Mary Keane-Dawson Is One of the Most Well-Known Figures in the UK Digital Media Scene and an Experienced Business Leader
Tech Essence, the marketing platform revolutionizing partner marketing, announced the appointment of Mary Keane-Dawson, Co-Founder and CEO, TRUTH, as Chairperson of the board. Keane-Dawson has been an advisor to the company since its launch in 2013. The appointment reflects the growth of Tech Essence and its position as a serious contender to established players such as Performance Horizon, Cake and LolaGrove.
Tech Essence is a SaaS-based marketing technology platform that enables marketing professionals to make informed decisions about measuring and optimizing multi-channel marketing campaigns. The company’s flagship product, Marketing Town, is the next generation of campaign management, tracking and analytics technology, allowing marketing professionals track and monitor traffic, and measure the effectiveness of marketing campaigns in real-time. Within the platform, advertisers and publishers can track conversions, and, more importantly, determine performance levels and return on investment (ROI) from each affiliate activity, based on post-conversion metrics. In this new area of data regulations, the greater the transparency, visibility and trust, the more opportunities for marketing and sales.
Keane-Dawson says “Tech Essence has been designed to meet the needs of modern-day marketers; the team has done an amazing job winning a host of awards that recognize not only the capability of the technology but the outstanding leadership of Ken Leren, CEO and Co-Founder. I’m delighted to have joined the company at this exciting stage and have no doubts that the company will continue to go from strength to strength and take a market-leading position in the next 2 years.”
Keane-Dawson is one of the most well-known figures in the UK digital media scene and an experienced business leader. Having held senior roles with a diverse range of media companies including Redwood Publishing, SPAFAX (part of WPP), Steak (part of Dentsu), Reform, Collective London and Trade Doubler’s incubator The Zoo Project, and more recently as MD of Neo@Ogilvy. She is also a Global Ambassador for BIMA and Tech London Advocates.
In 2017, £1.5 billion was spent on performance marketing in the UK alone, according to the IAB and PwC’s Online Performance Marketing study. Ken Leren, CEO and Founder, Tech Essence says “With GDPR looming we anticipate a sharp increase as companies are forced to shift budgets away from third-party data-driven advertising and will invest in more robust, people-based marketing channels, like partner marketing. As the digital marketing industry evolves we will continue to add functionality to the platform that enables marketers to run the most efficient, effective performance marketing campaigns.”
Keane-Dawson will advise strategically, working with Leren and Ricki Jones, Chief Commercial Officer, Tech Essence to ensure that the company continues to grow and expands into Europe.