Browsing Tag

Marketo

Marketo Announces Partnership With The Pedowitz Group to Provide Marketing Services to Mid-Market Manufacturers

Marketo and The Pedowitz Group Will Provide Pre-Configured Software and Services to Help Manufacturers Create More Personalized Marketing Efforts Marketo Inc., the leading provider of engagement marketing software and solutions, announced a strategic go-to-market partnership with The Pedowitz Group, a global revenue marketing company. The new alliance will help to operationalize business accountability, digital transformation, and the customer experience for mid-market manufacturers to transform their marketing…

The ‘Fearless Marketer’ Captures The Essence of the Marketo Nation Summit 2018

Another Marketo Nation Summit 2018 has come to pass, and what a spectacular event it was!  Themed “The Fearless Marketer”, this year’s conference oozed with innovation from Marketo, partners, exhibitors and attendees. The theme, “The Fearless Marketer”, was a perfect choice as it truly captures the essence of Marketo’s competitive advantage in the marketplace.  The marketing powerhouse is currently focused on these four key areas, which were echoed throughout the Summit:  The Engagement Platform; Sales and Marketing…

Marketo Announces First-Ever Marketing Nation Summit Demo Jam Winners

Allocadia, Mintigo, PFL, and Trunomi Recognized for the Value, Performance, and Creativity of Their Solutions at Marketing Nation Summit Hosted by Marketo Marketo, Inc., the leading provider of engagement marketing software and solutions, announced the results of its first Demo Jam competition hosted at Marketing Nation Summit in San Francisco earlier this month. The competition highlighted the innovation of Marketo's LaunchPoint partner ecosystem through three-minute live demos. Of the 20 participating companies, …

Madison Logic Partners with Marketo to Help B2B Marketers Quickly Convert Target Accounts

Madison Logic to Help B2B Marketers Quickly Convert Target Accounts with a Comprehensive Global Account-Based Marketing Self-Serve Platform, ActivateABM™ Direct Madison Logic, the leading global Account-Based Marketing (ABM) platform has announced that ActivateABM Direct, the industry’s first global self-service account-based marketing platform, would be made available to select Marketo customers prior to its full release. Read More: LeanData Adds Muscle to Marketo Accelerate Ecosystem as a Strategic Partner At…

ABM Company Azalead is Now Jabmo

Azalead Rebrands to Jabmo to Reinforce Transformation in Sales and Marketing Strategies Needed by B2B Industrial Manufacturing Companies After a successful rebranding story at PathFactory, it's time for an ABM solutions provider to embrace a new identity. Today, Azalead has officially embraced a new identity- Jabmo. The leading supplier of account-based marketing (ABM) solutions is reinforcing the company’s focus on optimized solutions for the unique needs of global manufacturers. Jabmo would continue to offer…

LeanData Adds Muscle to Marketo Accelerate Ecosystem as a Strategic Partner

The Strategic Alliance Between Marketo and LeanData Empowers High-Growth Companies to Streamline the Buying Experience and Accelerate Time to Revenue in the Marketo Accelerate Ecosystem MarTech 150 RADAR Company, LeanData, has announced today they had joined the Marketo Accelerate ecosystem as a strategic partner. LeanData's integration with the Marketo Engagement Platform will empower high-growth companies to streamline the buying experience and accelerate revenue. LeanData is recognized as a leader in Lead Routing,…

ContentlyOne Unveiled to Deliver Intelligent Content for the Entire Customer Journey

ContentlyOne is First All-in-One Solution to Help Marketers Master Content for the Entire Customer Journey At the Marketo Summit, Contently announced ContentlyOne. ContentlyOne is the industry’s first all-in-one content solution. ContentlyOne is designed to empower marketers with the tools and expertise needed to master content for the entire customer journey. Included in ContentlyOne are three comprehensive, unified offerings: a leading content marketing platform, on-demand talent found only at Contently and expert…

nFusz Joins Marketo’s LaunchPoint Accelerate Partner Ecosystem With Next-Generation Interactive Video Platform

nFusz, the Hollywood-based digital technology company, announced at the Marketo Marketing Nation Summit, that it has joined the Marketo LaunchPoint Accelerate Partner Ecosystem, the industry’s first MarTech partner accelerator, and completed the integration of notifiCRM, its interactive video marketing technology, into the Marketo Engagement Platform. notifiCRM’s seamless integration with Marketo is designed to enhance marketing content and dramatically improve conversion rates for Marketo customers through interactive…

TwentyThree Now Offers Video Engagement Data to Marketo Customers

Marketo & TwentyThree, the Video Marketing Platform, Announced a Marketo Innovate Partnership Allowing Marketers to Run Video Everywhere and Improve Lead Scoring, Nurture Campaigns, and Lead Generation TwentyThree and Marketo have announced a new partnership and user access to bring Video Engagement Data to the users of the Marketo Engagement Platform. With video already the majority of website engagement, this is essential for marketers to measure the impact of video beyond vanity metrics and analyze video engagement…

CleverTouch Wins 2018 Marketo International Partner of the Year Revvie Award

CleverTouch Marketing Is Europe's Leading Marketing Automation Consulting and Service Provider CleverTouch, Europe’s leading Marketing Automation consultancy and service provider, announced it was named the winner of the 2018 Marketo Revvie Award for International Partner of the Year, by Marketo, Inc., the leading provider of engagement marketing software and solutions. The award honors an international technology or digital services partner who has invested deeply in either building an innovative integration to enable…

