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Marketo

Arun Anantharaman from Adobe Systems is New Marketo Chief Product Officer

MarTech RADAR 150 company, Marketo, has announced that it has appointed Arun Anantharaman from Adobe Systems as its new Chief Product Officer. The leading provider of engagement marketing software and solution also announced that Manoj Goyal, who joined Marketo in May 2017as CPO, will now take on the role of Chief Technology Officer. The latest leadership news comes barely months after the MarTech RADAR 150 company announced Jill Rowley as their Chief Growth Officer. Recommended Read: MarTech RADAR 2018: Top 150…

Are You Ready for The Revenue Summit ’18?

The Revenue Summit Is Known for Empowering B2B Leaders to Accelerate Full Funnel Growth Sales and marketing reps are busy gearing up for this year’s Revenue Summit. Hosted by Sales Hacker, the leading resource for sales innovation, acceleration, and the future of sales, The Revenue Summit will be held on 1 March, 2018 in San Francisco, California. Also Read: Interview with Jaclyn Klein, Co-Founder, Product Designer, Growlabs Who should attend it? Said to be the only conference in the country that aligns sales,…

TrustRadius Announces the 2018 Top Rated Marketing Automation Software According to User Reviews

Hubspot, Marketo, Adobe and IBM Are Among The Winning Products TrustRadius, the most trusted B2B review platform, awarded 2018 Top Rated Badges for Marketing Automation Software to help buyers make more informed purchasing decisions. The TrustRadius Top Rated awards are unique in that they are an unbiased reflection of customer sentiment, based solely on user satisfaction scores. They are not influenced by analyst opinion, the vendor’s company size, popularity, site traffic, or status as a TrustRadius customer. Top…

Oktopost Selected by Marketo as ‘Technology Partner of the Year’

The Leading Engagement Platform Provider Marketo Has Awarded Oktopost the 'Technology Partner of the Year' Oktopost, the only social media management platform that is architected for B2B enterprise companies, announced its selection as the "Technology Partner of the Year" by Marketo, the world-leading engagement platform. The Technology Partner of the Year award was announced two weeks ago in Las Vegas at Marketo's Revenue Kickoff Meeting, which is Marketo's biggest partner event, bringing together employees,…

Metadata Joins the Marketo Accelerate Partner Ecosystem

Artificial Intelligence Operators Create Predictable Lead Flow for Marketo Users Metadata, the patented platform for closed-loop account-based marketing, announced that it has joined the Marketo Accelerate ecosystem, the MarTech industry's first partner accelerator. The Metadata platform integrates into the Marketo Engagement Platform to enable marketers to create and deliver personalized experiences to their customers across all channels throughout the buyer's journey. Also Read: SnapApp Joins Marketo Accelerate to…

What Data Orchestration Solutions Mean for B2B and B2C Marketers

The enthusiasm for data-driven marketing technologies like predictive, AI, ABM, marketing automation, and personalization tools is driving interest in a new category of technologies – Data Orchestration Solutions. These solutions automate critical marketing processes including things like onboarding data, cleansing and enriching that data, unifying field values across different systems, and delivering to key partners. Now that sounds bland and theoretical, and marketers tend to like things that are shiny. So why are…

Marketo Announces “The Fearless Marketer” as the Theme of Marketing Nation Summit 2018

Industry's Premier Marketing Conference Welcomes More Than 6,000 Top CMOs and Marketers from Around the Globe Marketo, Inc, the leading provider of engagement marketing software and solutions, announced the theme, "The Fearless Marketer," for its 2018 Marketing Nation Summit, to be held in San Francisco on April 29th-May 2nd. This event delivers on Marketo's mission to empower the marketer to take the leap needed to succeed in the Engagement Economy. "The Fearless Marketer takes on the opportunities and challenges we…

Top Insights on the CMO’s Best Allies, Content Marketing, and the Art of Story-Telling for Brands

The Second Part of  the Predictions Series for 2018 Covers Insights on Content Marketing, Audience Engagement, Social Media Platforms and the CMO's New Allies That Would Transform An Organization's Digital Identity Top martech CMOs and marketing executives feel that 2018 would be the most challenging year to deal with. However, the path to success would witness unprecedented developments in content marketing, employee advocacy and the growing inclination towards AI/ML technologies. We would see many significant…

Year Ender 2017: The Best of MTS’ Interview Series-Part 1

"A roundup of the best of our Martech Interview Series. " 2017 was the year that saw some of the top names in MarTech feature in the Martech Interview Series. As part of our year end specials, we present a recap of some of the best interviews.  Steve Lucas, Chief Executive Officer, Marketo on how the martech sector would evolve over the next few years: "First and foremost, I see the landscape getting more complex, not less. Which is daunting, given there are over 4,500+ MarTech vendors in the space today. CMOs and…

