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MarTech Interview

MarTech Interview with Joe Sacchetti, Head of Channel Partner Program at KeyedIn

" AI threatens to help us digest new info in real-time so we don’t have to use tools to figure it out in weeks." Tell us about your role and journey into Technology. What inspired you to start at KeyedIn? Funny Story? Here’s my path: US Army Ranger in Iraq – Big Pharma for a decade, then Technology for the past 20. Add in a recent business degree at MIT and I was hungry to build a world-class channel from scratch. What is KeyedIn and how does it fit into a modern Enterprise Technology stack? KeyedIn is Cloud-based…

MarTech Interview with Andrew Joiner, CEO at InMoment

"As customer feedback has gotten richer, the ability to discern contextual clues from rich media like videos, audio, etc. is becoming more important." Tell us about your role and journey into technology. What inspired you to start at InMoment? I don’t have a traditional software background by any stretch. I was a pre-med student who worked on Wall Street then started a software company one afternoon. (That should be comforting for anyone struggling to determine their major.) But I was fortunate enough to see a…

MarTech Interview with Martin Frascaroli, CEO and Founder at Aivo

"With a chatbot, companies can optimize time and money by doing multiple tasks and pursuing different goals from the same place" Tell us about your role and journey into Technology. What inspired you to start at Aivo? My journey into technology started back when I was a teenager, as I worked fixing computers during my free time. When I went to college, I started studying Computer Software Engineering, but then I realized studying wasn’t for me so I dropped out. After a few small entrepreneurship projects, in 2005 I…

MarTech Interview with Robert Gerstmann, Co-Founder and Chief Evangelist at Sinch

"The rise of social communication has completely redefined how we communicate with our friends and family. " Tell us about your journey into enterprise communications I’ve been working in mobile enterprise communications for over fifteen years. Prior to Co-Founding Sinch, originally named CLX, in 2008 I held Commercial Management positions at Mblox as Director of the Global Mobile Messaging business line and at payments service provider Netgiro/Digital River. Tell us about the evolving state of the consumer message…

MarTech Interview with Robert Vis, CEO at MessageBird

"AI is particularly interesting when it comes to the intersection of Cloud Communications and the Internet of Things. " Tell us about your role and journey into Technology. What inspired you to start MessageBird? MessageBird itself was a big idea that started small, with just a handful of people in a garage along a canal in Amsterdam. Before founding MessageBird in 2011, I ran a company called ZayPay—a payments platform that enabled users to pay for virtual goods through their mobile phone bills in more than 50 countries.…

MarTech Interview with Jason Wulfsohn, Co-Founder and COO at AUDIENCEX

"To create a cohesive omnichannel campaign, marketers must be able to optimize across channels, including the walled gardens." Tell us about your role and journey into Technology. What inspired you to start AUDIENCEX? I started my career directing television commercials and feature films after I graduated from USC film school in the late 90s. Eventually, I realized there was a compelling business rationale to launch my own commercial production company, especially during a time when broadcast spots were still the…

MarTech Interview with Rob May, CEO at Talla

"The key trends that businesses need to be thinking about and when it comes to customer service are automation and chatbots." Tell us about your journey into Customer Support technology and what inspired you to start Talla? Since day one, Talla has set out to build digital workers that automate tasks for employees. We believe that AI and Automation are the future of work and have the power to make every employee more productive. We build digital workers by turning every business process into a supervised learning workflow…

MarTech Interview with Ken Brook, Founder and CEO at MetaX

"The Digital Advertising ecosystem is one of the most suitable environments for leveraging Blockchain transparency." Tell us about your role and journey into Technology. What inspired you to start at MetaX? I am the CEO and Founder of MetaX. I have been working in Advertising Technology since 2012. Prior to starting MetaX in 2016, I founded several Advertising Technology companies and through experience, learned the Digital Advertising industry was fundamentally flawed. I began exploring new ways of addressing the known…

MarTech Interview with Jeanne Hopkins, CMO at Lola

"The #1 pet peeve of finance leaders is late expense reports." Tell us about your role and journey into technology. What inspired you to start at Lola.com? I started at a self-funded start-up technology company in 2000, where I was running an inside sales team and building digital properties to generate leads. I moved from print ads to digital and created targeted blogs for the various corporate divisions. Fast forward to online marketing research with MarketingSherpa, then HubSpot, SmartBear, Ipswitch (now Progress…

MarTech Interview with Gurman Hundal, CEO at MiQ

"AI helps us make sense of large data sets and enables us to deliver better outputs and results for clients." Tell us about your role and journey into Marketing Technology. What inspired you to start at MiQ? MiQ (formerly known as Media IQ) officially launched in 2010. Leading up to MiQ’s launch, Lee Puri, Co-Founder, and I worked together at a boutique Digital Advertising network (he was my boss) where we learned the ins and outs of the industry. Most importantly, we gained early exposure to the Digital Advertising…

