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MarTech Interview

MarTech Interview with Ajay Gupta, CEO of Stirista

Ajay Gupta, CEO at Stirista shares his thoughts on the top marketing technologies that will become a priority for marketers in 2021 while taking us through Stirista’s journey and startup story: _______ Tell us a little about yourself Ajay…we’d love to hear about your role, a typical day at work and what inspired Stirista? I spent the very early days of my career seeing firsthand the importance of relevant ads being put in front relevant target audiences. My wife Candice and I started Stirista to offer more complete…

MarTech Interview with Christine Moore, Managing Director – North America at FirmDecisions

How can marketers fix a knowledge-gap (if it exists) between their team while optimizing team efficiences for better results to drive more customer impact? Christine Moore, Managing Director – North America at FirmDecisions shares some thoughts in this short chat: _______ Tell us a little about yourself Christine…we’d love to hear more about your new role at FirmDecisions and a few near-term plans you’re focusing on! I am the Managing Director of North America for FirmDecisions. I have spent my career working in…

MarTech Interview With Chen Guter, VP of Marketing at Lusha

How can product led growth oriented companies drive better customer conversions with the right value add content and events? Chen Guter, VP of Marketing at Lusha joins us for a chat to share a few thoughts: _____ Hi Chen, welcome to MarTech Series! Tell us about your journey through the years…we’d love to hear about the Lusha platform…and how it’s evolved over the years… I started my marketing career as a brand manager in Procter & Gamble. I was responsible for managing some of B2C’s most loved brands, like…

MarTech Interview with Dan Lowden, Chief Marketing Officer at White Ops

With most marketers aiming to create stronger online marketing initiatives today, will marketing leaders now start to also realize the importance of paying attention to the various kinds of online marketing frauds prevalent today? Dan Lowden, Chief Marketing Officer at White Ops weighs in: ______ Tell us a little about yourself Dan…we’d love to hear about your role as CMO at White OPs, take us through a typical day at work? I’ve been a storyteller in technology marketing for over 25 years, and am fortunate to have…

 MarTech Interview with Tobias Knutsson, CEO at Adverty

Tell us about your journey into marketing technology and how you started at Adverty? It all started with a deep interest in advertising and marketing. Since 2000, I have worked in different positions with more or less all forms of digital communication. Everything from classified ads and banners to being the CEO of one of Sweden’s largest companies in content and native marketing. Games and apps are the communication channel of the future and are already equated with social media when it comes to reach so when the…

MarTech Interview with Kaycee Lai, CEO and founder of Promethium

Kaycee Lai, CEO and founder of Promethium joins us for a quick chat to share a few thoughts on the impact of data analytics to solve key business and remote work problems while also talking about the company’s latest product release: ______ Tell us a little about yourself Kaycee…we’d love to hear a little bit about you, and the Promethium platform? Throughout my whole career I have been around data and data products.  I have been an analyst, so I know their pain.  I have worked with data storage, data virtualization,…

MarTech Interview with Jürgen Galler, CEO & Co-Founder at 1plusX

"When we talk to businesses all over the world, the frustration towards old DMP technology is evident. They now have to compete with solutions that can build audiences in real-time." Please tell us about your journey into marketing data technology and how you started at 1PlusX. I started working in the digital advertising space in 2000 when I joined Bertelsmann Media company. While there, I oversaw the design and implementation of digital products and services. In 2009, at Google, I led the product management team of…

MarTech Interview with Tom Smith, Founder and CEO at GlobalWebIndex

"Marketing Automation is baked into our own marketing processes, however, it’s no short cut for real people working with prospects and customers in a non-scalable way." Tell us about your role and journey into Marketing Technology. What inspired you to start GlobalWebIndex? I had previously worked in a Market Research role at a large global advertising agency. My job was to help clients understand who they should target their Marketing at, why and how to reach them. I utilized all the industry research and data sets…

MarTech Interview with Marcin Cichon, CEO at Pricefx

"As Machine Learning and AI continue to rapidly improve and evolve, we are looking to refine and implement these technologies across our products." Hi Marcin, Tell us about your role and journey into Technology. What inspired the idea of Pricefx? I am the CEO and Co-founder of Pricefx and I started the company because I saw a huge opportunity in the Pricing software industry. I had been in the software business for over 20 years already with 5 years in Pricing software. I knew that the industry had to change to meet the…

MarTech Interview with Amnon Siev, CEO at GeoEdge

"When a user visits a publisher, they’re expressing a level of trust in the publisher, and each publisher must repay that trust by providing a safe and clean user experience." Tell us about your role and journey into technology. What galvanized you to join GeoEdge? I always found the tech industry very interesting. Growing up in Israel, I watched the Israeli tech companies as they made a huge impact on the Israeli economy and built the start-up nation ecosystem. I knew this is the place I want to be. After completing my…

