MarTech Interview

Cloud computing and data security are two trending areas of interest not just for fintechs but also global tech companies in general, as the ongoing pandemic has taught us - these are now top priorities for most industries and businesses. Adam Cason, Vice President, Global and Strategic Alliances, Futurex shares more: _________ Hi Adam, we’d love to hear more about you and Futurex… Absolutely, and thank you for inviting us here. My name is Adam Cason and I’m responsible for Futurex’s global partnerships and…

The use of video is impacting marketing, sales and even HR operations across businesses in big ways: Lee Firestone, CEO at OpenReel dives deeper into this trend in this QnA: ______ Welcome to this martech chat Lee, we’d love to hear more about OpenReel today – take us through some latest innovations and highlights! Thanks for having me! This is an incredibly exciting time for OpenReel. It’s become clear that leveraging remote video streamlines the production process for newly distributed teams who still need to more…

It is crucial for marketers and advertisers to pay attention to elements like ad fraud and enhanced brand safety in a digital-first marketing world. Vanessa Otero, Founder and CEO, Ad Fontes Media dives into top practices and tips in this chat. ________ Tell us a little about yourself Vanessa…we’d love to hear about your typical day at work and of course, more about Ad Fontes Media? I’m the Founder and CEO of Ad Fontes Media, which accidentally grew from a small passion project—an image now known as the Media Bias…

A digital-first customer experience that is well planned and suited to multiple platforms is essential in not just banking and finance but in every industry; Terry Duffy, SVP and GM of Digital First Software and Services at NCR shares some thoughts: _______ Terry, we’d love to hear about NCR…how has the platform evolved over the years…? Traditionally, banking platforms evolved independently -  So teller and platform systems were created, then ATM’s, then on-line channels, and now mobile banking. Each channel was…

Sharon Harris, Global Chief Marketing Officer at Jellyfish talks about some core marketing and martech best practices in this MarTech Series interview: _____ Tell us a little about yourself Sharon, why did you venture into a marketing/sales role and what have been your greatest experiences in this line so far? Early on in my career, I grew to understand the power storytelling has in connecting people and inspiring action. Marketing is essentially storytelling in one of its most powerful forms, in that it impacts every…

With mobile and in-app advertising becoming more than just a trend in the martech / adtech marketplace, it is time for marketers and advertisers to improve their mobile ad plans and strategies. Dan McAdams, Sr. Director, Developer Relations at Tapjoy shares his thoughts in this interview: _______ Welcome to this martech chat Dan, tell us more about Tapjoy and its journey over the last few years and especially new (latest) innovations! Thank you! I’ve been with Tapjoy for almost seven years, and it’s been…

Martech Series interviews Janicke Eckbo, CMO at Cavai to discuss conversational advertising in a reshaped world, the evolving nature of the channel and top tips for marketers. ____ Explain what makes Cavai different from other advertising channels? Cavai is the world’s most advanced conversational advertising platform and we work closely with brands, publishers and agencies to deliver better ad experiences. We’re privacy-by-design, and enable conversational ads through our proprietary ad cloud technology to help…

With both, podcasting and podcast advertising growing as a concept for marketing and sales teams, how should marketers measure and drive clearer cross-channel podcast advertising attribution? Sean Creeley, CEO and Founder at Podsights shares some thoughts: _____ Tell us a little about yourself Sean… we'd love to hear about your role, a typical day at work? And also, the story behind Podsight! Sure, I'm one of the founders at Podsights, technically the CEO, but that's a pretentious title for a sixteen-person company.…

Clarence Kam, Chief Product Officer at JW Player talks about the top evolving trends in adtech while sharing a few best practices for first-time adtech adopters in this chat: ______ Tell us a little about yourself Clarence…we’d love to dive deeper into JW Player’s core product capabilities? I have spent my career building and launching new cutting edge technologies to the market. It started with Content Delivery Networks with Akamai in 1999 and following years with other Internet infrastructure companies. I then…

Contentful rececently announced the release of their Compose + Launch feature; in this quick chat, Paul Biggs, Director of Product Marketing takes us through its top features while sharing a few martech and marketing best practices: _______ Tell us a little about yourself Paul…we’d love to hear about your role, a typical day at work?  I lead the EMEA Product Marketing team at Contentful, based out of our Berlin hub. In my day-to-day, I’m responsible for, or helping the team with, our go-to-market strategy: audience…

