Browsing Tag

Matt Heinz

How Webinerds Came, Conquered and Dazzled at Webinar World 2018

Webinerd -- the Coolest Thing We Saw, Heard, and Experienced at ON24's Webinar Marketing World 2018. Did You Miss It!  Three coruscating days amidst the beautiful landscape of downtown San Francisco saw brilliant minds come up with a wealth of practical knowledge on the latest trends in B2B marketing – webinars. ON24 Webinar World 2018, held between 5 and 7 March this week, showcased how to build optimized marketing campaigns and deliver events that “put the customer first and foster authentic engagement between the…

Building Accurate and Predictable Data-Driven Results

Relying On The Short-Term, Slippery Slope Let’s say you sell an enterprise product or solution, and your sales cycle is 4-6 months. Maybe longer. What possible growth-hacking test done next week (or even next month) is going to deliver an immediate sales return? How can you possibly evaluate the effectiveness of a short-term test if it takes far longer to see actual, revenue-producing and beer-buying results? This slippery slope applies to more than just tactical campaigns. If you’re evaluating immediate value/ROI…

Webinar World TechBytes with Matt Heinz, President, Heinz Marketing

Matt Heinz President, Heinz Marketing Webinar World'18 is almost upon us. On the agenda is the question that is foremost on every marketer's mind -'How to put the personal back in marketing,' - with a focus on how to build context-based campaigns and deliver events that put the customer first and foster authentic engagement between the audience and the brand. In the run-up to the event, we spoke to martech thought leaders speaking at the event. Matt Heinz, President, Heinz Marketing is one of them! And, Matt spoke to us…