MarTech Interview with Andrew Field, Founder and CEO, PFL
"We are going to see more and more marketers turn away from ‘batch and blast’ digital marketing and focus on …
MarTech Interview with Mike Orr, Co-Founder at Grapevine6
"Marketing needs to produce valuable content but salespeople also need unique content to stand out and engage buyers in the …
MarTech Interview with Glenn Shoosmith, Chief Architect and Founder, JRNI
"It’s also important not to get to caught up in the hype around AI. Like anything, the wrong use devalues …
MarTech Interview with Uzair Dada, CEO, atEvent
"Companies are looking to make events a part of their digital integrated marketing strategy to accelerate their sales velocity, track …
MarTech Interview with Ran Ben-Yair, CEO and Co-Founder at Ubimo
"When a client can connect their data to movement or location data, they can expand their understanding of their customers …
MarTech Interview with Charli Rogers, VP of International Client Services, Yext
"The biggest change in consumer behaviour is the rapid adoption of voice devices and this will create more location-based business …
MarTech Interview with Christian Sauer, Founder, Webtrekk
"In order to prepare for and master the Data Science Economy, it is crucial that companies collect data about anything …
MarTech Interview with Juliette Rizkallah, CMO, SailPoint
"Along with the rise of Marketing Technology, people are using that data to blast users with targeted messages on a …
MarTech Interview with Declan Kennedy, CEO, StitcherAds
"If you’re not thinking about how to use AI to solve for core customer needs, you are losing your competitiveness." …
MarTech Interview with Yash Madhusudhan, CEO and Co-Founder, Fyle
"Organizations large and small can start by first being data oriented before anything. How the company consumes the data it …
MarTech Interview with Oscar Carlsson, Chief Innovation Officer, Cint
"By measuring the conversion rates from advertising to e-commerce sites we will get a more holistic view of the customers …
MarTech Interview with Damon Henry, Founder and CEO, KORTX
"The challenge for advertisers is that the audience data they’re collecting is siloed within a given campaign channel. What they …
MarTech Interview with Tom Smith, Founder and CEO, GlobalWebIndex
"Marketing Automation is baked into our own marketing processes, however, it’s no short cut for real people working with prospects …
MarTech Interview with Ravi Chalaka, CMO, Jifflenow
"B2B meeting analytics has evolved from offering event meeting metrics to include influenced revenue, custom reporting and comparison of metrics …
MarTech Interview with Dr. Vasco Pedro, CEO, Unbabel
"Educate the people in your company about AI and use specific use cases that show benefits, whether that’s an increase …
MarTech Interview with Aimee Irwin, Vice President, Strategy Experian
"While many marketers have first-party data, in order to get a complete view of the customer, third-party data is required …
MarTech Interview with Sam Carter, CEO, Fospha
"In today’s multichannel landscape, marketers need a better and deeper understanding of the entire customer journey to provide better customer …
MarTech Interview with Steve Weiss, CEO, MuteSix
mute "Facebook and Google are the only two dominant players when it comes to both driving discovery- and intent-driven marketing …
MarTech Interview with Jeremy Korst, President, GBH Insights
"One of the biggest challenges facing CMOs and marketers today is the need to transform their marketing strategy and CX …
MarTech Interview with Brendan Smith, CEO and Co-Founder, Motive
"AI will continue to alter mobile advertising in a way that makes some of the challenges of performance-based marketing a …