Browsing Tag

Marketo

MarTech Interview with Randy Frisch, CMO at Uberflip

"Content should be used to engage your audience at every stage of the customer journey. " As a CMO of a content experience company, what unique challenges do you meet and overcome in driving Marketing and Sales campaigns daily? One of the biggest challenges we come up daily is the status quo. It can be difficult for marketers to rethink the way they approach content—especially when they’ve been doing things the same way for so long. We challenge marketers to shift their focus from creating net new content, to leveraging…

Dreamforce Interview with Jon Miller, CEO and Co-Founder at Engagio

" Companies today need to focus on coordinated customer experience – where Sales and Marketing work as a team at every stage of the account journey." What comes to mind when you think of Dreamforce? Dreamforce can be overwhelming. It’s a very large and noisy event, where you can reach a thousand people with your message and still hit less than 1% of the whole show. So, it’s really important to figure out an effective strategy to reach as many of the RIGHT people as possible (that’s what ABM is all about!). Which sections…

Vidyard Extends Partnership with Adobe to Bring Industry-Leading Video Hosting and Analytics to Marketo Engage Customers

Expanded partnership helps Marketo Engage customers personalize their marketing experiences and drive greater audience engagement through the power of video content and video analytics Vidyard, a leading video platform for business, today announced an expanded partnership with Adobe to bring the power of video content and video engagement analytics to B2B marketing teams around the world. Marketo Engage, part of Adobe Marketing Cloud in Adobe Experience Cloud, is a complete solution for B2B marketers responsible for…

MarTech Interview with Terri Herrmann, VP of Marketing at Modern Hire

"Our MarTech stack continues to evolve as we look to become more targeted and personalized in our touchpoints with potential customers." Could you tell us about your journey into HR Technology? As a marketer, I’ve always been drawn to purpose-driven, mission-based organizations. With each leadership role I have taken on, I have always felt a connection to the people and purpose of the organization. My love for HR was born from spending nearly 13 years at ManpowerGroup, where our goal was to connect the potential of people…

Mspark Associate Director of B2B Marketing Stacy Blackman Honored as 2019 Marketo Fearless 50 Marketer

Mspark, a leading national shared mail company, is proud to announce Associate Director of B2B Marketing Stacy Blackman has been selected as a member of the 2019 Marketo Fearless 50 class. The Fearless 50 is a program created by Marketo, an Adobe company, that recognizes the top 50 marketers in the world who are driving bold, fearless marketing, and digital transformation. The program showcases how these marketers go above and beyond to fearlessly drive success and business impact for their organization. Marketing…

MarTech Interview with Charlie Ungashick, CMO at Validity Inc.

"There’s too much hype around AI in general in my view but if you can see past the hype, AI holds great potential for a more targeted and enriched Email Marketing experience, both for marketers and customers." Could you tell us about your role and journey into Marketing Technology? I started my career in IT, starting at AIG on Wall Street right out of college. My CTO sent me up to Boston to learn about a new software we would implement, and I met the people who were behind the startup’s technology. I realized right away…

Demand Spring Congratulates Grand & Toy’s Nadia Milani On Being Named to the 2019 Fearless 50 List

Marketo’s Fearless 50 List recognizes the top 50 marketers in the world Revenue Marketing consultancy Demand Spring is thrilled to congratulate Nadia Milani, Digital Marketing Manager at Grand & Toy, on being named to the 2019 Marketo ‘Fearless 50’ list. Marketo’s Fearless 50 program recognizes the top 50 marketers in the world who are driving bold, fearless marketing and digital transformation. Marketing Technology News: Real-Time Omnichannel Marketing Automation Leader Resulticks Embarks On Aggressive North…

Tealium Expands Leadership Team, Appoints World-Class Marketing Executive as CMO

Heidi Bullock hired to continue Tealium's growth through vast experience in marketing technology Tealium, the trusted leader in real-time customer data orchestration, announced that Heidi Bullock has joined the company as Chief Marketing Officer (CMO). Bullock previously served as CMO at Engagio, and prior to that as Group Vice President of Global Marketing at Marketo. "We are thrilled to have Heidi joining the executive team at Tealium," said Jeff Lunsford, Chief Executive Officer (CEO) of Tealium.…

Perkuto Launches New Methodology for Marketing Operations Leaders

Score Framework Addresses Needs of Marketo Users Perkuto, a provider of Marketo-centric solutions for enterprise organizations, released a new marketing operations SCORE methodology to address the core needs of today’s marketing operations professionals limited time, a shortage of internal Marketo resources and a growing desire to adopt time-tested, proven methodologies. Perkuto’s SCORE approach empowers marketing operations executives to lead with confidence, backed by a solid Marketo foundation and processes proven to…

Perkuto Receives Dual Marketo Certifications Acknowledging Service Quality, Expertise and Innovation

Perkuto Recognized by Adobe as a Specialized Partner for Marketo Engage and Launchpoint Technology Partner Perkuto, provider of Marketo-centric solutions for enterprise organizations, received two certifications from Adobe, acknowledging both Perkuto’s client services and technology divisions. Specifically, Perkuto was awarded recognition as an Adobe specialized partner for Marketo Engage, certifying Perkuto’s technical expertise and proven track record for successful customer implementations. Perkuto’s campaign…

