MarTech Interview

Jon Miller, CMO at Demandbase shares a few thoughts on what it takes to optimize core B2B marketing processes while taking us through some of Demandbase's newest innovations in this quick catch-up: _________ Welcome to this 2022…
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Travis Clinger, SVP Addressability and Ecosystem at LiveRamp chats about current day adtech practices and trends that B2B teams need to keep in mind when planning new campaigns: _________ Welcome to this MarTech Series chat, Travis.…
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Ruoting Sun, Vice President, Product Marketing at Recharge Payments chats about shifting product marketing trends and what aspects marketers need to focus on in today's business climate: ______ Welcome to this MarTech Series chat…
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Stephanie Fried, Chief Marketing Officer at Fandom talks about the evolution in marketing and customer trends and how the industry is shifting gradually in this Q&A: _________ Welcome to this MarTech Series chat Stephanie, tell us…
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Ben Regensburger, CEO at Peach shares a few digital ad best practices in this quick-chat: __________ Welcome to this MarTech Series chat Ben, tell us more about your journey and your role as CEO at Peach… At Peach, we orchestrate the…
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A good data-privacy policy can actually benefit both marketers and end users; Chris Gladwin, CEO and Co-founder at Ocient dives deeper in this Q&A: _______ Welcome to this MarTech Series chat Chris! Tell us more about your B2B/Tech…
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CDP: Is the Future Now?  CDPs (Customer Data Platforms) continue to be at the forefront of most martech conversations. During 2021, many marketers added CDPs to their tech stack, and at the same time a great number of marketers were/are…
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Sara Luckow, Sr. Director, Strategic Marketing & Research at Channel Factory shares a few tips on ad and adtech best practices in this quick catch-up: ________ Welcome to this MarTech Series chat Sara, tell us more about yourself…
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Paul Lewis, CMO at Adzuna chats about the increasing complexities in today's digital marketing environment: ________ Can you tell us more about Adzuna? Adzuna is a smarter, more transparent job search engine. We help millions of job…
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Link Walls, VP of Digital Marketing Strategy at ChannelAdvisor chats about top eCommerce trends and how online buying journeys have shifted through the years: _________ Welcome to this MarTech Series chat Link, tell us more about your…
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Marc Ginsberg, CEO at CallRail talks about the key benefits of call tracking and conversation intelligence capabilities for sales-marketing teams: _________ Welcome to this MarTech Series chat Marc, tell us more about your…
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Josh Grau, CMO at Yext chats about the benefits of location-base data to modern day customer experiences in this quick catchup: _________ Welcome to this MarTech Series chat Josh, tell us about your marketing journey and more about…
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Rob Sanchez, CEO at MeritB2B chats about MeritB2B's recent acquisitions and the growing importance of intent signals and data in today's B2B marketing ecosystem in this quick chat: _________ Welcome to this MarTech Series chat Rob, tell…
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Far too many marketers today work within a marketing ecosystem that is too fragmented; Jeff Fagel, CMO at MadHive shares a few pointers and practices that can help prevent this from being a roadblock to future marketing ROI and goals:…
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Improved capabilities will drive demand for virtual contact centers thereby influencing the future of customer service; Greg Hanover, CEO at Liveops delves deeper in this chat with MarTech Series: _________ Welcome to this MarTech…
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Jeff Winter, CMO at Duck Creek Technologies chats about the use and importance of data in today's marketing process and what CMOs and marketers need to consider when implementing new martech: ___________ Welcome to this MarTech Series…
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While customers demand a higher degree of personalization through every marketing campaign, marketers have to be smarter and more sensitive about how they collect customer data to drive deeper personalization gains, Andrew Steele, CEO at…
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With the ongoing streaming war, how will the OTT market shape up to be as consumer trends and streaming habits evolve? Stefan Lederer, Chief Executive Officer and Co-Founder at Bitmovin has a few thoughts: ________ Welcome to this…
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One of the basics in any online marketing process involves stronger attention to visual elements and stock media, TJ Leonard, CEO at Storyblocks shares a few tips to help enrich the strength of your marketing visuals: ________ Can you…
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As both sides of the coin: marketing trends and customer expectations evolve, what should marketers set in place as base fundamentals? Laura Taylor, CMO at Crayon has a few ideas: ________ Welcome to this MarTech Series chat Laura,…
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