Browsing Tag

Marketo

20 Hot Brands on the Social Media Monitoring RADAR – Part II

Martech Series Features 20 Brands That Are Helping Businesses Maintain Their Social Media Footprint ‘Social Media Monitoring is all about finding out the buzz about your brand. It’s a lot of data collation and extracting meaningful insights in order to decide the direction in which a business has to be driven. This process happens via Social Media Monitoring tools and is not restricted to Social Media only. It also involves crawling into every nook and corner of the internet that can host data.’ Social Media Monitoring…

20 Hot Brands on the Social Media Monitoring RADAR – Part I

MarTech Series Features 20 Brands That Are Helping Businesses Maintain Their Social Media Footprint Brands are getting keener to know what is being spoken about their products and services on the World Wide Web. We are talking about a global platform (the internet in entirety) and fragmented enterprise data scattered across multiple channels! Further, brands would ideally like this data to be collated to harbor rich insights and assess their brand’s value on a macro level. Impossible, right? Not anymore. Thanks to…

20 CMOs to Follow on Twitter

MarTech Series Is Jotting down 20 Chief Marketing Officers That Leverage Twitter to Talk About a Variety of Topics And, of Course, Promote Their Brand Being a CMO is a tough job! As business atmosphere rapidly changes all over the world, its the CMO who needs to be on the toes, all the time and adapt continuously. This compels the CMO to develop certain qualities that help deliver on business expectations. So, what are these qualities? We recently did a piece on must-have qualities for the twenty-first century CMO.…

7 Tips For Improving Email Accessibility

The average person sends and receives more than 100 business emails each day, and the number continues to rise, according to Radicati Group. The inbox is now a battleground for attention, so it’s more important than ever to make sure our emails are being read. Sadly, many marketers are writing engaging subject lines for emails that add a lot of value to recipients, and yet they aren’t reaching as many people as they could because they’re overlooking the importance of accessibility. Read More: Email Marketing Statistics…

Adobe Completes Acquisition of Marketo

Adobe announced the completion of its acquisition of Marketo, the market leader for B2B marketing engagement. With Adobe’s acquisition of Marketo, customers will benefit from the combination of Adobe Experience Cloud’s analytics, personalization and content capabilities with Marketo’s lead management, account-based marketing and revenue attribution technology, helping companies further connect marketing engagement to revenue growth. Marketo Engagement Platform will become part of Adobe Marketing Cloud, the leader in…

Upland Software Upgrades Sales Enablement Suite and Announces Annual Customer Reference Program Award Winners

IBM, Symantec, Marketo, and Informatica Are Among Those to Receive Customer Reference Program Awards at Annual Elevate Customer Summit in San Jose, California, November 14-15 Upland Software, Inc., a leader in cloud-based Enterprise Work Management software, announced major product updates to its sales enablement suite which includes Qvidian for RFP and sales proposal automation; RO Innovation for customer reference management; Upland Analytics for real-time integrated analytics; and LeadLander for website visitor…

DataGrail Becomes the Latest Member of Marketo’s Innovative Partner Program

DataGrail’s Data Transparency Platform Integrates with Marketo’s Customer Engagement Initiatives. The Partnership Ensures Data Privacy for Marketo’s Customers Today’s consumers have become extremely skeptical about how their information is processed by brands. The recent allegations on Information Technology behemoths about user data breach have added more fuel to the fire. This is becoming a problem for brands globally because today’s businesses depend on data to derive meaningful business insights. Hence, it is…

Interview with Mika Yamamoto, President, Marketo

"Small companies will never have the same resources as large companies, but now there is functionality that allows them to operate similarly to how enterprises operate."Tell us about your role and how you got here. What inspired you to be part of a Marketing Technology company- Marketo? My move from SAP to Marketo was less of moving away from something, than moving to something. The opportunity to join Marketo is one that I believe comes very infrequently in someone’s career — it’s the perfect combination of product set…

Radius Unveils Largest Global B2B Data Ecosystem with New Data Relationship

Expanded Data Source Alongside Radius' CDP Delivers Single Source of Truth for B2B Data Radius, the first B2B enterprise customer data platform, announced that The Network of Record will include the Data Cloud by Dun & Bradstreet, the global leader in commercial data and analytics. Radius customers can now access unprecedented breadth for global account and contact data, including business data across 190 countries, five million corporate hierarchies, 80 additional business firmographics, and D-U-N-S numbers to fuel…

Marketo Selects OneTrust for Global Privacy Program and Marketing Compliance

The Global Leader in Digital Marketing Automation Leverages OneTrust for PIA/DPIAs, Data Mapping and Cookie Consent OneTrust, the global leader in privacy management and marketing compliance with 1,500 customers, including 200 of the Global 2,000, announced Marketo is using OneTrust for their General Data Protection Regulation (GDPR) and global privacy management and marketing compliance efforts. Marketo implemented OneTrust's Assessment Automation for privacy impact assessments and data protection impact assessments…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compiled a bulletin covering important news occurring in the world of Marketing Technology. This bulletin is the best source to glance through major MarTech developments last week. Vibes Announces Platform Advances to Support Richer Messaging Content Updated Platform Better Enables Marketers to Reach Customers Through Personalized Messaging and Interactive Multimedia Content, Leading to a More Engaging User Experience…