MarTech Interview with Patrick Moorhead, CMO at Pricefx

"SaaS is the future of data analytics.SaaS architecture enables data to become real-time and to become useful, and immediately applicable to real business conditions – our software is intentionally designed to do just that." How exciting is the current SaaS ecosystem today? SaaS is literally on fire – its a very exciting time, particularly in the pricing space. Pricefx was truly the first cloud native solution to enter the B2B pricing space, and at the time most in the industry were sceptical, saying there was no way…

MarTech Interview with Aimee Irwin, VP of Strategy, Experian

"While many marketers have first-party data, in order to get a complete view of the customer, third-party data is required to connect the dots." Tell us about your role and journey into Marketing Technology. How did you arrive at Experian? I began my career consulting for technology and telecommunications clients and quickly saw how technology was changing behavior and making life better for consumers. I left consulting to work in the Marketing Technology industry and recognized early on that digital and mobile were the…

MarTech Interview with Stephanie Bohn, CMO at Vidmob

"Diversity holds tremendous value, so own and share your truth." Tell us about your career journey. The first 15 years of my career were spent on the client side at American Express, Warner Bros. and Netflix. I loved my experiences at each of those companies, but always had an interest in starting a company or joining a start-up. I’ve kept a running list of inventions and company ideas in my nightstand drawer since 1998. In 2014, the founders of VidMob, who I’ve known and admired for years, told me about their amazing new…

MarTech Interview with Jay Baum, Chief Commercial Officer at Tremor Video

"With each campaign mandating nuanced KPIs and demonstrating different traffic behaviors, its only natural to strive for a personalized buying approach based on the unique needs of each campaign." Tell us about your role and journey into Technology. What inspired you to be part of Tremor Video? I am the Chief Commercial Officer at Tremor Video. I oversee Data Partnerships, Data Operations, Corporate Partnerships, Supply Operations, Ad Operations, and Creative. A little over five years ago, I was working on the agency side…

MarTech Interview with Cameron V. Peebles, Chief Marketing Officer at inMarket

"If you can tie ad spend back to purchase intent and store visits, you’re in good shape." Tell us about your role and journey into Advertising Technology. What inspired you to be a part of inMarket? I started my career in the agency space in the late 90s. At that time, Digital Advertising was something that everyone knew would become a reality, but no one had a clue what form it would mature into. As such, it didn’t even demand a line item from brands, let alone a scalable budget. The true innovation back then was…

MarTech Interview with Dave Fall, CEO at Brand Networks

"Digital advertising has been one of the most disruptive and exciting spaces in technology over the last few decades." Tell us about your role and journey into Technology. What inspired you to start at Brand Networks?  Digital Advertising has been one of the most disruptive and exciting spaces in technology over the last few decades. It’s changed the way business gets done in every category. I have been in the space for 20 years and first started my Digital Advertising career with NetGravity in 1999. I felt that Brand…

MarTech Interview with Shamsudeen Mustafa, Co-Founder and Co-CEO at Correlation One

"As the impact of AI grows, one of the biggest challenges we encounter will be algorithmic bias." Tell us about your role and journey into Technology and the Data Science field. What inspired you to start Correlation One? When we started the company in 2015, we felt the AI and Data Science talent market was being overlooked. At the time, Data Science had not yet become a buzzword even though the conversation around Big Data and AI was heating up. In 2011, Marc Andreessen famously said “software is eating the world” and…

MarTech Interview with Alexander Igelsböck, CEO and Co-Founder at Adverity GmbH

"The importance of human intelligence must also continue to be recognized if businesses want to seek a competitive advantage" Tell us about your role and journey into Technology. What inspired you to start at Adverity? Adverity’s story began in 2015. Our three Co-Founders – Andreas Glänzer, Martin Brunthaler, and myself, had previously been working with e-commerce companies that spent a significant amount of money on advertising – but were using excel spreadsheets to make sense of data – which was shocking to us. We…

MarTech Interview with Erika Jolly Brookes, Chief Marketing Officer at Springbot

"AI and Machine Learning have been a high-level topic for several years now, but I think people are only just starting to consider what that means for the retail industry." Tell us about your role and journey into Technology. What inspired you to start at Springbot? Observing how technology is changing the world and understanding why people do the things they do are super interesting concepts for me. I’ve been lucky in my career to hold positions that incorporate both. Before Springbot, I was the Vice President of Product…

MarTech Interview with Mike Myer, Founder and CEO at Quiq

"Messaging is at the early stages of adoption and many of the brands that have adopted it have only scratched the surface of what is possible." Tell us about your role and journey into Technology. What inspired you to start Quiq? I have been in tech most of my life, having degrees in Computer Science and then beginning my career at Bell Labs. I spent a good portion of my professional life as the CTO at RightNow - a leading provider of SaaS customer experience software. I started Quiq because I saw a huge gap between the…