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Matthew Wasserlauf

What Does Original Content Mean?

When I was launching the first Season of Survivor with the rest of the team at CBS in 1999, I remember getting a lot of very skeptical feedback. Who would have thought 18 years later Survivor would still be on the air, producing fresh, new episodes? “It’s not live!” “It’s reality television with cheap production value!”  “There’s no celebrity star appeal!” This was some of the feedback I received when I was out in the market pitching Survivor with Mark Burnett, the Executive Producer. Yet, here we are almost 20 years…

Interview with Matthew Wasserlauf, CEO and Founder, Torrential

"While TV advertising will remain an important medium in the greater mix, it’s importance will diminish as millennials access video across devices."Tell us about your role and journey into technology. What inspired you to find Torrential? My role in the tech industry was born out of an epiphany I had in 1998 at the Warner Bros. lot in Burbank, CA. Jeff Weiner (now CEO of LinkedIn) was walking us through CityWeb; a digital product merging the worlds of Warner Bros. with Time Inc. in a never-seen-before, internet…