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MarTech Interview

MarTech Interview with Travis Bickham, Vice President of Marketing at Birdeye

How can marketers (and customers!) benefit more from experience marketing platforms? Travis Bickham, Vice President of Marketing at Birdeye shares some thoughts in this chat: ______ Welcome to this martech chat Travis, tell us more about your marketing journey through the years and more about a day at work and your role at Birdeye! I joined Birdeye one year ago as the vice president of marketing, and I couldn’t be happier. As a marketer, I look for three things in an employer. First, I look at categories that are…

MarTech Interview with Scott Logie, Customer Engagement Director at REaD Group 

Scott Logie, Customer Engagement Director at REaD Group joins us to talk about the blurring lines between research and insights in today’s marketing world while sharing a few top of mind marketing tips to draw on: _______ Welcome to this martech chat Scott, tell us more about REaD Group and your role? REaD Group is the UK’s most trusted data and insight businesses.  We help our clients make the most of the data they hold on their end customers and provide the information and understanding to recruit cost effectively…

MarTech Interview with Rohini Sen, Head of Audience Science and Measurement & Managing Partner at Wavemaker

Find the right correlation between slow and fast moving marketing metrics to drive deeper decisions, suggests Rohini Sen, Head of Audience Science and Measurement & Managing Partner at Wavemaker where she talks about a few evolving marketing must-dos: _______ Welcome to this martech chat, Rohini! Take us through some of your biggest marketing moments and learnings over the years…and tell us about yourself! I remember when my first client asked me to measure the impact of their Facebook page more than 15 years…

MarTech Interview with Merav Katz, Head of Corporate Marketing at yellowHEAD

While marketers focus on diversying their marketing channels to drive more impact, it is also crucial to adopt channel-specific strategies to ensure optimum results! Merav Katz, Head of Corporate Marketing at yellowHEAD shares some more tips in this QnA: ______ Tell us more about yellowHEAD and its journey over the last few years and especially new (latest) innovations! Sure! It’s been an exciting time at yellowHEAD, and we’ve grown a lot in the last few years. One of our biggest initiatives has been developing and…

MarTech Interview with Gary Walter, CEO of Infutor

How can marketers increase efficiencies with their data practices? Gary Walter, CEO of Infutor shares some insights: ______ Tell us a little about yourself Gary…we’d love to hear about your role, a typical day at work and what inspires Infutor? My role has evolved a lot over the past 15 years - from making coffee in the early days – to marketing, product design and sales to recruiting a team to support a scalable revenue model. Today, my time is divided into three categories: 1) developing our growing Infutor team by…

MarTech Interview with Jason Widup, VP of Marketing at Metadata.io

There will now always be far too many martech tools for marketers to pick from. The onus lies on marketing leaders to applying a lean martech stack that helps drive core business and marketing revenue. Jason Widup, VP of Marketing at Metadata.io shares some thoughts in this QnA: _____ Welcome to this martech chat Jason! Take us through some of your biggest marketing moments and learnings over the years… I’ve had some amazing experiences in my 20+ year marketing career. For me, the most exciting moments come while…

MarTech Interview with Ben Plummer, VP of Marketing at Knotch

Please tell us about your current role and the team you handle. How did you arrive at the company? I currently serve as the EVP of Marketing. I oversee a 10-member team sitting across five verticals, including product marketing, customer marketing, demand generation, communications, and design. I joined the company in December of 2020 after having an informal meeting with Anda Gansca, the Co-Founder and CEO. From our first conversation, I saw a lot of similarities between the business intelligence space, which I helped…

MarTech Interview with Adam Cason, Vice President, Global and Strategic Alliances at Futurex

Cloud computing and data security are two trending areas of interest not just for fintechs but also global tech companies in general, as the ongoing pandemic has taught us - these are now top priorities for most industries and businesses. Adam Cason, Vice President, Global and Strategic Alliances, Futurex shares more: _________ Hi Adam, we’d love to hear more about you and Futurex… Absolutely, and thank you for inviting us here. My name is Adam Cason and I’m responsible for Futurex’s global partnerships and…

MarTech Interview with Lee Firestone, CEO at OpenReel

The use of video is impacting marketing, sales and even HR operations across businesses in big ways: Lee Firestone, CEO at OpenReel dives deeper into this trend in this QnA: ______ Welcome to this martech chat Lee, we’d love to hear more about OpenReel today – take us through some latest innovations and highlights! Thanks for having me! This is an incredibly exciting time for OpenReel. It’s become clear that leveraging remote video streamlines the production process for newly distributed teams who still need to more…

MarTech Interview with Vanessa Otero, Founder and CEO at Ad Fontes Media

It is crucial for marketers and advertisers to pay attention to elements like ad fraud and enhanced brand safety in a digital-first marketing world. Vanessa Otero, Founder and CEO, Ad Fontes Media dives into top practices and tips in this chat. ________ Tell us a little about yourself Vanessa…we’d love to hear about your typical day at work and of course, more about Ad Fontes Media? I’m the Founder and CEO of Ad Fontes Media, which accidentally grew from a small passion project—an image now known as the Media Bias…