MarTech Interview with Andrew Fingerman, CEO at PhotoShelter

"Achieving the full benefits of Visual Content Marketing is not as simple as posting a picture of a brand’s product on Instagram with a witty caption." What is PhotoShelter and how does it fit into a modern Marketing Technology stack? Marketing is no longer the industry it was five or even 10 years ago, and brands have had to diversify their strategy as new technologies emerged. From the rise of digital to the growing popularity of social media, the visual appeal has become more important for brand marketers than ever…

MarTech Interview with Vrahram Kadkhodaian, CEO at PROLIFIQ

"Consumers are smarter about what they want, so vendors servicing them need to get better at engaging with them." Tell us about your role and journey into Technology. What inspired you to start at PROLIFIQ? I’ve spent my entire career in CRM and HighTech, selling into organizations that need to operationalize their sales, marketing, and customer service business units. I was inspired to join PROLIFIQ because its products fill some of the biggest gaps in CRM actually helping sales professionals sell. What is PROLIFIQ and…

MarTech Interview with Paul Heald, CEO and Co-Founder at BrightTALK

"As Customer Experience and Automation technologies have matured, we’ve seen more of our customers valuing personal and authentic connections with people and businesses achieved with live talks." Tell us about your role and journey into Marketing Technology. What inspired you to launch BrightTALK? When the Internet took off in the late 1990s, we began to see a new knowledge economy emerge, one in which professionals trade their skills and expertise, freely supported by the free flow of information and know-how available…

MarTech Interview with Alan Braun, CEO at Ingage

"We will continue to see disruption in the content marketing space as we focus our strategies on bringing content to where the eyeballs are" Tell us about your role and journey into Marketing Technology. How did you arrive at Ingage? I joined Scrollmotion as Chief Technology Officer in 2016 and six months later was named Chief Executive Officer.  Now called Ingage(formerly Scrollmotion), the company is focused on interactive content creation that empowers businesses to connect with customers in a whole new way, and is best…

MarTech Interview with Duncan Stockdill, Co-Founder and CEO at Capsule

"Marketing Automation and Technology is undoubtedly powerful, but keep in mind that there’s a human behind the numbers, and also, I think we’re all getting a little tired of dealing with bots!" Tell us about your role and journey into technology. What inspired you to co-start Capsule? I started my career 20 years ago with a technology company that was building bespoke Customer Management solutions for financial services companies such as banks and financial advisors. These were long-running projects that would take years…

MarTech Interview with Michael Dickerson, Chief Executive Officer at ClickDimensions

"As the leader of a technology company, it’s easy to get caught up in the benefits of AI, but it’s also essential to acknowledge the importance of the things that only humans can achieve." Tell us about your role and journey into Marketing Technology. My first company was a licensed apparel company that sold apparel with the licensed marks of colleges and pro sports teams. For a variety of reasons, we wound up buying the source code for a telemarketing system that we converted into a system to manage customer interactions…

MarTech Interview with Eric Wheeler, CEO, 33Across

"AttentionX is the first programmatic exchange to offer only viewable inventory and Attention-based Advertising." Tell us about your role and journey into technology. What galvanized you to start 33Across? I co-founded 33Across after running Digital agencies for many years. I was inspired by the potential of Programmatic Advertising and data to transform the ways in which brands were reaching consumers and optimizing their investments. How do you prepare for the highly disruptive Advertising Technology ecosystem? We stay…

MarTech Interview with Michael Scharff, Chief Executive Officer, Evolv

"The web and the mobile phone are unforgiving environments. If your customer experience isn’t delivering what the customer is looking for, your competitors are only a click or tap away." Tell us about your interaction with smart technologies like AI and Cloud-based Enterprise platforms. It’s my privilege to be sitting at the helm of a new and exciting company that is at the forefront of cloud-deployed AI-based enterprise solutions, Evolv Technologies. And, what an exciting time to be working in the space! The capabilities…

MarTech Interview with Waleed Al-Atraqchi, President at CJ Affiliate

"Affiliate is constantly evolving, and if you look at its impact on customer value and incrementality, the channel is underrepresented in terms of advertising investment.." Tell us about your role and journey into Marketing. What inspired you to be part of CJ Affiliate? I always wanted to be in business since I was a kid. I was living in New York when I bought and ran a Bagel shop—it was doing well but I wanted to do more, so I eventually sold it. Running my own business taught me that success is driven by the products you…

MarTech Interview with James Sandoval, Founder and CEO at MeasureMatch

"The platform we’ve built is end-to-end, much like how Airbnb works, all the way through to payment processing, star ratings and written reviews." Tell us about your role and how you got here. What inspired you to start MeaureMatch? I am the Founder and CEO of MeasureMatch, a professional services marketplace platform. Our platform provides Business Leaders in Marketing, Commerce, Analytics, Product, and HR with direct, seamless access to a global network of vetted, interviewed and certified independent consultants and…