Why You Should Keep an Eye on Marketing Reporting Platforms in 2019

TapClicks CEO and Co-Founder Speaks at Length About the Company's Latest Funding Round, Product Roadmap for the Future and the Use of AI And Machine Learning in Marketing Reporting Platform Data visualization and marketing reporting tools go hand-in-hand. Every marketer wants to look at data and toll up every campaign information in a single dashboard. Customized marketing reporting powered by data science and AI/ML helps create impactful reports and save a huge amount of time, money and effort. Backed by a recent $10…

SendGrid Taps Carrie Palin as Chief Marketing Officer

Former Box CMO with 20+ Years Experience to Lead Marketing Function SendGrid has announced that Carrie Palin has joined the company as Chief Marketing Officer. At the time of this announcement, Sameer Dholakia, CEO, SendGrid, said, “Carrie brings incredible tech marketing leadership experience to SendGrid. She is deeply passionate about MarTech and its role in transforming the way marketers work and, importantly, she embodies our 4H culture of being Happy, Humble, Hungry and Honest to the highest degree." Read More: …

Marketo is a Leader in the 2018 Gartner Magic Quadrant for CRM Lead Management for Seventh Consecutive Year

Leading Marketing Automation platform and a MarTech RADAR entrant, Marketo, Inc., has announced it has been named a Leader in the 2018 Gartner Magic Quadrant for CRM Lead Management for the seventh consecutive year. The company was positioned furthest to the right on the completeness of vision axis in the entire Magic Quadrant. Recommended: Bizible Unveils Bizible Discover At the time of this announcement, Arun Anantharaman, Chief Product Officer, Marketo, said, "Marketo is thrilled to be named a Leader once again in…

Adobe Audience Manager Adds Data Explorer to Build Powerful Insights on CX

Adobe Audience Manager Launches Data Explorer Today, Adobe has unveiled Data Explorer to better understand audience groups. Data Explorer is a new suite of capabilities and workflows that gives customers of Audience Manager, Adobe’s Data Management Platform ( DMP), unmatched flexibility in the organization, analysis, and activation of the raw signals used as building blocks for their most valuable audiences. Data Explorer is an innovative solution. It is introduced as a new suite of capabilities providing flexibility and…

Dreamforce Interview with Jon Miller, CEO and Co-Founder, Engagio

"ABM is a strategy. It’s a fundamental way of managing your go-to-market business to drive better quality pipeline and revenue from the accounts you care about the most."How has the martech landscape changed, since the last time you spoke to MarTech Series? I think we’ve hit peak hype with ABM. These days, you can’t trip over a B2B marketer without hearing them talk about it. Adoption is on the rise, and more vendors than ever have attached themselves to the term to take advantage of the fervor. Don’t get me wrong, in…

Adobe to Buy Marketo; Leaps Ahead in the B2B Engagement Economy with this $4.75 Billion Acquisition

Adding Marketo’s Engagement Platform to the Adobe Experience Cloud Will Enable Adobe to Offer an Unrivaled Set of Solutions for Delivering Transformative Customer Experiences Across Industries and Companies of All Sizes The company that promoted “Engagement Economy” as a pillar of customer success in business is now set to sail on a new path with Adobe. Marketo, the leading B2B marketing technology company and a MarTech RADAR 150 company for 2018, will enter Adobe’s stable, adding to the matured group of Marketing…

Seven Examples of Outstanding B2B Marketing Campaigns

MarTech Series Lists Outstanding B2B Campaigns, that Industry Mavens  have Named as Their Favorites MarTech Series is doing a unique feature on B2B marketing campaigns that really stood out. Our intent is to help the marketing community propel their campaigns in the right direction with content that resonates. We spoke to MarTech insiders to know their favorite campaigns. Here are the seven picks: Salesforce Beerud Sheth, Co-Founder, and CEO, Gupshup, spoke exclusively to MarTech Series sharing his favorite B2B…

Interview with Anthony Kennada, Chief Marketing Officer, Gainsight

"Too many sales and marketing organizations are focused on building a sales process that is disconnected from how prospects like to buy."Tell us about your role and journey into technology. What made you join Gainsight? I started my career as a high tech recruiter in 2008, placing software engineers with exciting startups in Silicon Valley. As it turned out, 2008 was not a good economic climate for hiring anyone. Our boutique agency folded after six months or so and I was out looking for a new job. I emailed my hiring…

Interview with Santi Pierini, President and COO, CAKE

"Our goal is to give marketers a detailed picture of how all the elements of their campaigns are contributing to the end result."Tell us a bit about your role at CAKE. Currently, I oversee CAKE’s business operations, plus our global technology and corporate strategy. As a marketing technology provider, our main focus is marketing intelligence. We build SaaS solutions that deliver accurate and granular insights about marketing campaign performance. Today’s marketers have so many options when it comes to where and how to…