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marketing technology platform

PX Launches First Objective Quality Score for Lead Buyers to Assess and Optimize Sources

Leading Marketplace for Customer Acquisition Delivers New Machine-Learning-Based Tool for Buyers and Sellers PX, the leading marketing technology platform to automate and manage customer acquisition, announced the launch of Source Quality Scoring, an advanced engine that provides the first objective quality score on sources for lead buyers to assess and optimize where to find new customers. The feature is now available to all marketers buying leads through PX. Source Quality Scoring is an expansion of PX’s lead scoring…

PX Sales Data Integration Tool Completes End-to-End Analytics for Customer Acquisition Marketers

Internal Sales Data Analysis Offers Complete Visibility into the Funnel to Enhance Campaign Optimization PX the leading marketing technology platform to automate and manage customer acquisition, announced that customers now have the ability to integrate their internal sales data into the PX platform to provide marketers with a complete 360o view of their customer acquisition campaigns and sales funnel. “Successful customer acquisition programs are heavily dependent on two things – transparency into where leads are coming…

PX Open Marketplace Surpasses 500 Publishers in its Exchange

Leading Technology Provider for Customer Acquisition Marketers Continues Expansion of Fully Transparent and Open Marketplace PX, the leading marketing technology platform to automate and manage customer acquisition, announced that its open publisher exchange has reached a milestone with over 500 sources now actively offering leads and calls to buyers. Additionally, new data from the 2019 PX-Leadscon State of the Industry Survey found that lead buyers who manage more than 10 sources double their likelihood to hit their ROI…

Heartbeat Acquires Influencer Commerce Company, Iconery

Heartbeat, a marketing technology platform that connects brands with Millennial and Gen Z audiences has acquired Influencer Commerce company Iconery. Together, Heartbeat and Iconery will leverage their shared expertise in brand-building, influencer marketing, and e-commerce to amplify both brands' presence moving forward. Heartbeat's mission is to harness the voices of real people sharing about brands they love. Through their platform and mobile app, Heartbeat provides brands with access to over 200,000 consumers to…

Tech Essence Appoints Mary Keane-Dawson as Chairperson of the Board

Mary Keane-Dawson Is One of the Most Well-Known Figures in the UK Digital Media Scene and an Experienced Business Leader Tech Essence, the marketing platform revolutionizing partner marketing, announced the appointment of Mary Keane-Dawson, Co-Founder and CEO, TRUTH, as Chairperson of the board. Keane-Dawson has been an advisor to the company since its launch in 2013. The appointment reflects the growth of Tech Essence and its position as a serious contender to established players such as Performance Horizon, Cake and…