Year-Ender 2017: 10 Extraordinary Martech “Moments” of the Year

In Part 2 of Our Year-Ender 2017 Series, We Bring You the Top Ten Martech Moments From the Year in a Chronological Order "The true delight is reminiscing and reliving the moment all over again." For Martech journalists, 2017 proved to be a momentous year, as we saw many mega-moments of delight that paved the course for the future. In Part 2 of our Year-ender 2017 series, we bring you the top ten Martech moments from the year. Read More: Trends in Marketing Technology Budgets Could Impact Data Quality and Hygiene…

Audience Management Platform Leadspace Raises $21 Million Series C Funding to Drive AI-Enabled MarTech Transformation

Series C funding for Leadspace was led by Arrowroot Capital and JVP to support continued AI product leadership and customer growth in the US, and Israel World's leading B2B audience management platform for marketing and sales, Leadspace has raised $21 million in Series C funding, led by Arrowroot Capital and existing investor Jerusalem Venture Partners (JVP). As B2B organizations increasingly use big data and AI to drive more targeted relevant engagement and faster growth, Leadspace's latest funding round would drive…

MCH Strategic Data Partners with Marketo to Simplify Data-Driven Marketing

The Combination Of MCH Strategic Data's Quality Data With Marketo's Automation Technology Enable Marketers To Draw Insights, Build Segments And Increase Their ROI MCH Strategic Data, a leading provider of data and technology solutions, partners with Marketo, a world leader in marketing automation, to launch a powerful new feature that ingests quality MCH data into the Marketo platform. This feature allows Marketo users to cleanse, match, append and prospect. “Many marketing organizations are dependent on their…

Marketo Delivers New AI-Powered Personalization and Account-Based Insights

New Solutions Provide Marketers And Sellers With The Insights To Effectively Engage With Customers Across Channels Marketo, Inc, the leading provider of engagement marketing software and solutions, unveiled a suite of new and enhanced solutions that give marketers and sellers cross-channel personalization, enhanced email analytics, and account-based insights to engage more effectively with their customers. This latest product release reinforces the company's commitment to delivering the best solutions for marketers…

Marketo Delivers New AI-Powered Personalization To Fuel Marketing And Sales Success

New Solutions Provide Marketers And Sellers With The Insights To Effectively Engage With Customers Across Channels Marketo, Inc, the leading provider of engagement marketing software and solutions, unveiled a suite of new and enhanced solutions that give marketers and sellers cross-channel personalization, enhanced email analytics, and account-based insights to engage more effectively with their customers. This latest product release reinforces the company's commitment to delivering the best solutions for marketers…

Marketo Announces Leadership Changes to Global Revenue Team

Kate Fitzgerald And Jamie Anderson Join Marketo In The Americas And EMEA, With Yasutaka Fukuda Expanding Leadership In The Asia Pacific  Marketo, Inc, the leading provider of engagement marketing software and solutions, announced that it has appointed three executives to head its revenue teams in the Americas, EMEA, and Asia Pacific. Kate FitzGerald joins Marketo as president of sales, Americas; Jamie Anderson has been appointed president of EMEA; and Yasutaka Fukuda has been promoted to president of Asia…

Marketo Unveils ContentAI to Strengthen the AI-Powered Engagement Economy

Solution Built For Marketers Personalizes Cross-Channel Content At Scale For Better Customer Engagement Marketo, the leading provider of engagement marketing software and solutions, has announced Marketo ContentAI™, an artificial intelligence-powered solution that engages each customer with the most relevant content across channels. In addition, the solution uniquely predicts the content most likely to convert each audience segment, helping marketers develop data-driven content marketing plans. This announcement…

Sigstr Secures $5 Million Series A Funding to Build Next-Gen Marketing Platform

Hyde Park Venture Partners And Battery Ventures Invest In Sigstr To Fuel Hiring, Product Innovation And Sales Growth Sigstr, a leading cloud platform for employee email personalization, announced that it has secured $5 million in Series A funding. The round, which will be used to fuel product innovation and hiring, was led by Hyde Park Venture Partners and included participation from Battery Ventures, HubSpot, Grand Ventures and High Alpha Capital. The Series A funding will allow Sigstr to grow its product, sales and…

Openprise Launches ‘Openprise Data Marketplace’ to Normalize Data Ingestion and Unification

Openprise, the leader in data orchestration solutions for marketing and sales, has announced the availability of Openprise Data Marketplace, a new solution that simplifies the process of ingesting and normalizing data from multiple third-party data providers. Openprise Data Marketplace Would Remove Exponential Complexities Openprise Data Marketplace is an integral part of the Openprise Data Orchestration Platform, a SaaS application that solves the “garbage-in/garbage-out” problem by automating how companies onboard,…