Litmus Launches Integrated Solution for Email Marketing

Solution strengthens marketing team collaboration with new dashboards, streamlined email workflow, and simplified approvals Litmus, a leader in email marketing and analytics, released a newly integrated Litmus solution at its Litmus Live conference in Boston. The updated Litmus solution streamlines the entire email marketing workflow—making it easier for marketers to collaborate, save time, and simplify approvals. Enhanced engagement analytics and reporting also provide valuable customer insights, enabling marketers to…

Brightcove Expands Partnership with Adobe to Bring Seamless CX to LaunchPoint Ecosystem

Brightcove Inc., the leading provider of cloud services for video, announced that the company has joined LaunchPoint, by Marketo, an Adobe company, as an Accelerate partner for Marketo Engage customers looking to incorporate video assets into their marketing strategies. Together, Brightcove and Marketo Engage further empower global marketers to provide immersive video experiences that deliver more views, deeper engagements, and higher conversions than ever before. “We are thrilled to be a part of Marketo’s LaunchPoint…

MarTech Interview with Vanita Pandey, VP of Marketing at Arkose Labs

"While technology is key, it is the people and customers that make the work rewarding." Tell us about your role and journey into Technology. What inspired you to start at Arkose Labs? I am the VP of Marketing for Arkose Labs where I am responsible for establishing Arkose Labs’ global brand, driving demand and building the go-to-market strategy, as well as establishing the Product and Market positioning. Prior to Arkose Labs, I had the chance to work with some of the world’s biggest brands in payments as well as successful…

Certain Announces Certified Integration with Adobe to Help Businesses Connect Events to Results

Certain, the industry leader in enterprise event automation, announced its certified integration with Marketo Engage, part of Adobe Marketing Cloud. This collaboration will enable marketers that use Marketo Engage and Certain to seamlessly capture high intent data from event engagement, and take intelligent, personalized action on those insights. This integration comes on the heels of the recent launch of Marketo Engage ABM Essentials, which highlights the growing need for marketers to deliver account-based experiences…

CleverTouch Marketing Recognised as the First Marketo Platinum Partner in EMEA

UK-based marketing automation company also chosen as the first EMEA partner on Marketo launchpoint CleverTouch Marketing, Europe’s most respected Marketing Technology consulting and service provider, has been recognised by the leading marketing automation software company,Marketo, an Adobe company, as its first and only platinum partner in EMEA. Created by marketers with marketing technology in mind, CleverTouch Marketing is also the only consulting partner in EMEA on Marketo Launchpoint, a platform that recognises the…

MarTech Interview with Ben Hindman, CEO at Splash

"Your audience pays attention to the smallest details, and those details are shaping their experience and their perception of your brand." Tell us about your role and journey into technology. What inspired you to start at Splash? I believe the best way to do business is in person. Prior to Splash, I was leading events at Thrillist, as well as helping to launch the Summit Series, and I saw the same thing over and over again: the biggest software businesses in the world were successful - not by growing their Sales team or…

MarTech Interview with Philip Inghelbrecht, CEO and Co-Founder at Tatari

"If I see a first true use of AI, it’s probably more in the world of fraud detection." Tell us about your role and journey into Technology. What inspired you to start Tatari? Tatari was born from direct experience as a first-time and large TV advertiser while at TrueCar. We ultimately realized two things: TV advertising, when treated with the right data and analytics, can work for any company Traditional agencies are simply not equipped for this method. What is Tatari and how does it make TV advertising…

Why Companies Should Embrace AI to Engage with – Not Market to – Their Customers

Today, we're at an inflection point in how we engage with customers to better meet their needs. According to a PwC report, 73% of all people point to customer experience as an important factor in their purchasing decisions. Yet only half of the U.S. consumers say companies are meeting their expectations. In this experience-driven economy, companies who understand the meaning behind customers’ needs, listen and learn in every interaction, and consistently create engaging and personal experiences, will win. Companies should…

MarTech Interview with Sarah Kennedy, CMO at Marketo

"Savvy marketers should focus on finding opportunities or new challenges where AI can uniquely provide a new type of solution or answer." Tell us about your role and journey into Marketing Technology. What inspired you to be part of Marketo? Marketo was always 'the' dream job for me, or really any CMO who grew up in B2B marketing and technology as I did. It was the biggest shock and blessing to have the opportunity to join such an incredible company, brand, team, and a community filled with so much passion for the product…

MarTech Interview with Dietmar Rietsch, CEO, Pimcore

"Each customer demands an experience that’s tailored to their specific needs and preferences, and retailers that fail to provide this will lose an entire subset of customers." Tell us about your role and journey into technology. How did you arrive at Pimcore? Pimcore was carved out of a digital agency named New Elements Media Solutions in Salzburg, Austria, in 2010, where I (along with the other co-founders of Pimcore) spent close to seven years. Pimcore was formed out of a strong desire to change the way we were…