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MarTech Interview

MarTech Interview with Andrew Field, Founder and CEO, PFL

"We are going to see more and more marketers turn away from ‘batch and blast’ digital marketing and focus on personalized touches that are far more meaningful." Tell us about your role and journey into Marketing technology. What inspired you to start PFL? My journey is not the typical Founder's story. I started PFL the old-fashioned way: a six person print shop in Livingston, Montana in 1996. At the time, I didn’t have any grand visions of e-commerce or tactile marketing. I launched the shop because there weren’t any in…

MarTech Interview with Mike Orr, Co-Founder at Grapevine6

"Marketing needs to produce valuable content but salespeople also need unique content to stand out and engage buyers in the market." How exciting is the current Social Media ecosystem today? As an engineer at heart I think this is the most exciting time for Social Media for business. We’re past the early adopters and into solving the value that unlocks mass adoption. On the consumer side the platforms are starting to deal with the problems of a maturing community – security, individual v. collective rights, and honestly…

MarTech Interview with Glenn Shoosmith, Chief Architect and Founder, JRNI

"It’s also important not to get to caught up in the hype around AI. Like anything, the wrong use devalues the right use and AI is certainly being overused right now." Tell us about your role and journey into marketing technology. What inspired you to launch JRNI? In 2008, I started working with some of the world’s largest banks, including Bank of America and Merrill Lynch and during my “out of office” time, I enjoyed playing squash. Trying to find a court near my London residence, I found it virtually impossible to find…

MarTech Interview with Uzair Dada, CEO, atEvent

"Companies are looking to make events a part of their digital integrated marketing strategy to accelerate their sales velocity, track attribution and prove ROI." Tell us about your role and journey into Technology. What inspired you to be a part of atEvent? 18 years ago I started a demand generation agency, with the sole purpose to help large technology companies go to market. Over the years we found that a big pain point for our customers came from the event space, where they spent an inordinate amount of money going to…

MarTech Interview with Ran Ben-Yair, CEO and Co-Founder at Ubimo

"When a client can connect their data to movement or location data, they can expand their understanding of their customers and leverage this new view." Tell us about your role and journey into Marketing Technology. What inspired you to start Ubimo? We started Ubimo in 2013, at a time when people were trying to replicate the desktop-based digital ecosystem to mobile. They were looking at low context online behavior in-app to try and estimate things like the propensity of an audience to visit a brick-and-mortar location. We,…

MarTech Interview with Charli Rogers, VP of International Client Services, Yext

"The biggest change in consumer behaviour is the rapid adoption of voice devices and this will create more location-based business opportunities." Tell us about your role and journey into Marketing Technology. What inspired you to join Yext? I lead the Client Services team at Yext. Our platform enables businesses to directly provide their information to over 150 digital services and applications globally so that when people search for information about a business, they get a verified answer, which improves discoverability…

MarTech Interview with Christian Sauer, Founder, Webtrekk

"In order to prepare for and master the Data Science Economy, it is crucial that companies collect data about anything relevant for their daily business." Tell us about your role and journey into Marketing Technology. And what inspired you to start Webtrekk? I initially gained my first professional experience in the banking and consulting sector, before I founded an edutainment website for children in the year 2000. But as a business economist my biggest interest always lay in the field of economy trends. With the…

MarTech Interview with Juliette Rizkallah, CMO, SailPoint

"Along with the rise of Marketing Technology, people are using that data to blast users with targeted messages on a daily or even an hourly basis." Tell us about your role and journey into Technology. What inspired you to start at SailPoint? I began my career as a strategy consultant with a passion for business and finance. After graduating from Harvard Business School, I moved to San Francisco and spent two years at Bain & Company. I then realized that the best way to stay in the Bay Area was to get into the high-tech…

MarTech Interview with Declan Kennedy, CEO, StitcherAds

"If you’re not thinking about how to use AI to solve for core customer needs, you are losing your competitiveness." Tell us about your role and journey into technology. What encouraged you to create StitcherAds? I've been in tech since 2008. Formerly, I was an investment banker, and my goal back then was to become a VC. The best way to learn the VC trade was to put in work at startups. Since then, I've been a full-time tech founder, and my appetite for becoming a VC has diminished. StitcherAds gained traction in 2013,…

MarTech Interview with Yash Madhusudhan, CEO and Co-Founder, Fyle

"Organizations large and small can start by first being data oriented before anything. How the company consumes the data it generates is a good indicator of how AI-ready it can be." Tell us about your role and journey into Technology. What inspired you to start at Fyle? I am an engineer who became a sales professional right out of college. I have primarily worked in technology companies and have spent over a decade selling SaaS. Fyle was born out of trying to solve a personal frustration of many years. As a sales…