In what ways should marketers be preparing for the rest of 2021? Hunter Montgomery, Chief Marketing Officer at ChurnZero shares his thoughts while taking us through a few marketing learnings in this quick chat: ______ Tell us a little about yourself Hunter…we’d love to hear about your role, a typical day at work? I’ve been in B2B marketing for over 20 years with a majority of that time spent in B2B SaaS. In my current role at a small(ish!) high-growth company, I’m involved at the tactical and strategic level.  This an…

Streaming services and video technologies are evolving rapidly to meet customer expectations as the rise of video consumption becomes more commonplace, Navdeep Saini, Co-founder and CEO at DistroScale weighs in with a few thoughts: ______ Tell us a little about yourself Navdeep…we’d love to hear about your journey as a tech founder and the story behind DistroScale?  I studied computer science and have always had a passion for software engineering and building software-based platforms. I started in the Internet and…

Marketers today have to be more dependent on online behavioural data to understand their customers better, Armen Adjemian, Co-Founder and CEO at DISQO shares a few key points on this growing importance in this chat: ________ Tell us a little about yourself Armen…we’d love to hear about your role and more about the DISQO platform? As CEO and Co-Founder at DISQO, I work with our leadership team to define strategies and drive execution against our goals. We’re a young, fast-growing tech company who has built one of the…

Ajay Gupta, CEO at Stirista shares his thoughts on the top marketing technologies that will become a priority for marketers in 2021 while taking us through Stirista’s journey and startup story: _______ Tell us a little about yourself Ajay…we’d love to hear about your role, a typical day at work and what inspired Stirista? I spent the very early days of my career seeing firsthand the importance of relevant ads being put in front relevant target audiences. My wife Candice and I started Stirista to offer more complete…

How can marketers fix a knowledge-gap (if it exists) between their team while optimizing team efficiences for better results to drive more customer impact? Christine Moore, Managing Director – North America at FirmDecisions shares some thoughts in this short chat: _______ Tell us a little about yourself Christine…we’d love to hear more about your new role at FirmDecisions and a few near-term plans you’re focusing on! I’m Managing Director North America at FirmDecisions. I have spent my career working in financial and…

How can product led growth oriented companies drive better customer conversions with the right value add content and events? Chen Guter, VP of Marketing at Lusha joins us for a chat to share a few thoughts: _____ Hi Chen, welcome to MarTech Series! Tell us about your journey through the years…we’d love to hear about the Lusha platform…and how it’s evolved over the years… I started my marketing career as a brand manager in Procter & Gamble. I was responsible for managing some of B2C’s most loved brands, like…

With most marketers aiming to create stronger online marketing initiatives today, will marketing leaders now start to also realize the importance of paying attention to the various kinds of online marketing frauds prevalent today? Dan Lowden, Chief Marketing Officer at White Ops weighs in: ______ Tell us a little about yourself Dan…we’d love to hear about your role as CMO at White OPs, take us through a typical day at work? I’ve been a storyteller in technology marketing for over 25 years, and am fortunate to have…

Tell us about your journey into marketing technology and how you started at Adverty? It all started with a deep interest in advertising and marketing. Since 2000, I have worked in different positions with more or less all forms of digital communication. Everything from classified ads and banners to being the CEO of one of Sweden’s largest companies in content and native marketing. Games and apps are the communication channel of the future and are already equated with social media when it comes to reach so when the…

Kaycee Lai, CEO and founder of Promethium joins us for a quick chat to share a few thoughts on the impact of data analytics to solve key business and remote work problems while also talking about the company’s latest product release: ______ Tell us a little about yourself Kaycee…we’d love to hear a little bit about you, and the Promethium platform? Throughout my whole career I have been around data and data products.  I have been an analyst, so I know their pain.  I have worked with data storage, data virtualization,…

"When we talk to businesses all over the world, the frustration towards old DMP technology is evident. They now have to compete with solutions that can build audiences in real-time." Please tell us about your journey into marketing data technology and how you started at 1PlusX. I started working in the digital advertising space in 2000 when I joined Bertelsmann Media company. While there, I oversaw the design and implementation of digital products and services. In 2009, at Google, I led the product management team of…