Browsing Tag

Marketo

Interview with Yuval Ben-Itzhak, CEO, Socialbakers

"Analytics alone can tell a story, but the ability to turn that story into action and business success is what most analytics platforms are still missing."Tell us about your role at Socialbakers and how you got here. What made you start an influencer marketing platform? I joined Socialbakers just over a year ago. I have been working in technology my entire career, with a focus on Cybersecurity and AdTech. I decided to join Socialbakers because of the massive opportunity in the social media marketing space today. Last year…

Interview with Jon Lee, CEO and Founder, ProsperWorks

"Successful companies manage data better than unsuccessful ones. That said, larger enterprises, by definition, have more data."Tell us about your role at ProsperWorks and how you got here. What inspired you to find a CRM platform? I’ve been an entrepreneur since I was 26 years old. I started an AdTech company that I sold at 28, traveled for a year, and then founded DNA Games which I later sold to Zynga. I decided to start ProsperWorks while I was in between companies and gave some thought to the meaning of my life and…

5 Pinterest Hacks That Can Be Used For B2B Marketing

Pinterest, When Used Intelligently, Can Help You Drive Traffic to Your Website and Help Your Marketing Strategy Too Wait! Before you dismiss Pinterest as a place where young women go for their wedding gown inspiration, allow us to help you see the other side. Pinterest is much more than a social media platform that can be used as a B2C platform for women-centric consumer goods. Pinterest allows its users to visually discover, curate and share their interests by posting or ‘pinning’ images, videos and links on digital…

Clari and Marketo Announce Strategic Partnership to Break Barriers Between Sales and Marketing

Integrated Solutions to Create Alignment for Building a Healthy Pipeline and Converting It into Closed Business Clari, the leading provider of AI solutions for sales, and Marketo, the leading provider of engagement marketing software and solutions, announced a strategic partnership to unite sales and marketing across the revenue funnel. "Most sales and marketing teams operate in silos — and it's hurting the business," said Andy Byrne, CEO of Clari. "Our partnership with Marketo is aimed at breaking that data…

Interview with Zak Pines, VP, Marketing, Bedrock Data

"You need to start with the right insight around your buyers - which comes from the relentless pursuit of insights through customer interviews."Tell us about your role and how you got here? What galvanized you to be a part of Bedrock Data? I run marketing at Bedrock Data. I’ve been working in and with marketing technology for the past couple of decades. I first learned about Bedrock Data in 2012 when some folks I knew at HubSpot founded the company, and back then and today, the problems the company solves for strongly…

Interview with Andy Byrne, CEO, Clari

"By applying AI against a wide variety of sales activity signals, sales teams are able to find patterns, identify risk and leverage predictions to proactively focus resources where they’re needed most."Tell us about your role at Clari and how you got here? What inspired you to be a part of an AI-for-Sales company? My journey with AI began in 2004 at Clearwell, a company I helped start with Venkat Rangan, who is also my technical co-founder here at Clari. This is our fourth company together. It is a wonderful partnership…

Interview with Raj De Datta, CEO and Co-Founder at BloomReach

"Customers are always speaking to us. The question is, are we listening?"Tell us about your role at BloomReach and how you got here. What inspired you to start a Digital Experience Platform (DXP)? I co-founded BloomReach in 2009 together with my business partner Ashutosh Garg who is a former Google Search engineer out of the idea that all online experiences could be so much better if websites would cater to the specific needs and interests of the individual customer, using smart algorithms that gather data from all over…

SaleScout Data Solutions Adds Sales And Marketing Experts To Its Team

Filling Customer Pipelines and Growing the Business Put into Focus SaleScout Data Solutions, a leading B2B sales and marketing data solutions provider used by enterprise companies to accelerate growth and revenue, announced the expansion of its sales and marketing team with four new additions. Alejandra Mesta and Rob Gardner recently joined the SaleScout sales and marketing department as vice presidents of enterprise sales, and Gena Hondrogiannis and Loralin Hanks have been appointed as demand generation…

Marketo Recognized as a Leader in Inaugural Gartner Magic Quadrant for Multichannel Marketing Hubs

Marketo Named a Leader Based on Ability to Execute and Completeness of Vision Marketo Inc., the leading provider of engagement marketing software and solutions, announced that it has been named a Leader in the 2018 Magic Quadrant for Multichannel Marketing Hubs. According to Gartner, a multichannel marketing hub (MMH) is a "technology that orchestrates a company's communications with and offers to customer segments across multiple channels. These include websites, mobile, social, direct mail, call centers,…

Bizible Recognized as One of Inc. Magazine’s Best Workplaces 2018

Bizible was Also Included on Inc.'s List of Fastest-Growing Companies in Seattle Bizible, the top provider of marketing performance management software, now a Marketo company, recently announced that it is one of Inc. Magazine's Best Workplaces. Inc. recognizes companies whose employees both love what they do and where they do it. One thing that lands a business on the Best Workplaces list is a workplace philosophy that inspires employees, with Bizible ranking high in this category. Bizible founder and Senior Vice…