MarTech Interview with Oscar Carlsson, Chief Innovation Officer, Cint

"By measuring the conversion rates from advertising to e-commerce sites we will get a more holistic view of the customers and the journey they take." Tell us about your role and journey into Data-driven Marketing Technology. What inspired you to start at Cint? I started at Cint in 2000 before data-driven marketing technology was a popular topic. I was initially attracted to the company because it was working to create online solutions and seamless interactions with consumers. Through these past years, we have gone on a…

MarTech Interview with Damon Henry, Founder and CEO, KORTX

"The challenge for advertisers is that the audience data they’re collecting is siloed within a given campaign channel. What they learn about a customer on SnapChat they’re not able to incorporate into a programmatic display campaign." Tell us about your role and journey into Technology. What inspired you to start KORTX IO? I’ve been writing software since I was a teenager. After studying computer science, I was fortunate to land a job at a traditional ad agency. Here my colleague and I were tasked with developing the…

MarTech Interview with Ravi Chalaka, CMO, Jifflenow

"B2B meeting analytics has evolved from offering event meeting metrics to include influenced revenue, custom reporting and comparison of metrics across different events and much more." Tell us about your role and journey into Marketing Technology. What inspired you to work at Jifflenow? Jifflenow is a market leader in meeting automation platforms (MAP), with a SaaS solution that targets large enterprises and has an impressive list of customers from the Global 5000. Customers who use Jifflenow, love the product and its…

MarTech Interview with Dr. Vasco Pedro, CEO, Unbabel

"Educate the people in your company about AI and use specific use cases that show benefits, whether that’s an increase in productivity or the time-saving in your day-to-day job." Tell us about your role and journey into Marketing and Customer Service Technology. What inspired you to start Unbabel? Five years ago, on a surfing trip, my co-founders and I discussed the AI dilemma, Technology had made this huge promise to solve machine translation but was still very far away from realizing that goal. The question we wanted to…

MarTech Interview with Sam Carter, CEO, Fospha

"In today’s multichannel landscape, marketers need a better and deeper understanding of the entire customer journey to provide better customer experiences and maximize return on investment."What is Fospha and how does it fit into a CMOs technology stack? Fospha is a marketing optimization specialist, helping brands solve their biggest challenges through the integration of siloed customer data and data-science measurement products. According to the latest report by Boston Consulting Group, three technical enablers are…

MarTech Interview with Steve Weiss, CEO, MuteSix

mute"Facebook and Google are the only two dominant players when it comes to both driving discovery- and intent-driven marketing campaigns — there isn’t a dominant player after them." Tell us about your role and journey into technology. How did you start at MuteSix? I was born and raised in New Jersey by a single mother who actually bought the first computer for my sister and me when I was 14. It was out of my sheer web addiction that I started tinkering around with programs such as Photoshop and Unix while building…

MarTech Interview with Jeremy Korst, President, GBH Insights

"One of the biggest challenges facing CMOs and marketers today is the need to transform their marketing strategy and CX by taking an 'outside-in' approach that combines the best available data and customer insights."Tell us about your role and journey. What led you to join GBH Insights? I’ve spent most of my career leading marketing and product management as general manager, CMO or exec for major technology companies including Microsoft, AT&T Wireless, T-Mobile, Avalara, among others. More recently, I've serving as a…

MarTech Interview with Brendan Smith, CEO and Co-Founder, Motive

"AI will continue to alter mobile advertising in a way that makes some of the challenges of performance-based marketing a thing of the past." Tell us about your role and journey in Advertising Technology. What inspired you to start Motive Interactive? I founded Motive Interactive (Motive) 15 years ago to provide cutting-edge digital marketing solutions. I was inspired to start Motive because I felt quality and a focus on service was missing from the AdTech space. In the beginning, the industry was flooded with people that…

MarTech Interview with Darryl Praill, CMO, VanillaSoft

"Video and its adoption will be massive across social selling, live meetings, marketing email nurtures, sales cadences, and awareness creation and influence development." Tell us about your role and journey into technology. How did you arrive at VanillaSoft? I began my career as a computer programmer and actually coded for over 6 years. At the four-year mark of my career, I started getting bored, staring at my screen all day long. I loved the challenge and the satisfaction that coding brings but I needed variety and…

MarTech Interview with Henry Schuck, Founder and CEO, DiscoverOrg

"With a surge in data, the customer is faced with making intelligent, data-driven decisions on a minute-by-minute basis." Tell us about your journey in Marketing and Sales Technology. I guess you can say my journey dates back to my college days. In 2001, after my freshman year, I landed a job with iProfile, a company which focused on sales intelligence and profiling for technology organizations. Initially, the business took in around $300K in revenue; we grew this figure to over $5 million in the next five years. At the…