MarTech Interview

Working with a modest marketing budget requires marketing leaders to further optimize and prioritize their martech tools and choice of features to drive business ROI; Neil Cohen, Chief Marketing Officer at Kasada shares his expertise:…
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What does it really take for marketers of today to effectively track and enhance their content marketing performance?  Christian Lund, Co-Founder at Templafy shares some insights: ______ Welcome to this martech chat Christian, tell us…
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What are some of the top factors that are leading to disruptions in digital advertising and how will the future of adtech influence new ad trends and formats? Dwight Green, Chief Business Officer at AdImpact shares his observations:…
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What does it take for today’s B2B marketers to reshape their martech strategy and marketing plans for better alignment in order to scale business ROI? Julie Zadow, Senior Vice President and CMO in Residence at Demand Spring shares her…
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While global banking leaders enhance their digital customer experience with new tech innovations and features, how are other local and regional banking providers creating improved customer experiences with innovative solutions? JR…
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Massimo Arrigoni, CEO at brand experience agency BEE discusses some evolving martech and marketing experience trends in this quick weekend Q&A: _____ Welcome to this MarTech Series chat Massimo, tell us more about BEE and its…
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Jonathan Epstein, CEO at Brewco shares a few thoughts on the changing SEO trends impacting today’s marketers while taking us through the story of Brewco is this quick chat: _____ Welcome to this MarTech Series chat Jonathan, tell us…
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Bosko Milekic, CTO and Co-Founder at Optable discusses the story behind Optable’s launch and a few key trends impacting the adtech ecosystem in today’s B2B marketplace: _____ Welcome to this MarTech Series chat Bosko, tell us more…
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Anu Shukla, Co-founder & Executive Chairwoman at conversational marketing platform Botco.ai joins us to talk about Botco.ai’s journey since its launch: ________ Welcome to this martech chat Anu, tell us more about Botco.ai. We’d…
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SMEs are the backbone of our economy, what does it take to ensure steady ROI and growth as events surrounding the Covid-19 pandemic continue to create disruptions? Brendan King, CEO of Vendasta takes the time to share his thoughts in this…
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Eugene Levin, Chief Strategy Officer at Semrush discusses a few pertinent SEO best practices while taking us through Semrush’s biggest highlights and updates of this year.  _______ Welcome to this MarTech chat Eugene, tell us more…
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David Britton, VP Industry Solutions, Global Identity & Fraud at Experian shares his thoughts on what it takes to balance consumer demand and business investments in an evolving fintech landscape of the future: ______ David,…
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The foundation of a great martech stack begins with establishing a strong customer data infrastructure (CDI) first; Michael Katz, CEO and Co-founder of mParticle dives into more detail with some interesting tips and best practices:…
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Wendy Gonzalez, CEO at Sama shares her observations on the impact of influencer marketing while highlighting the importance of driving marketing efficiencies with AI in this chat: ______ Welcome to this MarTech Series chat Wendy,…
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Jamie Mellalieu, Chief Revenue Officer at UserZoom talks about a few customer experience and revenue optimization trends in this Q&A: ______ Welcome to this MarTech Series chat Jamie, tell us more about your role at UserZoom and…
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Implementing a sound CRM management system that aligns with marketing and sales needs is crucial to ensuring better ROI and value from your CRM system; Kris Hartvigsen, Founder and CEO at Dooly shares some tips in this Q&A: ______…
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Dayle Hall, Chief Marketing Officer at SnapLogic joins us for a quick Q&A to share a few top of mind marketing trends: ______ Welcome to this martech chat Dayle, tell us more about your role at SnapLogic as CMO and what a…
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Jamie Gier, Chief Marketing Officer at Ceros shares a few thoughts on the benefits of automation in marketing and how martech is set to redefine the ways in which marketing teams function: _____ Welcome to this MarTech Series chat…
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Marketing teams today need to be more aligned than before to be able to deliver a holistic customer experience; Steve Warren, CEO at Mapp Digital talks about some proven best practices in this Q&A: ______ Welcome to MarTech…
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Bobby Patrick, Chief Marketing Officer at UiPath talks about the growing use of software robots and how they can enable better customer engagement while improving the overall customer experience: _______ Welcome to this Martech chat…
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