Interview with Etai Beck, CEO and Co-founder, Folloze

"In order to master ABM strategy, CRM data has to be as clean, accurate and as up-to-date as possible – down to the account, buying center and contact."Tell us about your role at Folloze and how you got here. What’s the most fascinating aspect of leading an ABM platform? I’m the CEO and one of the co-founders at Folloze. We are so excited to be writing the next chapter in marketing innovation history. As inbound marketing has matured and become a well-established practice, we are ready for the next challenge in B2B…

TechBytes with Zak Pines, VP of Marketing, Bedrock Data

Zak Pines VP, Marketing, Bedrock Data Recently, Bedrock Data announced a new wave of connectors for its Fusion software. The new set of connectors enables customers to better automate the process of getting data out of multiple applications, while matching records, resolving conflicts, and normalizing data. To dive deeper into Fusion for SaaS platform, and learn more about its compatibility with other marketing technology platforms, we spoke to Bedrock Data’s VP of Marketing, Zak Pines.Tell us about your role at Bedrock…

Five Automation Tools to Make B2B Marketing Easy

Drilling Deeper Into Understanding User Personalization and Behavior The biggest challenge to adopting any marketing automation tool is to first prepare a clear strategy on how automation could deliver business results. Marketing automation tools, by definition, assist marketers to in automating mundane tasks and measuring and optimizing the automated marketing efforts. Marketers aim to create a performance-driven marketing campaign, and marketing automation tools help achieve and repeat performances that deliver…

Interview with Ziv Elul, CEO, Fyber

"Demand still far outweighs supply when it comes to video inventory."Tell us about your role and how you got here? What galvanized you to start an adtech company? If you had asked me in my 20's where I see myself, I would have probably answered in the military. After the mandatory three year service in the Israeli military, I stayed on as an officer. As part of my service, I started my Executive MBA studies in the Hebrew University in Jerusalem. Offer Yehudai, a long-time friend, helped me with a project for a class I…

Ushering in a New Era of Automated Market Research

Today, companies of every size are successfully using business automation platforms across operations, to boost efficiencies in a number of ways, including improving resource management and CRM and shrinking time-to market. It has become increasingly clear that, in order to remain competitive in a hyper-competitive global marketplace—where competition can come from unexpected sectors, market conditions change overnight, and cost-control is critical—businesses need the kind of efficiency only a platform approach can offer.…

Interview with Michael Ni, CMO, RichRelevance

"The end game is consistent, memorable interactions – in real time, in context and individualized."Tell us about your role and how you got here. What inspired you to be part of RichRelevance? I’m the CMO of RichRelevance, a global personalization provider for more than 200 B2B and B2C leaders, from brands like L’Oreal, Burberry, and HP through retailers like Tesco, Office Depot, and Barney’s New York. I’m responsible for all things marketing: strategy, brand, demand gen, community, and new markets, as well as partner and…

New Marketo Research Reveals Three-Quarters of Consumers Are Concerned with the Amount of Personal Information Companies Can Access

Just 42% of European Consumers Surveyed Trust Companies to Use Their Personal Information Responsibly New research of both consumers and businesses, commissioned by Marketo Inc., the leading provider of engagement marketing software and solutions, has found that three-quarters (75%) of European consumers are concerned about the extent of personal information companies might have access to, and less than half (42%) trust that companies will use their personal information correctly. However, with the General Data…

Fireside Chat with Bill Walker

Bill Walker talks about his role in The Unison Home Ownership Investors, and their sales and marketing approaches. Know My Team Tell us about your role at Unison Home Ownership Investors and how you got here. As the Chief Revenue Officer at Unison Home Ownership Investors, I am responsible for cultivating and building out new and existing marketing channels and supporting the onboarding and servicing of new clients. Prior to joining Unison, I was Vice President of Customer Experience at Prosper Marketplace where I…

Marketo-Madison Logic Partnership: The Game-Changer in the ABM Ecosystem

According to CEO of Madison Logic, "Marketo Is Just the Right Size, and Its Leadership Lends Itself Well to Forward-Looking Organizations When It Comes to B2B Martech Partners Community." Earlier this month, the leading ABM company Madison Logic announced that ActivateABM Direct would be available to Marketo customers. The platform unifies the power of ABM with Marketing Automation, enabling marketers to reach and engage prospects at every stage of the buyer journey, accelerate growth, and prove the ROI of their efforts.…

The FIVE Key Building Blocks for a Solid ABM Foundation

Account-based Marketing (ABM) is helping B2B marketers achieve outstanding ROI. According to a 2017 ABM Benchmarking Survey, 87% of marketers reported that ABM delivers higher returns than any other marketing approach. But ABM success depends upon careful planning and execution, starting with putting five foundational building blocks in place: Systems, Data, Processes, Content, and Analytics. Systems Martech & salestech tools to store, manage and engage your contacts Before you undertake an account-based marketing…