Marketo Announces Collaboration with Google Cloud to Drive Artificial Intelligence Innovation

Marketo AudienceAI Will Use Google Cloud Machine Learning Technology to Help Improve Campaign Results Marketo, Inc., the leading provider of engagement marketing software and solutions, announced it is working with Google Cloud, as part of the multiyear alliance announced last year, to create new products to empower marketers by using Artificial Intelligence (AI). Leveraging Google Cloud's machine learning technology, Marketo is working with Google's experts to create new offerings that improve the speed, scale and…

Synthio’s B2B Contact Data Platform Receives Marketo Certification for Integration

Atlanta-Based B2B Marketing Data Innovator Awarded Marketo Certification for Their Integration That Enables Effortless Data Hygiene and Database Maintenance Synthio, an automated B2B contact data platform with contact data cleansing, enrichment and origination capability, announced its integration has been officially certified by Marketo. Synthio's integration with Marketo enables real-time data cleansing, enrichment and contact origination directly in Marketo to streamline database management in order to automate and…

SnapApp Named 2018 Marketo LaunchPoint Partner of the Year

SnapApp, provider of the leading SaaS platform used by B2B marketers to create interactive content for lead qualification, announced that it was named Marketo's 2018 LaunchPoint Partner of the Year at the Marketo Revvie Awards. The Revvie Award for LaunchPoint Partner of the Year recognizes the technology partner who built the most innovative solution on Marketo's open Engagement Platform. Also Read: Webinar World TechBytes with Aaron Dun, Senior Vice President, Marketing, SnapApp "We are honored to be recognized…

Marketo Acquires Bizible for Refined Marketing Attributions and Accurate ROIs

Bizible's Acquisition by Marketo Enables Marketers to Make Smarter Investments and Achieve Better Marketing ROIs The space of engagement platforms and B2B marketing performance management will not be the same again. MarTech RADAR 150 company, Marketo has announced its biggest acquisition in history. The engagement platform provider has bought Bizible, a company that offers software for managing marketing performance. Read More: MarTech RADAR 2018: Top 150 B2B Technology Companies You Should Follow With the…

Ogilvy Continues ‘Next Chapter’ With Launch of 900-Person Global Martech ‘Center of Excellence’

Ogilvy Forays into Martech, Opens Global Martech Center Of Excellence Ogilvy Chief Executive, John Seifert revealed that the agency is offering a new martech offering known as the Marketing Technology of Intelligence. Seifert addressed the need for this Center in an email to employees which urged them to respond to “changes, challenges, and opportunities” which have come with the growth of the digital era. He also added, “Our clients are responding to all these changes with their own transformation plans, figuring out…

Conversica to Showcase How Conversational AI Is Automating Lead Follow-Up at the Marketo Summit Next Week

Marketo Marketing Automation Users to See How to Effectively Convert More Leads Into Sales Opportunities Through the Use of AI-Powered Assistants Conversica, the leader in conversational AI for business, announced that it will showcase the latest conversational AI solutions for marketing and sales at the Marketo Marketing Nation Summit taking place April 29-May 2 in San Francisco. The Marketing Nation Summit is the premier industry event that brings together the community of Marketo® customers, LaunchPoint technology…

Marketo Celebrates Bold and Brave Marketers With 2018 Revvie Awards

Revvie Awards Recognize Marketo Customers, Partners and Individual Marketers Who Are Using the Marketo Engagement Platform Marketo Inc., the leading provider of engagement marketing software and solutions, announced the 2018 winners of its annual Revvie Awards. The Revvie Awards recognize Marketo customers, partners and individual marketers who are using the Marketo Engagement Platform to drive exceptional customer experiences and unprecedented business results. "It's inspiring to witness so many marketers using…

Lattice Engines Joins Marketo Accelerate Partner Ecosystem to Deliver Scalable Audience Engagement to Marketers

AI-Driven Data Insights Enable Marketers to Scale Personalized 1-to-1 Marketing Campaigns Lattice Engines, the leading provider of AI-enabled ABM solutions, has joined the Marketo Accelerate partner ecosystem, the industry's first MarTech partner accelerator. The integration of these two platforms gives marketers a way to infuse campaigns with AI-driven data insights that enable them to engage the right audiences in real-time with personalized messages. "Lattice and Marketo share many enterprise customers that…

Leadspace Joins Radius Brand; Set to Disrupt B2B Data Intelligence Ecosystem

Radius and Leadspace, the Two Leaders in Data Intelligence for B2B Sales and Marketing Have Announced That They Are Joining Forces Under the Radius Brand In a mega-MarTech partnership news, Radius and Leadspace have announced that they are joining forces under the Radius brand. The two leaders in data intelligence for B2B sales and marketing would be better positioned to cater to Radius' 200+ marquee customers. The clientele includes American Express, Hewlett Packard Enterprise, Microsoft, and MetLife. Leadspace…

Marketo Accelerate Evolves Further with Addition of Socedo

Socedo Moves from Being LaunchPoint Technology Partner To Joining the Marketo Accelerate Ecosystem Socedo, a social media demand generation for B2B marketers is the newest addition to the Marketo Accelerate ecosystem.  This creative ecosystem harnesses the best that martech has to offer to empower the complete customer lifecycle. Socedo has been associated with Marketo since 2014 as a LaunchPoint Technology Partner. Socedo-Marketo Integration The integration of Socedo and Marketo allows joint customers to fill…