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Marty Dominguez

C-SPAN’s Partnership with Smarter TV Activation Leader Connekt Enables Network to Engage with Loyal Audience

American History TV, BookTV and The Washington Journal first of C-SPAN Series to Benefit Connekt, an innovative technology company activating smarter TV experiences that audiences love, announced its partnership with C-SPAN. Before its 40th anniversary, C-SPAN turned to Connekt to quickly create branded merchandise and a new website that was reflective of its long heritage, the ethos of its shows, and its loyal audiences. Within a matter of days, C-SPAN had leveraged Connekt’s proprietary e-commerce solution to launch a…