekly lessons, but this isn't a standard classroom. This is a "million dollar experience". Each class is broadcasted live from their…

The Biggest Senders Have Their Eyes On A Modern Data Warehouse

For many enterprise marketing teams, the modern data warehouse (MDW) has become an indispensable part of their martech stack. It brings their data together in one place, allowing them to use it directly for building personalized messaging campaigns. If it wasn’t already clear that the MDW is making a massive impact on the marketplace, Snowflake’s IPO last year drove the point home better than anything else probably could. Not everyone’s on board yet, though. It does take an upfront investment, and requires an executive…

SmartBug Media® Ranked 15th On Comparably’s List Of Best Marketing Teams

Leading Intelligent Inbound® Marketing Agency Also Recognized on Best Company Outlook for 2021 List SmartBug Media® — a leading Intelligent Inbound® marketing agency — has earned a top spot on Comparably's "Best Marketing Teams'' list and a spot on its "Best Company Outlook" list for 2021 in the small to mid-size companies category. Notably, SmartBug® ranked No. 15 on the "Best Marketing Teams'' list, joining some of the world's largest companies and most recognizable names such as Peloton, Adobe, HubSpot, Microsoft,…

Craze Charges Forward With New Strategy, Business Model, and Executive Team

Craze has always been about equipping small businesses and startups with the marketing teams they need to grow. But to help its clients adapt and accelerate in this ever-changing climate, it was time to push the company in a new direction. Marketing Technology News: MarTech Interview with Robert Glazer, CEO at Acceleration Partners What's changed? Craze's core services have evolved to meet four key changes that it - and most other businesses - has seen over the past 12 months: Finding great marketers is a…

IntelligenceBank Launches A NEW Salesforce Connector

Giving sales teams instant access to the latest approved marketing content IntelligenceBank, the leading marketing operations platform, announced the launch of the IntelligenceBank Salesforce Connector Lightning Component which enables sales and marketing teams to work more efficiently together. Marketing Technology News: Imprivata and Emerging Global Technologies bring Digital Identity Technology to Healthcare Providers… Based on IntelligenceBank's robust API, the Salesforce Connector…

TicketSocket Unveils New Facebook Events Integration

TicketSocket, a premier white-label ticketing registration and event management platform is announcing the launch of automatic event creation on Facebook, powered by TicketSocket. Rollout begins immediately, and TicketSocket users can start generating automated events with the 2.9.2.5 version of TicketSocket to increase the visibility of their events on Facebook. Auto-event generation allows any TicketSocket user with a Facebook Page to enable the platform to create Facebook events without manual intervention. Instead…

Where Do Marketing Teams Fail with Customer Experience Efforts?

A majority of Marketing leaders agree that the delivery of contextual customer experience remains the top priority for them. However, even after delivering customer experience, Marketing campaigns fail to truly appreciate customer acquisition, loyalty, and retention. In a highly-competitive subscription-based economy, we can see customer experience becoming the new-age currency of every B2C and B2B relationship. A moderate increase in Customer Experience generates an average revenue increase of $823 million over three years…