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MarkMonitor

Convenience Trumps Concern: 31% of Consumers Shop on Social Media Despite Worries, According to New MarkMonitor Research

Majority of Consumers Believe More Should Be Done to Protect Them Online More than 90% of consumers have concerns about shopping via social media, yet nearly one-third still use it as a shopping platform, according to new research. The report by MarkMonitor, a Clarivate Analytics company and a world leader in enterprise brand protection, revealed that shoppers are worried about payment security (59%), the quality of goods (56%), safety of their personal details (55%) and buying a fake (47%). Worries around shopping…

23% of Global Domains Targeted by Cyber-Attacks, Says MarkMonitor

Brands Taking Siloed Approach to Domain Security and Management Almost one-quarter of brands have had their domain targeted by cyber criminals. This is according to the latest global research report released by MarkMonitor, a world leader in enterprize brand protection. The report also highlighted that 62% of brands reported that cybercrime impacted their business in the last year. Almost half of the sample believes brand infringement has increased over the last year, while 46% said that cyber threats influenced the…

Interview with Chrissie Jamieson, VP Marketing, MarkMonitor

"The purpose of a brand protection strategy is to protect the business and safeguard the consumer, encouraging a customer-centric mindset is the most effective way of achieving this."Tell us about your role at MarkMonitor and how you got here. What’s the most fascinating aspect of being a part of an analytics firm? Having worked for several other companies in a variety of marketing roles, I then joined MarkMonitor around 11 years ago to establish marketing in Europe. This saw me responsible for all aspects of strategy,…

MarkMonitor Unveils New Solution for Effective Post-GDPR Brand Protection

The Solution Enables Brands to Access the Information They Require to Combat Fraudulent or Counterfeit Activity Following the enforcement of the General Data Protection Regulation (GDPR), MarkMonitor has announced a new technological solution that is set to simplify how brands protect themselves online. The solution is an extension of MarkMonitor’s world-leading brand protection capabilities and will enable businesses to maintain effective brand protection efforts through the automated provisioning of data from…

MarkMonitor Finds, Nearly Half of Brands Admit That Sales Are Lost to Counterfeiting

One-Third of Brands Surveyed Reported a Loss of More Than 10% New research from MarkMonitor, the world leader in enterprise brand protection, has revealed that almost half (47%) of brands lose sales revenue to counterfeit or pirated goods, with one in three reporting a loss of more than 10%. The research also found that 58% of respondents agree that keeping a brand safe will become increasingly difficult over the next five years, with challenges coming from the areas of artificial intelligence, the dark web, and augmented…