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Mary Keane-Dawson

Tech Essence Appoints Mary Keane-Dawson as Chairperson of the Board

Mary Keane-Dawson Is One of the Most Well-Known Figures in the UK Digital Media Scene and an Experienced Business Leader Tech Essence, the marketing platform revolutionizing partner marketing, announced the appointment of Mary Keane-Dawson, Co-Founder and CEO, TRUTH, as Chairperson of the board. Keane-Dawson has been an advisor to the company since its launch in 2013. The appointment reflects the growth of Tech Essence and its position as a serious contender to established players such as Performance Horizon, Cake and…

TMG’S TRUTH Media Agency Publishes Report on Programmatic Advertising

77% of The Respondents Agree That A Cleaner Supply Chain Will Release Time And Money For Better Advertising And Innovation TRUTH, the first global blockchain-enabled media agency, announced the findings of research conducted in collaboration with London Research. The research is based on interviews with senior marketers at well-known brands and a global survey of more than 100 senior executives with responsibility for ad buying — and highlights the crisis in confidence that is undermining the programmatic advertising…