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Matthew Prince

Cloudflare Launches AMP Real URL to Give Publishers and Site Owners More Control Over Their Brands

Cloudflare, the leading Internet performance and security company, announced that it is launching AMP Real URL to give Accelerated Mobile Pages (AMP) publishers the ability to display content under their own unique domains, rather than AMP-generated domains. With AMP Real URL, Cloudflare customers using AMP can get all the performance benefits of AMP without sending visitors to a domain they do not control. The AMP Project, founded by Google, is an open-source initiative aimed at optimizing mobile content and making it…