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Marketing Technology Trends

Prediction Series: Interview with James Barlow, Country Manager UK & Ireland at Akeneo

Tell us about the most astonishing development you predict for B2B marketplaces? The rise of blockchain-based B2B marketplaces for trustworthy relationships. In 2020, we’ll see a continued rise in specialized B2B marketplaces to meet the needs of highly specialized buyers and sellers in vertical markets. Complex B2B services usually require workflow and collaboration tools to drive significant efficiencies for buyers and suppliers, as well as build trust between buyers and sellers. A great example is how Honeywell has…

How to Achieve Profitability with Digital Marketing?

Focusing on Digital Marketing Can Help You in Increasing Profits like None Other Because of It 100% Measurable and Accountable Are you done with earning money through your 9-5 tiresome job? Pretty much, I guess! Fortunately, we have severe digital transformations happening around. I call the millennial population as 'technology natives' while many older generations are technology immigrants who are fortunate enough to see the world brimming with endless possibilities. Earning a significant amount of money through…

Hello Valentine! The Marketer is Watching You

This Valentine’s Day, whether you are planning a special dinner date or going out on the long-weekend vacation, it’s going to turn out really sweet and romantic. How do we know that? Well, hat's off to the analytics providers in the Marketing Technology RADAR. Well, the marketer’s told us, and we ought to believe them when they show us the numbers and analytics driving their Valentine’s Day Marketing campaigns designed specifically for such events and ‘festivities’. No matter who is hopping for Valentine’s, the top…