MarTech Interview with Terry Duffy, SVP and GM of Digital First Software and Services at NCR

A digital-first customer experience that is well planned and suited to multiple platforms is essential in not just banking and finance but in every industry; Terry Duffy, SVP and GM of Digital First Software and Services at NCR shares some thoughts: _______ Terry, we’d love to hear about NCR…how has the platform evolved over the years…? Traditionally, banking platforms evolved independently -  So teller and platform systems were created, then ATM’s, then on-line channels, and now mobile banking. Each channel was…

MarTech Interview with Sharon Harris, Global Chief Marketing Officer at Jellyfish

Sharon Harris, Global Chief Marketing Officer at Jellyfish talks about some core marketing and martech best practices in this MarTech Series interview: _____ Tell us a little about yourself Sharon, why did you venture into a marketing/sales role and what have been your greatest experiences in this line so far? Early on in my career, I grew to understand the power storytelling has in connecting people and inspiring action. Marketing is essentially storytelling in one of its most powerful forms, in that it impacts every…

MarTech Interview with Dan McAdams, Sr. Director, Developer Relations at Tapjoy

With mobile and in-app advertising becoming more than just a trend in the martech / adtech marketplace, it is time for marketers and advertisers to improve their mobile ad plans and strategies. Dan McAdams, Sr. Director, Developer Relations at Tapjoy shares his thoughts in this interview: _______ Welcome to this martech chat Dan, tell us more about Tapjoy and its journey over the last few years and especially new (latest) innovations! Thank you! I’ve been with Tapjoy for almost seven years, and it’s been…

MarTech Interview with Janicke Eckbo, CMO at Cavai

Martech Series interviews Janicke Eckbo, CMO at Cavai to discuss conversational advertising in a reshaped world, the evolving nature of the channel and top tips for marketers. ____ Explain what makes Cavai different from other advertising channels? Cavai is the world’s most advanced conversational advertising platform and we work closely with brands, publishers and agencies to deliver better ad experiences. We’re privacy-by-design, and enable conversational ads through our proprietary ad cloud technology to help…

MarTech Interview with Sean Creeley, CEO and Founder at Podsights

With both, podcasting and podcast advertising growing as a concept for marketing and sales teams, how should marketers measure and drive clearer cross-channel podcast advertising attribution? Sean Creeley, CEO and Founder at Podsights shares some thoughts: _____ Tell us a little about yourself Sean… we'd love to hear about your role, a typical day at work? And also, the story behind Podsight! Sure, I'm one of the founders at Podsights, technically the CEO, but that's a pretentious title for a sixteen-person company.…

MarTech Interview with Clarence Kam, Chief Product Officer at JW Player

Clarence Kam, Chief Product Officer at JW Player talks about the top evolving trends in adtech while sharing a few best practices for first-time adtech adopters in this chat: ______ Tell us a little about yourself Clarence…we’d love to dive deeper into JW Player’s core product capabilities? I have spent my career building and launching new cutting edge technologies to the market. It started with Content Delivery Networks with Akamai in 1999 and following years with other Internet infrastructure companies. I then…

MarTech Interview with Paul Biggs, Director of Product Marketing at Contentful

Contentful rececently announced the release of their Compose + Launch feature; in this quick chat, Paul Biggs, Director of Product Marketing takes us through its top features while sharing a few martech and marketing best practices: _______ Tell us a little about yourself Paul…we’d love to hear about your role, a typical day at work?  I lead the EMEA Product Marketing team at Contentful, based out of our Berlin hub. In my day-to-day, I’m responsible for, or helping the team with, our go-to-market strategy: audience…

MarTech Interview with Hunter Montgomery, Chief Marketing Officer at ChurnZero

In what ways should marketers be preparing for the rest of 2021? Hunter Montgomery, Chief Marketing Officer at ChurnZero shares his thoughts while taking us through a few marketing learnings in this quick chat: ______ Tell us a little about yourself Hunter…we’d love to hear about your role, a typical day at work? I’ve been in B2B marketing for over 20 years with a majority of that time spent in B2B SaaS. In my current role at a small(ish!) high-growth company, I’m involved at the tactical and strategic level.  This an…

MarTech Interview with Navdeep Saini, Co-founder and CEO at DistroScale

Streaming services and video technologies are evolving rapidly to meet customer expectations as the rise of video consumption becomes more commonplace, Navdeep Saini, Co-founder and CEO at DistroScale weighs in with a few thoughts: ______ Tell us a little about yourself Navdeep…we’d love to hear about your journey as a tech founder and the story behind DistroScale?  I studied computer science and have always had a passion for software engineering and building software-based platforms. I started in the Internet and…

MarTech Interview with Armen Adjemian, Co-Founder and CEO at DISQO

Marketers today have to be more dependent on online behavioural data to understand their customers better, Armen Adjemian, Co-Founder and CEO at DISQO shares a few key points on this growing importance in this chat: ________ Tell us a little about yourself Armen…we’d love to hear about your role and more about the DISQO platform? As CEO and Co-Founder at DISQO, I work with our leadership team to define strategies and drive execution against our goals. We’re a young, fast-growing tech company who has built one of the…